1.
10 Steps To Prepare For
YOUR Future Website
10 Step Guide

2.
10 Step Website Planning Blue Print
Determine Purpose
Market Research
Planning and Organizing
Create Content
Design Style Guide
Find Images
Outline Home Page
Register Domain
Select Platform
Choose Hosting

3.
1.) Determine Your Purpose
Begin with the end in mind
Why are you creating a website?
Who are you creating it for?
What is your most important goal?
How are you planning to build value?

4.
2.) Research Your Target Market
Who are you looking to help or serve?
Where do they congregate?
How can you speak their language?
What are their biggest concerns?
Who are industry leaders and competitors?
What are their common problems and objections?

5.
3.) Plan & Organize Your Pages
Plan out how many pages you will need
Determine the purpose for each page in one sentence
Organize your navigation’s intended order
Sketch out what your home page intends to focus on
Plan how you will balance your content and images
Draft out a list of content for each page

6.
4.) Brainstorm and Create Your Content
Nobody knows your industry and market as well as you, write your
own content!
Have someone conduct and record an interview
You can voice record it and hire someone to type it
Discuss & Brainstorm over recorded phone call
Encourage employees to submit ideas
Outsource and hire copywriter when needed

7.
5.) Design Your Style Guide
You will need a logo
You will need a color scheme
You will need a style ( modern, vintage, etc.)
You will need to select fonts
Find examples of websites you like
Consider branding and other design elements

8.
6.) Find Or Create Your Images
How To Get Pictures
Stock Photo Websites
Creative Commons ( Free)
Hire a Photographer
Take your own pictures
How You Will Use Images
Product Images for e-commerce
Images for blog posts
Graphics for social media
Website Images

9.
Creative Resources For Your Images
Free DIY Tools
Pixlr
Canva
Pixabay / Picjumbo
PicMonkey
Aviary App
Word Swag App
Paid Options
Graphic River
 Shutterstock
Dreamstime
iStockPhoto
123rf.com

10.
7.) Outline Your Home Page
This is the most important page of your website!
Have a clear and single call to action
Keep it clean and simple
Collect your visitor’s contact information
Know your audience and purpose
Keep your branding / language consistent

11.
8.) Register Your Domain
Register your domain name for 3-5 Years
Keep it short and memorable
Don’t make people think
Keep consistent with branding
Search for current Godaddy promo codes

12.
9.) Select Your Platform
Do it Yourself Tools
Wix
Weebly
Squarespace
Godaddy Sitebuilder
Yahoo Sitebuilder
Top CMS Platforms
WordPress
Joomla
Drupal
MODX

13.
Why I recommend Self Hosted WordPress
Very stable and scalable platform
Community driven innovation
Easy to use even for “newbies”
Complete control and flexibility
Easy to get help or do collaboration
*1,000 more reasons could go here :
(Maybe in a future presentation ;) )

14.
10.) Choose Your Hosting
What To Look For In A Hosting Company:
o Uptime and Reliability
o Tech Support
o Daily Back-Ups
o Customer Reviews & Reputation
o Email Features
o Ease Of Use
o SSL Certificate Pricing
o Security and Stability
o Average page load speed
o Storage / Bandwidth
o CMS Support
o Price point and affordability

15.
Decision Time
Next Steps …
Hire Somebody
OR
Do It Yourself

16.
Compare Benefits of DIY VS. Hiring
DIY Website Option
Great low (no) budget Option
Comes with a learning curve
Takes a good amount of time
Some Tech Savviness required
Great opportunity for new skills
Hire Someone
Need to have a budget
Get ongoing professional input
Quicker turn around time
Saves you time and stress
Do research to find right person

17.
View 8 Digital
Marketing Strategies
For Your Website
Click Here To View This Presentation

18.
Aida Rojas
WordPress Entrepreneur, Genesis
Designer, and Blogger. I am passionate
about storytelling and content
marketing. I help small business owners
create growth focused digital marketing
strategies . Connect With Me:
Blog : AidaRojas.com
Website : iSocialDesign.com
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