From Mural to Mobile:
Community Mapping 
In the 21st Century 
Irina Zadov, Director of Experiecence and Programs
Zeum: San...
Zeum: San Francisco’s 
Children’s Museum
Spotlight on Youth Art Gallery
Conceptual Framework
Zeum: San Francisco’s Children’s Museum is
proud to partner with The InfoMural Project
and One Econom...
Program Goals
• Produce a participatory and engaging Spotlight on Youth Arts
exhibition which will be featured at Zeum: Sa...
21st
Century Skills
Creativity: In partnership with practicing artists, designers, and
architects, ZeumMaster High School ...
Lead Artists
Marlon Sagana Ingram
Graphic Designer/Educator
Fatimah Guienze
Architect/Educator
Sadie Wilcox
Multimedia Art...
Featured Artist
Favianna Rodriguez
Political Poster Artist
Technology Collaborators
Arthur Grau, IV
One Economy
Jake Levitas
InfoMural Project
Roles and Responsibilities
Concept Development
Curriculum Development
ZeumMaster High School
Internship Program
ZeumMaster High School
Internship Program
Clone Wars Weekend @ Zeum
September 10-12, 2010
Summer Season Kick-Off
June 6, 2...
Workshops for ZeumMaster
High School Interns
October - November 2010
Workshop #1: State of Your Community
 by Fatimah Guienze, Lead Artist
Creating personal Google Maps and
learning Google Ea...
Workshop #2
ICON IT: Designing Neighborhood Logos 
by Marlon Sagana Ingram, Lead Artist
Workshop #2
ICON IT: Designing Neighborhood Logos 
by Marlon Sagana Ingram, Lead Artist
Workshop #3: Creating a Media
Collection Itinerary
by Sadie Wilcox, Lead Artist
Workshop #4: Photo Tours in 10 "States"
of San Francisco
by Sadie Wilcox, Lead Artist
Workshop #5: Poster Development
and Design
by Favianna Rodriguez, Featured Artist
Workshop #6: Reflection and Engagement
by Aimee Espiritu, Youth Program Manager
Fatimah Guienze, Lead Artist
Taking invent...
Workshops for Our Community
November 2010
App-for-That Workshops
by Arthur Grau, One Economy
App-for-That Workshops
by Arthur Grau, One Economy
Mobile Components in Exhibit
by Arthur Grau, One Economy
Workshops for Museum Visitors
December 2010
Workshop #1:
Greetings from San Francisco
by Sadie Wilcox, Lead Artist
Design original postcards and write a note to a nei...
Workshop #2: Wave Your State Flag
by Marlon Sagana Ingram, Lead Artist &
Aimee Espiritu, Youth Program Manager
Create a "S...
Workshop #3: City Shapes
by Fatimah Guienze, Lead Artist 
Explore San Francisco building types through paper collage
Workshop #4: Map It 
by Marlon Sagana Ingram, Lead Artist
Collaboratively use crayons, markers, and paint to map a "State"...
Exhibition Development
Exhibition Design
Collaborative Curation
Exhibition Install
Exhibition Install
Opening Reception
Marketing
Numbers Served
 
• 1 Architect, 1 Filmmaker/Photographer, 1
Graphic Designer, 1 Political poster artist
= 4 Artists
• 2 co...
Exhibit Outcomes
• ZeumMasters and Artists toured 30 different
neighborhoods within all of the 10 “states”
(districts) of ...
Lead Artist Testimonials
This exhibition takes the idea of the city
as a collection of disparate places and
cultures to th...
ZeumMaster Teen Testimonials
The most important thing I learned from working on
this exhibit was that all the various dist...
ZeumMaster Teen Testimonials
The main thing that I would want visitors to take away
from this exhibit is the same exact th...
Recommendations
Best Practices
• Structure, Structure, Structure!
• Budget/Timeline
• Marketing/Timeline
National Arts Education Assocation 2011, From Mural to Mobile: Community Mapping in the 21st Century
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National Arts Education Assocation 2011, From Mural to Mobile: Community Mapping in the 21st Century

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  • Hands-on art and technology museum geared for kids ages 3-12 
    Located in downtown San Francisco, serving a diverse cross-section of local, tourist, and conference-affiliated youth and families. 
    Serve about 50,000 visitors per year, 7,000 through Field Trips and Workshops
    Mission is to nurture the 3Cs of 21st Century Learning: Creativity, Communication, and Collaboration
    Community-generated content is IN OUR MISSION. 
  • Part of Zeum’s focus on Community Outreach and Engagement. Quarterly youth art exhibitions, typically with partner organizations.
    Past collaborations have included Partnership with The Modern Story, a digital storytelling organization that gives media literacy tools to young people in Hydrebad India, and cross-cultural digital storytelling exchange with San Francisco and Hyderabad.
  • Funded by the San Francisco Foundation, this exhibition is the 2.0 Version of a show we did in 2010 with 6 partner organizations called My San Francisco: A Neighborhood MashUp. 
    During the past exhibition we partnered with 6 youth-serving organizations and curated an exhibition on the common them of SF Neighborhoods.
    For the USSF show, it was an effort to do a completely co-created exhibit from start to finish with community artists, teens, general public, and community groups.
  • Zeum: San Francisco’s Children’s Museum is proud to partner with The InfoMural Project and One Economy to host a youth-driven multimedia exhibit exploring the question “In what ways can we strengthen neighborhood connections in San Francisco?”
  • Sadie Wilcox is a multimedia artist and educator. Currently teaches at the SF Art Institute and serves as an Aritst-in-Residence at Children’s Hospital Oakland.
    Marlon Sagana Ingram is an artist, designer, and educator who identifies with a strong emphasis on design, mural, and art instruction. Currently teaching reflective thinking, art development, and youth identity workshops with the School of Urban Learning (SOULsf).
    Fatimah Guienze is an architectural designer and educator committed to growing constructive creativity one at a time. Currently Fatimah is a Master Resident Architect with Leap…Imagination in Learning.
  • Favianna Rodriguez is a celebrated printmaker and digital artist based in Oakland, California. Using high-contrast colors and vivid figures, her composites reflect literal and imaginative migration, global community, and interdependence. Rodriguez brings new audiences into the art world by refocusing the cultural lens.
  • Arthur Grau convenes and manages diverse teams from community and technology backgrounds to conceive the next generation of Internet applications for public purpose with the Social Innovation Lab at One Economy.
    Jake Levitas is a designer, consultant, and community activist based in San Francisco. His work is focused at the intersection of sustainability, community, geography, journalism, art, and technology. He is the Founder and Director of the Infomural Project, which is inspiring the next generation of muralists and information artists by bringing data and information design to the street.
  • Pros: Engaging, team building, great for moral and collaborative nature.
    Cons: Lack of structure and clarity, more direction was needed from the staff to be effective with time. 
    Future: Include teens and GA in content development so we know that it’s concretely relevant to them.
  • Pros: Structured, clearly defined roles and expectations, artists were passionate about this and really made each workshop their own. 
    Cons: Not enough of a strong community network to really make the mobile app making workshop successful. Did not fully understand the needs of the community. 
    Future: Engage community/GA audience from the beginning so we know the content is engaging and logistically appropriate. 
  • This is a structured employment and training internship for teens interested in developing advanced creative and technical skills.
    The ZeumMasters program emphasizes leadership development, community service, and mentorship. High school youth (ages 14–17) are selected each year to facilitate the Zeum experience by assisting visitors of all ages.
  • During the program, ZeumMasters receive training to advance their creative and technical skills from beginner to expert level in Zeum’s core areas such as writing and producing shows, creating clay animation movies, performing in music videos, and composing digital art.
  • ZeumMasters created custom maps by adding place markers throughout San Francisco.
    Each custom map served as a reference/guide for following workshops.
    ZeumMasters named and described their map to help identify what it is they believe, love, know, dislike etc. about the state of their neighborhood, city, and world.
    This naming process helped to generate themes explored later in the exhibit process. ZeumMasters learned and used Google Earth to design their own virtual tours of their neighborhoods.
  • ZeumMasters created icons/logos that represent their neighborhood.
    The main focus of the layout was to capture the visual history of San Francisco through computer/silkscreen-created images/messages on stickers/posters while creating a visual dialogue to all its viewers.
    ZeumMasters were educated with a new skill while simultaneously bringing them closer to social discussion with their communities.
  • ZeumMasters designed a media collection itinerary within 2-3 neighborhoods from each of the 10 "states" (districts) of San Francisco.
    All ZeumMasters were trained in the use of technical equipment and the collected media was incorporated into the Spiral Gallery Exhibition and GA Workshops.
    ZeumMasters took photos based on the 10 themes occurring in the neighborhoods that strengthen and "unite" the different parts of San Francisco.
  • ZeumMasters embarked on Photo Tours of various neighborhoods using their final itineraries and media collection processes.
    The fieldtrip tour built upon the 1st workshop about mapping their communities, using Google Maps and Google Earth.
    The ZeumMasters had the opportunity to collect neighborhood digital camera/cell phone images during the fieldtrip tours before they work the museum floor.
  • There has never been a movement for social change without art and visual communications being central to that movement.
    Favianna taught ZeumMasters how to design visually engaging posters for a social justice campaign in their neighborhood.
    We incorporated graphics from the book "Reproduce & Revolt" to develop exciting and engaging materials that have political content. Participants each produced a completed design, many of which were selected for the final exhibit.
  • We reviewed and shared the collection of work each ZeumMaster created during the series of October workshops and Favianna's poster workshop.
    ZeumMasters began to connect their maps, icons, photos & posters to create narratives of San Francisco. These narratives helped ZeumMasters create possible prompts for the December Workshops offered to our General Admission visitors.
    By the end of this workshop ZeumMasters shared thoughts on their rich experience while developing ideas on how to engage visitors in learning about San Francisco neighborhoods through a hands-on creative experience.
  • Future: Evening community workshops do not work very well in our space, digital workshop. Very little attendance, due to insufficient community ties, inaccessibility of the building, lack of marketing. 
  • Applications for Good at One Economy collaborated with their artists in residence, ZeumMaster HS Interns and the general public to deliver a series of App-for-That workshops in conjunction with the United States of San Francisco exhibit.
    Community members who participated in the series of workshops created dozens of app ideas related to making neighborhoods better places to live. Many of them have already become ideas for the site, while others are still coming.
  • Cons: GA workshops were engaging and age-appropriate but difficult to maintain, schedule (during the holiday season), and facilitate. Also, not all artists necessary knew how to create curriculum for that age range.
  • This collage-based workshop enabled GA Admissions to respond to the USSF iconography in the form of a postcard. Collage materials will include printed versions of the ZeumMaster Google Maps, neighborhood icons, images from the media collection walking tour, state flag icons, and other “state report” motif.
    In addition to designing collage-based artwork, workshop participants can write a letter to their chosen neighborhood or answer the question, “In what ways can we strengthen neighborhood connections in San Francisco?” In the USSF Exhibition, a selection of postcards were displayed in the form of an interactive collage after the introductory panel. Ideally, the postcard images will form a visual iconography of the city, while simultaneously responding to important questions and provoking a community dialogue within the gallery space. 
     
     
  • Marlon used the various icons the ZMs previously created for
    representing the neighborhoods within the 10 states for this
    workshop.
    We photocopied the black and white icons on various colored
    pieces of paper. We used construction paper for the base layer of
    the flags.
    Similar to Favianna’s poster making workshop, visitors will cut out,
    collage, and glue images to create a "state" flag using an array of
    icons that represent each "state".
  • City Shapes is an exploration of San Francisco building types through paper collage and simple paper engineering.
    Images are selected from the ZeumMaster photo tours that represent unique architectural spaces in San Francisco such as the Japantown Peace Tower, SF MoMA and Dolores Street houses and used as subjects for collages of paper shapes or folded paper pop-ups.  Children use shapes, pattern and rhythm to learn about San Francisco architecture.
    Children will be invited to donate their individual art pieces made during the workshop to the USSF exhibit. A large background image will also be installed for collective 3D collage.
  • Marlon would like to do a large-scale painting or drawing of a SF
    map.
    We will print out a pre-selected large-scale image of a map and
    break it up into pieces such as a grid.
    Visitors will be given a piece of the map/grid to color, decorate,
    paint, etc.
    Once all the pieces are distributed and colored, Marlon will be able
    to piece back the large-scale image together to create one image.
    PLANNED but was not able to execute.
  • Teaching Artists: architect, graphic designer, illustrator, and muralist. 
    Partner Organizations: One Economy, which provides broadband to underserved communities and Info Mural which does data visualization 
    ZeumMaster Teen Interns - 30 teens who facilitated the multimedia exhibitions at Zeum and get trained in arts, technology, facilitation, teambuilding, and leadership
    General Admission Public although they were not involved in the development of the concept or installation, they created content for the final exhibition
  • Pros: great designer among our artists, however not a professional designer so there was a lot of back and forth between him and our exhibition staff and printer
    Cons: Great visuals, that our internal staff typically would not have time to do, created some confusion because the artists were proposing ideas outside of our scope
    Future: clear exhibition parameters for all artists with what is and is not possible int he space give our resources
  • Pros:  Very meaningful engagement for all involved
    Cons: Took A LOT of time, more than any other exhibition
    Future: Produced very high caliber work, very professional for that space, with a lot of buy-in and pride from everyone who participated
  • Pros:  Very meaningful engagement for all involved
    Cons: Took A LOT of time, more than any other exhibition
    Future: Produced very high caliber work, very professional for that space, with a lot of buy-in and pride from everyone who participated
  • Pros:  Very meaningful engagement for all involved
    Cons: Took A LOT of time, more than any other exhibition
    Future: Produced very high caliber work, very professional for that space, with a lot of buy-in and pride from everyone who participated
  • Pros: ZM led tours, speeches from all of the participants, very warm, engaging, much pride, and emotion from teens who have never had this level of exposure. Interviewed by an international newspaper - interview given in Mandarin by one of our teens.
    Cons: Timing was a struggle. Super Bowl Sunday. Artist bias. Beautiful weather = low attendance.
    Future: Kids viewed themselves and the city in a whole new way. Truly felt united with museum staff, practicing artists, community members, and museum admin and board. 
  • Very meaningful to get feedback from everyone involved. 
    More structure and logistics on Staff's end.
    Better understanding or how much time is involved and how roles are divvied up between artists/staff/organization.
    Better insight from teens/youth about their need/expectations.
    Overall, incredibly meaningful pilot that we are already taking the lessons from and taking into our Main Gallery Redesign. 
  • Very meaningful to get feedback from everyone involved. 
    More structure and logistics on Staff's end.
    Better understanding or how much time is involved and how roles are divied up between artists/staff/organization.
    Better insight from teens/youth about their need/expectations.
    Overall, incredibly meaningful pilot that we are already taking the lessons from and taking into our Main Gallery Redesign. 
  • Very meaningful to get feedback from everyone involved. 
    More structure and logistics on Staff's end.
    Better understanding or how much time is involved and how roles are divvied up between artists/staff/organization.
    Better insight from teens/youth about their need/expectations.
    Overall, incredibly meaningful pilot that we are already taking the lessons from and taking into our Main Gallery Redesign. 
  • National Arts Education Assocation 2011, From Mural to Mobile: Community Mapping in the 21st Century

    1. 1. From Mural to Mobile: Community Mapping  In the 21st Century  Irina Zadov, Director of Experiecence and Programs Zeum: San Francisco Children's Museum  izadov@zeum.org Aimee Espiritu, Youth Program Manager  Zeum: San Francisco's Childen's Museum aespiritu@zeum.org 
    2. 2. Zeum: San Francisco’s  Children’s Museum
    3. 3. Spotlight on Youth Art Gallery
    4. 4. Conceptual Framework Zeum: San Francisco’s Children’s Museum is proud to partner with The InfoMural Project and One Economy to host a youth-driven multimedia exhibit exploring the question: “In what ways can we strengthen neighborhood connections in San Francisco?”
    5. 5. Program Goals • Produce a participatory and engaging Spotlight on Youth Arts exhibition which will be featured at Zeum: San Francisco’s Children’s Museum between February-April 2011                                   • Engage 20 teens from undeserved neighborhoods in a series of art making and curatorial workshops                                                                                   • Engage 100 visitors with Community Mapping workshops (general admission audience)  • Engage 50 families in Mobile App Design workshops (community partners)   • Serve 400 youth and families during the opening and closing receptions of the exhibition  • Reach 20,000 online community members through marketing and promotion                                                                                                                          
    6. 6. 21st Century Skills Creativity: In partnership with practicing artists, designers, and architects, ZeumMaster High School Interns will design, fabricate, and curate an exhibition featuring San Francisco’s unique neighborhoods. Communication: One Economy will host a series of community workshops in which underserved families will design a mobile application for neighborhood connectivity. Collaboration: Infomural Project in collaboration with Lead and Featured Artists will provide hands-on art workshops for Zeum’s general admission visitors ages 3-12.
    7. 7. Lead Artists Marlon Sagana Ingram Graphic Designer/Educator Fatimah Guienze Architect/Educator Sadie Wilcox Multimedia Artist/Educator
    8. 8. Featured Artist Favianna Rodriguez Political Poster Artist
    9. 9. Technology Collaborators Arthur Grau, IV One Economy Jake Levitas InfoMural Project
    10. 10. Roles and Responsibilities
    11. 11. Concept Development
    12. 12. Curriculum Development
    13. 13. ZeumMaster High School Internship Program
    14. 14. ZeumMaster High School Internship Program Clone Wars Weekend @ Zeum September 10-12, 2010 Summer Season Kick-Off June 6, 2010
    15. 15. Workshops for ZeumMaster High School Interns October - November 2010
    16. 16. Workshop #1: State of Your Community  by Fatimah Guienze, Lead Artist Creating personal Google Maps and learning Google Earth to map San Francisco communities
    17. 17. Workshop #2 ICON IT: Designing Neighborhood Logos  by Marlon Sagana Ingram, Lead Artist
    18. 18. Workshop #2 ICON IT: Designing Neighborhood Logos  by Marlon Sagana Ingram, Lead Artist
    19. 19. Workshop #3: Creating a Media Collection Itinerary by Sadie Wilcox, Lead Artist
    20. 20. Workshop #4: Photo Tours in 10 "States" of San Francisco by Sadie Wilcox, Lead Artist
    21. 21. Workshop #5: Poster Development and Design by Favianna Rodriguez, Featured Artist
    22. 22. Workshop #6: Reflection and Engagement by Aimee Espiritu, Youth Program Manager Fatimah Guienze, Lead Artist Taking inventory on teen’s media and designing workshops for our visitors
    23. 23. Workshops for Our Community November 2010
    24. 24. App-for-That Workshops by Arthur Grau, One Economy
    25. 25. App-for-That Workshops by Arthur Grau, One Economy
    26. 26. Mobile Components in Exhibit by Arthur Grau, One Economy
    27. 27. Workshops for Museum Visitors December 2010
    28. 28. Workshop #1: Greetings from San Francisco by Sadie Wilcox, Lead Artist Design original postcards and write a note to a neighborhood in San Francisco
    29. 29. Workshop #2: Wave Your State Flag by Marlon Sagana Ingram, Lead Artist & Aimee Espiritu, Youth Program Manager Create a "State" flag representing a series of San Francisco neighborhoods using teen-designed stencils and neighborhood logos
    30. 30. Workshop #3: City Shapes by Fatimah Guienze, Lead Artist  Explore San Francisco building types through paper collage
    31. 31. Workshop #4: Map It  by Marlon Sagana Ingram, Lead Artist Collaboratively use crayons, markers, and paint to map a "State" of San Francisco
    32. 32. Exhibition Development
    33. 33. Exhibition Design
    34. 34. Collaborative Curation
    35. 35. Exhibition Install
    36. 36. Exhibition Install
    37. 37. Opening Reception
    38. 38. Marketing
    39. 39. Numbers Served   • 1 Architect, 1 Filmmaker/Photographer, 1 Graphic Designer, 1 Political poster artist = 4 Artists • 2 collaborators from local Tech Industry • 30 High School students • 400+ visitors participated in Weekend Workshops throughout December to create and write Postcards to SF with Sadie Wilcox, State and Neighborhood Flags with Marlon Sagana Ingram, Paper Collage Houses with Fatimah Guienze, and State Maps with Marlon as well.
    40. 40. Exhibit Outcomes • ZeumMasters and Artists toured 30 different neighborhoods within all of the 10 “states” (districts) of San Francisco to capture what strengthens and unites our city. • 1, 412 photographs were taken primarily by ZeumMasters, Artists and Educators all over San Francisco. • If you unrolled Zeum’s Spiral Gallery, the length of it is approx 120 ft. • ZeumMasters, Artists, and Educators tagged and commented on their favorite photos of SF using Picasa Web Albums – in result 122 final photos were selected for the exhibit.
    41. 41. Lead Artist Testimonials This exhibition takes the idea of the city as a collection of disparate places and cultures to the next evolutionary step by beautifully uncovering common paths, common values. - Fatimah Guienze The United States of San Francisco: Together We Are The City exhibition has given me the opportunity to collaborate with young adults in the ZeumMaster HS Internship Program and simultaneously work with a talented group of artists, designers, architects, and mobile phone apps entrepreneurs. - Sadie Wilcox
    42. 42. ZeumMaster Teen Testimonials The most important thing I learned from working on this exhibit was that all the various districts and regions of San Francisco have defining characteristics that not only make them unique and distinct, but also similar and connected. It was amazing to discover that for myself through this project. - Stanley Lin, Senior @ Lowell HS I loved taking the pictures! I got to travel around the city and see so much that I wouldn't have seen if I wasn't with ZEUM. I learned a lot more about San Francisco by taking pictures of all the different neighborhoods. - Yvonne Yan, Senior @ Abraham Lincoln HS
    43. 43. ZeumMaster Teen Testimonials The main thing that I would want visitors to take away from this exhibit is the same exact thing that I, myself, took away from this exhibit. I personally learned more about the city in which I reside, and I grew a new found appreciation for every little detail about San Francisco. Hopefully, visitors will also come to terms with this realization that San Francisco is home. - Joyce Wu, Junior @ Balboa HS I learned how to take pictures with highly sophisticated digital cameras. I also learned how to create icons and saw kids use them to make flags for the different neighborhoods of the city. - Alex Ha, Junior @ Abraham Lincoln HS
    44. 44. Recommendations
    45. 45. Best Practices • Structure, Structure, Structure! • Budget/Timeline • Marketing/Timeline

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