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Now What?

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What should you do right after you publish your app? These are slides from a talk I gave at the SnowMobile Conference in 2013

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Now What?

  1. 1. @_aijaz_ Aijaz Ansari
  2. 2. Congratulations! You Shipped!
  3. 3. Congratulations! You Shipped! Now what?
  4. 4. Will it work?
  5. 5. Will it work?Will people like it?
  6. 6. Will it work?Will people like it? will they be able to use it?
  7. 7. Will it work?Will people like it? will they be able to use it? Are they even aware of this app?
  8. 8. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive?
  9. 9. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP?
  10. 10. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have?
  11. 11. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing?
  12. 12. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews?
  13. 13. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews?
  14. 14. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations?
  15. 15. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations? Is this all even WORTH IT?
  16. 16. Delight
  17. 17. ReachDelight
  18. 18. ReachDelight Grow
  19. 19. ReachDelight Grow ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  20. 20. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  21. 21. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  22. 22. Analytics
  23. 23. Analytics Trends
  24. 24. Analytics Numbers
  25. 25. Analytics Reviews
  26. 26. Analytics Ranks
  27. 27. Analytics Daily and Weekly Emails
  28. 28. Analytics Geographical Distribution
  29. 29. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  30. 30. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  31. 31. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  32. 32. Localization
  33. 33. Localization What AppFigures Showed Me
  34. 34. Localization What AppFigures Showed Me •11 Countries •3 Languages •81% of Downloads
  35. 35. Localization Translation Services A little pricey, but worth it Have a human do it
  36. 36. Localization XCode Code Snippets
  37. 37. Localization XCode Code Snippets
  38. 38. Localization XCode Code Snippets
  39. 39. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  40. 40. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  41. 41. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  42. 42. Communication
  43. 43. Communication Website FAQ Videos (YouTube)
  44. 44. Communication Twitter
  45. 45. Communication Facebook (Be ready to talk!)
  46. 46. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  47. 47. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  48. 48. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  49. 49. Request Tracking
  50. 50. Request Tracking
  51. 51. Request Tracking
  52. 52. Request Tracking
  53. 53. Request Tracking
  54. 54. Request Tracking
  55. 55. Request Tracking
  56. 56. Request Tracking Version Control Integration
  57. 57. Request Tracking
  58. 58. Request Tracking JIRA Redmine RequestTracker FogBugz ...and many, many more. (and pretty inexpensive, too)
  59. 59. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  60. 60. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  61. 61. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  62. 62. Update Management
  63. 63. Update Management Data
  64. 64. Update Management API
  65. 65. Update Management API http://example.org/view
  66. 66. Update Management API http://example.org/view http://example.org/1.0/view
  67. 67. Update Management UI
  68. 68. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  69. 69. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  70. 70. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  71. 71. Enhancements vs Bloat
  72. 72. Enhancements vs Bloat What I wanted:
  73. 73. Enhancements vs Bloat What I wanted:
  74. 74. Enhancements vs Bloat
  75. 75. Enhancements vs Bloat What that user wanted:
  76. 76. Enhancements vs Bloat What that user wanted:
  77. 77. Enhancements vs Bloat What some users need:
  78. 78. Enhancements vs Bloat What some users need:
  79. 79. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  80. 80. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  81. 81. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  82. 82. Pricing
  83. 83. Pricing Size of Audience
  84. 84. Pricing Size of Audience $1 $20 Wide appeal Niche
  85. 85. Pricing Perceived Value
  86. 86. Pricing Perceived Value $9.99 $3.99 $ Units
  87. 87. Pricing Lower prices mean Lower Ratings
  88. 88. Pricing Easier to lower prices
  89. 89. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  90. 90. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  91. 91. In Summary
  92. 92. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations? Is this all even WORTH IT? In Summary
  93. 93. Analytics
  94. 94. Analytics Localization
  95. 95. Analytics Localization Communication
  96. 96. Analytics Localization Communication Request Tracking
  97. 97. Analytics Localization Communication Request Tracking Update Management
  98. 98. Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat
  99. 99. Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  100. 100. Delight Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  101. 101. ReachDelight Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  102. 102. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing
  103. 103. Thank You! Questions? @_aijaz_ http://TheJoyOfHack.com/

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