i-FALAH production NURUL AQILAH
NUR AINAThe easy way to get fit
1.0 THE VISION
• Our product will work with electric as a source to
help women in getting slimmest body with good
posture. And afford for one family one item.
2.0 EXECUTIVE SUMMARY
2.1 THE MISSION
The main aim of he proposed product is to sell quality
products at affordable prices in helping women that had a
problem with body weight and posture especially after giving
This product is a small electronic physical therapy device that can be used at
home and wireless. Just need to charge if the battery are low.
• THE IDEA
These day, the unbalanced diet, pollution and stress cause people to suffer
from various adult diseases especially women. Even though they attempt to
do proper exercise, diet and physical therapy, a large number of restrictions,
such as cost and place make it difficult for them to practice them. For this
reason, i-FALAH has created D’Harari belt in order to help women to continue
their health care in their daily lives.
It massages different parts of body without having to lift a finger. It also can
help relieve pain from wrist or backbone (after giving birth). Aside from
massaging, it also provides heat to the area it gets in contact with. Users can
choose many mode such as forward, reverse, heat, vibrating, auto and many
more. Easy to use as it is wireless and users can choose to use it for 30
minutes, 3 hours or even all day long.
2.3 PROPOSED PRODUCT CONCEPT
• EXPLANATION OF PRODUCTT
The belt consists of 2 motors that moves in synchrony to create a
perfectly balanced dual massage with heat that works on both the right and
left side of the muscle. The wearable devices also comes with the controller
that allows the user to increase or decrease the intensity of the massage
and heat levels that support blood circulation. User also can switch to what
mode do they want. The remote control turns to be very useful when it
comes to choosing speed and direction of the massages.
• PROMOTION, PLACEMENT AND PRICE IN THE MARKET
The product will be place at health center weather in pharmacy, privet
clinic and our agent. Also can get by online services at our main websites
and www.amazon.com . Our product are affordable and reasonable.
Everyone afford to have this item one at home. Warranty will be in 2 years if
any problems occurs. Free postage to anywhere in Malaysia including Sabah
3.0 DESCRIPTION OF PRODUCT
The massage pro slimming belt is a product from body system that is
claimed to combined exercise science with point physical therapy. It
was uniquely designed with the purpose of aiding people slim down
by eliminating toxins through massaging of the waist.
Include abdominal exercises that strengthen and tone the muscles to
lose weight and add support to the trunk of your body. Two in one
usage for women after giving birth which help to keep slimming body
and good body posture.
The belt is designed to stimulate mid-section that are believed to
trigger he weight loss process. The burning of fats through this
method is believed to take place without any side effects
3.0 DESCRIPTION OF RPODUCT
1.Slim belt panel
2.In front view of slim
3. Remote control
4.0 TARGET MARKET AND CUSTOMERS
Our target is women after delivered their baby to get slimmest body
and good postures.
We decided to choose women after delivered their baby because usually they had a problem in
appetite after delivered process. Their love to eat because lack of energy and blood. So, women start
to gain their weight and automatically change their body postures. To avoid the husband from
complaining their wife, we introduce D’Harari slim belt to settle this problem.
From the market research and stakeholders, we identified that customers really want to have slimmest
body and good postured. They believed in product that can help them to get what they want, so we as
a seller must grab this opportunities to give the best for our customers and not brake their trust.
The suppliers also must alert to customers needed. They need to provide 100% good services t
customers, identified and try o solve any comment and problem earlier than our competitors.
We are going to promoted and delivered our product to all pharmacy, privet clinic and our agent all around
the city and country side. Customers also can get our product at our main company and our official website.
I. Current state of the market in relation to proposed product
II. Is there competition?
III. Does the competition satisfy customers needs?
IV. Is there customers demand for this type of product?
V. Are there external factors o consider?-[eg. environmental issues, health and others}
5.0 MARKET ISSUES AND TRENDS
5.1 SITUATION ANALYSIS
6.0 FINANCIAL & BUDGET
I. Estimated sales target
II. Recommended a pricing structure and set prices
III. Product development costs to be budgeted
IV. Estimated cost of product launch
V. Estimated cost of ongoing product management (e.g.. Customers satisfaction,
survey, and tracking, etc.)
7.0 PROJECT TIMELINE
• Date for completion of business case
• Proposed date for product launch
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PETALING JAYA, SELANGOR,