Workshop on growth hacking (some work sheets)

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Some scenarios to get the teams started on growth hacking scenarios

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Workshop on growth hacking (some work sheets)

  1. 1. REVISION TIME I HOPE YOU HAVE NOT FORGOTTEN DAVE MCCLURe's pirate metrics A A R R R YOU ARE AN ONLINE NEWSPAPER FIRST ASSIGNMENT Your team has decided to get NEW USERS by creating public wi-fi in the name of your organization, e.g. "TheStar". You have $5,000 per month. Location: San Francisco You will have to create a plan on how to: - ACQUIRE new users - ACTIVATE new users - RETAIN users - REFER to new users - REVENUE PLease provide mock up of your wi-fi landing page
  2. 2. THIS is how it looks like SCORE SHEET HOW are you going to do it? HOW to measure? Acquisition activation retention referral revenue YOU ARE A SOCIAL NETWORK SECOND ASSIGNMENT Your team has decided to RETAIN USERS by using recurring emails to get them to come back. You have $0 per month. Location: WORLDWIDE You will have to create a plan on how to: - ACTIVATE new users - RETAIN users - REFER to new users - REVENUE PLease provide layout of one of your emails.
  3. 3. THIS is how it looks like SCORE SHEET HOW are you going to do it? HOW to measure? Acquisition activation retention referral revenue YOU ARE A GROUPON CLONE THIRD ASSIGNMENT Your team has decided to REFER USERS by using a special deal that is attractive enough. You have $0 per month. Location: WORLDWIDE You will have to create a MARKETING/PRICING plan on how to: - ACTIVATE new users - RETAIN users - REFER to new users - REVENUE PLease provide mock up of your marketing material.
  4. 4. THIS is how it looks like SCORE SHEET HOW are you going to do it? HOW to measure? Acquisition activation retention referral revenue

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