Sage webmarketing digital-marketing_services


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Sage webmarketing digital-marketing_services

  1. 1. Sage Web Marketing - Complete Marketing Solutions Digital Marketing Services Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as: •Social network marketing: Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers. •Search engine optimization: Optimize a website so it ranks high in search engine results. •Open source innovation: Collaborate with customers or independent product designers to create new products. •Viral marketing: Videos that are so much fun people want to see them and share them with their friends. •Experiment based market research: Learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales. •Web analytics: Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design.
  2. 2. Sage Web Marketing - Complete Marketing Solutions •Reputation management: Track what people are saying about a brand online, and help companies manage their brand image. Advantages of digital marketing •Cost Effectiveness: digital ads are typically more cost-effective than standard traditional marketing campaigns. •Personal, Pinpointed Messaging: digital marketing allows brands to specify exactly the target demographic for each individual ad in a campaign (Facebook and Google ads are particularly excellent in this regard). Digital is just as creative of a canvas as other channels. •Easily Measured and Adjusted: if the campaign is not performing well, most digital ads can be updated much more easily than traditional ads, and are scalable. •Mobile-accessible: more and more people are using smartphones and tablets in their day to day lives - digital marketing invites brands to tap into consumers' behavior and reach them seamlessly through mobile devices. •Viral Value: brands that post content to social media sites like Facebook, YouTube, and Pinterest are able to plug into consumers who are able (and willing) to share that content with their networks. Search engine optimization and search engine marketing services have become powerful tools with companies spending a lot of money to expand their online footprint. Marketing companies use many different strategies to ensure that the message goes out to the target audience. The primary motive of marketing services is to spread the message about the product or the service or create a positive brand image to as great an extent as possible. This is done through various channels such as social media networks like Twitter and Facebook, social bookmarking, submissions to online directories and search engines and online contests. Apart from analytics which is used to find information about the target audience and the keywords they use to look for information, marketing companies also rely on pay per click advertising. This is one of the more effective marketing services, which involves
  3. 3. Sage Web Marketing - Complete Marketing Solutions strategically placing ads on high traffic websites which are picked through research as those sites that attract a large share of the target audience. Those sites therefore become traffic sources. Such websites get money for placing ads, based on the number of clicks the ad gets. In some cases, those websites are paid based on the number of actual customers that the website has redirected. In fact, marketing companies have a branch called conversion rate optimization which looks closely at the relation between the hits generated to a website and the actual number of visitors doing business with the company. Some traffic sources obviously send a larger number of prospective customers than others. Analytics will help in identifying those traffic sources thus shedding light on what is working and what isn’t working. Marketing services also include social media management where marketing companies use events, gifts, prizes and other incentives to attract target customers and redirect them to the main website. Social media sites like Facebook can really help garner attention from the right kind of audience. Marketing services also include targeted newsletters and email marketing, which are mechanisms, used to reach out to a vast audience at minimal cost. ROI is checked for individual strategies to check what is working to bring the targeted customers and what is bringing visitors that don’t turn potential customers. Blogs are also used to interact with audiences and enhance the brand image, not to mention the use of links placed at specific spots, to redirect traffic to the main page. Social bookmarking used by marketing companies to let content be discovered by more people leading more visitors back to the main site. The same holds true for article hubs that have strategically placed links. Facebook and Twitter can help create a buzz in the social circuit or digital media which is extremely important. Marketing services also include responding to queries, commenting and posting updates on social media sites to generate interest, enhance interaction and get the target audience more interested in the brand, its products and its services.
  4. 4. Sage Web Marketing - Complete Marketing Solutions At Sage Web Marketing our difference is Strategy First! We take the time to understand your business and come up with the best creative solutions for your brand to grow and succeed online. Your brand is always the centre of everything we do. We will help you formulate your competitive, brand, communications and positioning strategies BEFORE designing your creative messages. Our commitment is always to provide exceptional, sound marketing and brand strategies which deliver real and measurable outcomes and growth. Complete Marketing Solutions We understand the online world and will help you captivate, contain and covert leads At Sage Web Marketing we are outcome focused and our number one goal is to achieve grow for your brand and business. We believe that the best marketing strategies are those which are closely integrated with your overall business identity. In order to reach your maximum growth potential, it is important to use the right media outlets and develop compelling campaigns that effectively reach your target market. At Sage Web Marketing, we will work closely with you to develop a package of the best marketing services for your business to achieve online growth. All of our marketing solution packages are highly affordable, include an on-call campaign manager for any urgent issues and are customised to each business we work with.
  5. 5. Sage Web Marketing - Complete Marketing Solutions Marketing Solutions Instalment Options We understand that economic times are tough for many businesses, but we don’t want that to affect your ability to achieve online growth! That’s why we offer financing and monthly instalment programs for all of our online marketing services. Our plans are customised to fit your financial situation, so you never have to worry about breaking the bank. For More Information Contact Us : Sage Web Marketing Suite 503, 566 St Kilda Road Melbourne Victoria 3004 Australia Phone : +61 1300 117 243 Email : WebSite :