1.
Social media
pedagogy

2.
Dr. Ai Zhang
An Associate Professor of PR at
Stockton University, NJ
@aiaddysonzhang on
Twitter and Snapchat

3.
@aiaddysonzhang
What do you think are some
prominent problems
in higher ed?

4.
To engage our students, we need to meet
them where they are; not where we think
they should be.

5.
@aiaddysonzhang
How I’m using social
media platforms to...
1.Better engage students
2.Assist students with career
preparation and connect them with
the broader community
3.Help bridge the gap between the
industry & academia

6.
@aiaddysonzhang
Social
Media
Pedagogy

7.
Teens spend about ____ hours
a day on social media in 2015
College students spend an
average of _____ hours a day on
cellphones in 2014
How much time do young people
spend on average on social media
and their smartphones?

8.
●What is Snapchat?
●What do you use Snapchat for?
●1.55 billion monthly active users
●100 million daily active users
●8 billion daily video views
DMR Stats

9.
@aiaddysonzhang
1. Humanize the
teacher
✖ Break down the
power-distance
between teacher and
students
✖ Sharing myself in my
“natural
environment” helps
build a rapport with
students.

10.
@aiaddysonzhang
✖ Answer students questions via Snapchat
✖ Offer students tailored personal
responses → which can blow a student
away
✖ A simple Q&A → extended discussions
about class
✖ A nice break from emails
2. Snapchat Q&A

11.
@aiaddysonzhang
3. Coaching via Snapchat
✖ #RockYourCareer

12.
@aiaddysonzhang
4. Create class-related geofilters

13.
@aiaddysonzhang
5. Use Snapchat to enhance one’s digital protofolio
Note: This idea was developed with Drs. Kyung-Hyan Yoo and Gina
Marcello during the NJ Social Media Summit, 2016
✖Create “Hire Me” Snapchat stories to
highlight students’ professional and
personal accomplishments targeted toward
their dream jobs
✖Use the hashtag “#HireMe16” to share
their Snapchat stories on other platforms
such as Twitter, Facebook, blogs, personal
websites, etc.
✖Invite other schools to join the activity and
conduct peer critique
✖Students’ Hire-Me stories will be evaluated
by the number of clicks, comments, shares,
and engagements.

14.
@aiaddysonzhang
6. Brand the students and the class
✖Feature super
students
○ Snapchat “heros”
○ Give students shout
outs
✖Highlight students’
accomplishments
✖Other examples here
and here

15.
@aiaddysonzhang
6. Branding, Cont’d
✖Account takeover
○ Current students;
○ Invite alumni/professionals: a day in the
life videos
✖Feature guest speakers,
celebrations/parties, or other
interesting events in the class

16.
Students start to
1) Give me shout outs,
2) Share special moments with me (eg, internship
applications & career related events),
3) Interact with the broader professional
community

17.
Twitter

18.
@aiaddysonzhang
✖ Class Hashtag: #AZSM #AZAdvanced
#AZEthics
✖ Join live twitter chats and do storify
○ #HootChat; #MeasurePR; #PRStudChat;
#BufferChat; #SproutChat
✖ Invite industry professionals to do live
Twitter chats with the class
○ Carrie Morgan: #PRProChat
○ Connect with guest speakers and the larger
community
✖ Cross institutional twitter chat
Using Twitter as a teaching tool

19.
@aiaddysonzhang
Cross-institutional twitter chat
✖#TXC16: A cross-institutional hashtag
○ Rutgers University (School of Communication
and Information); William Paterson University;
Stockton University
✖Three-week twitter activity
○ Week 1: Describe your “personal
identity/brand” with a pic included
○ Week 2: Describe your “professional
identity/brand” with a pic included
○ Week 3: Two take-away tweets
✖A reflection paper based on the experience

20.
@aiaddysonzhang
Blab is a live streaming platforms that allows
public viewable video chats featuring up to
four people
Periscope/Meerkat + Google Hangouts
✖ Focus Group
✖ Chat with group members/class
✖ Invite industry professionals to do guest talks
✖ Interact with the broader academic and/or
professional community

21.
The important role of
educators
✖ Be a role model for students as most students
don’t know how to use SM strategically and
professionally
✖ Get actively involved on social platforms,
networking with professionals in the industry,
and never stop learning

22.
@aiaddysonzhang
The important role of educators:
Case study
✖Influencer Marketing with Brian Fanzo
✖Guest blog: Five ways of using Snapchat as a
teaching tool
✖Do a live Q&A session with my students on
career development and offering advice

23.
Not so much what we know than
whom we know. Nowadays, it is who
knows you.
--Carlos Gil (@CarlosGil83)