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Integrated Digital
Marketing Strategies
BY: AIDA ROJAS
Your website is only the beginning
It is a lot like having a baby . . .
Integrated Media Components
 Website
 Blog
 Newsletter
 Social Channels
 Mobile Experience
 Product / Service
 Land...
Content Strategy
 Plan, organize, and create a content calendar
 Determine the frequency and length of each piece
 Crea...
Marketing Strategy
 Positioning of your brand / product / service
 Create personas to cater to your audience ( Niche )
...
Traffic Strategy
 Establish touch points for people at different stages
 Determine channels social, PPC, organic, etc.
...
Social Media Strategy
 Establish a consistent social media voice and tone
 Automation and management of social media cha...
Optimization Strategy
 Use tools to automate, optimize, and raise conversions
 Collect, analyze and organize relevant da...
Conversion Strategy
 Landing Page design, copy, and optimization
 Design give-aways, white papers, and freebies
 Websit...
Mobile Marketing Strategy
 Full mobile website or responsive web design
 Applications to supplement digital experience
...
Connection Strategy
 People want to connect with people, not brands
 Add personality to your business / personal brand
...
So Your Website Is Live!!
What is Next?
NEVER STOP IMPROVING!
Aida Rojas
WordPress Entrepreneur, Designer, and Blogger. I am
passionate about storytelling and content marketing. I
help...
Integrated Digital Marketing Strategies for Your Website
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Integrated Digital Marketing Strategies for Your Website

Launching your website is just the beginning of a larger ecosystem of integrated marketing technologies. A website is never complete, there is always something to improve, optimize and share. Learn more about the 8 different digital marketing strategies and components that are still pending even after launch!

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Integrated Digital Marketing Strategies for Your Website

  1. 1. Integrated Digital Marketing Strategies BY: AIDA ROJAS
  2. 2. Your website is only the beginning It is a lot like having a baby . . .
  3. 3. Integrated Media Components  Website  Blog  Newsletter  Social Channels  Mobile Experience  Product / Service  Landing Pages  Email Marketing  More*
  4. 4. Content Strategy  Plan, organize, and create a content calendar  Determine the frequency and length of each piece  Create images, videos, infographics and other media  Identify your markets frequent questions, objections  Allow flexibility for Real-time content creation  Demonstrate consistent voice, messaging, branding
  5. 5. Marketing Strategy  Positioning of your brand / product / service  Create personas to cater to your audience ( Niche )  Business plan, monetization, and structure  Continual innovation and improvement from feedback  Build and design value-driven marketing collateral  Reputation management and ongoing optimization
  6. 6. Traffic Strategy  Establish touch points for people at different stages  Determine channels social, PPC, organic, etc.  Podcasts, Webinars, and other media sources  Joint Ventures, List building, and Collaboration  Public relations, media appearances, etc.  Integrated with social media, SEO, and content strategy
  7. 7. Social Media Strategy  Establish a consistent social media voice and tone  Automation and management of social media channels  Filter your audience and direct them to proper medium  Leverage social media for highly targeted traffic  Social media branding, design, and engagement  Social media integration with blog, site, landing pages
  8. 8. Optimization Strategy  Use tools to automate, optimize, and raise conversions  Collect, analyze and organize relevant data  A/B Testing of copy, design, and other media components  Track traffic, measure trends and make needed changed  Ongoing optimization of website, content, landing pages  Staying up to date with new trends and technologies
  9. 9. Conversion Strategy  Landing Page design, copy, and optimization  Design give-aways, white papers, and freebies  Website newsletter sign ups and opt-in pages  Social media specific landing pages and offers  Product / Service upgrades, add-ons, cross promotion  Lead generation through use of integrated channels
  10. 10. Mobile Marketing Strategy  Full mobile website or responsive web design  Applications to supplement digital experience  Think mobile first and be proactive  Enhance tablet / smartphone shopping experience  Integrate mobile optimized content, video, social  Apply mobile marketing specific best practices
  11. 11. Connection Strategy  People want to connect with people, not brands  Add personality to your business / personal brand  Be authentic, helpful, friendly, respectful and human  Repetition and consistency strengthens connections  Engage with others and participate / initiate conversations  Build and nurture relationships through value and content
  12. 12. So Your Website Is Live!! What is Next? NEVER STOP IMPROVING!
  13. 13. Aida Rojas WordPress Entrepreneur, Designer, and Blogger. I am passionate about storytelling and content marketing. I help small business owners create growth focused digital marketing strategies . Blog : AidaRojas.com Website : iSocialDesign.com Connect On Twitter Connect On LinkedIn Connect On Google+

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