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Accelerated Mobile Pages and the New Mobile Web

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How people experience the web on mobile devices is changing and AMP is a response to that. For digital marketers, this means keeping up with the latest technology and tracking metrics that matter.

Published in: Technology
  • Well said! Most people like me use their mobile phones to browse. Therefore AMPs should be something all websites and publishers implement. I am sharing an article on "Accelerated Mobile Pages (AMP) for Mobile-First Generation" https://goo.gl/bonFVZ
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Accelerated Mobile Pages and the New Mobile Web

  1. 1. AMP AND THE NEW MOBILE WEB
  2. 2. I am Aimee. I’m on my phone a lot. 2HELLO!
  3. 3. OVER of global searches are done from mobile devices. 3 50%
  4. 4. IT’S CLOSER TO 60% IN THE UNITED STATES. our office 4
  5. 5. MOBILE SEARCHES BY INDUSTRY 5
  6. 6. GOOGLE’S MOBILE FIRST INDEX What’s that even mean? 6 1.
  7. 7. “Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher. 7
  8. 8. RANK BASED OFF OF MOBILE VERSIONS OF PAGES » Content » Structured Data » User Experience 8
  9. 9. SWIPING AND RICH RESULTS Mobile SERPs looking crazy. 9 2.
  10. 10. DESKTOP SEARCH RESULTS PAGE: BOOOOORING 10
  11. 11. MOBILE SEARCH RESULTS PAGE: OH WOW. 11
  12. 12. GOOGLE AMP Superfast content. 12 3.
  13. 13. GOOGLE ACCELERATED MOBILE PAGES 13 AMP content in traditional results AMP Carousel
  14. 14. WHAT ARE ACCELERATED MOBILE PAGES? Open Source Lighter Code Loads Instantly 14
  15. 15. WHAT ARE ACCELERATED MOBILE PAGES? 15
  16. 16. IMPLEMENTING AMP 16 » Create code » Tag it as AMP » AMP analytics script
  17. 17. TRACKING AMP PERFORMANCE 17
  18. 18. But is it a ranking factor? 18
  19. 19. Indirectly, yeah. 19 Position 0
  20. 20. OTHER COOL THINGS YOU CAN DO WITH AMP 20 » A/B testing » Accelerated Landing Pages (ALP) » AMP Deepviews
  21. 21. AMP DEEPVIEWS 21
  22. 22. Articles Recipes Product Pages WHICH CONTENT CAN WE IMPLEMENT THIS FOR? 22
  23. 23. Any questions? 23THANKS!
  24. 24. Gifs http://www.gifmeabreak.com/ AMP https://docs.google.com/a/dynamicwebsolutions.com/d ocument/d/1fmKF5UZub- CQ9u5gNdAOkF7LuimQzw85V7RWap5vgbI/edit?usp=sha ring https://www.distilled.net/resources/AMP-future- publishing-industry/ http://searchengineland.com/googles-amp-carousel- working-seo-insights-kanye-west-266412 https://builtvisible.com/seo-for-amp-pages/ Mobile First Index https://webmasters.googleblog.com/2016/11/mobile- first-indexing.html http://searchengineland.com/faq-google-mobile-first- index-262751 24RESOURCES Mobile Search Trends http://www.blindfiveyearold.com/the-future-of-mobile- search http://searchengineland.com/report-nearly-60-percent- searches-now-mobile-devices-255025 A/B Testing AMP https://amphtml.wordpress.com/2016/08/24/optimize- your-amp-pages-with-amp-experiment/ AMP Deepviews http://searchengineland.com/branch-unveils-amp- deepviews-content-uninstalled-apps-can-previewed- search-results-268261 Accelerated Landing Pages https://instapage.com/blog/google-amp-ads-landing- pages

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