approx. 1.2 billion illegal music downloads worldwide in 2011
Software piracy jumped 14 percent worldwide, costing software companies about $59 billion, according to the Business Software Allian
Its all about getting the fundamentals rightThere is No sliver bullet!Secure code training, code reviewsPenetration testing, black box / white box testingCode obfuscationWho has access to source code and production servers?Operations manuals , audit trailsOpen source & APIs
People are your biggest asset !Your IP is in their heads ! The code is just a manifestation of this ! If everyone was to walk out tomorrow morning you are in BIG trouble!Look after your staff!!You don’t disgruntled employees leaving with your IP on a USB stickRecognise and nurture innovation – innovate fast and fail fast !Employee satisfaction surveys treat your developers like kings !
A loyal customer base will stick with you through thick and thin as long as you keen on deliveringBe the first to market with features ! Continuous delivery – Live Accounts deploys 14 times a week, Flickr deploys 10+ times a dayMinimum Viable Product Strategy (MVP)Client feedback – betas, close the loop with clients when you fix defects
Myob beyond patents, practical ways to protect your software ip
Beyond Patents ! Practical ways to protect your software IPAidan Casey – solutions architect @ MYOB
• Largest ISV in Australia • Solutions architect• 1M Businesses • Desktop & Cloud• 10k Accountants • Microsoft Technologies• 20 Years • 16 Years