NMDL final


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  • Developed the first specialist shoes in 1925 w/ Track and Field hand forged spikes and Adis first football boot with nailed studsDassler’s designed show spikes are debuted at the 1928 Amsterdam Olympic Games- Adi works closely with the athletes to optimize the quality of the shoes and provide the best support for his athletes700 patents
  • NMDL final

    1. 1. 3 Stripe Campaign<br />Online Integration Campaign Guide<br />- AH Advertising -<br />
    2. 2. Adidas Corporation history<br />The Adidas company was founded by Adolf (Adi) Dassler on three basic principles: <br />1. To produce the best show to serve the athletes needs<br />2. the protect the athlete from injury<br />3. to make the product durable<br />Developed the first specialist shoes in 1925<br />
    3. 3. “3 Stripe Campaign”<br />Integrate the 3 main aspects of the Adidas brand with 3 main social media outreach tools. <br />
    4. 4. /Blog<br />Adidas and it’s brands all have Twitters<br />Promotion codes via Tweeting<br />Re-tweet to recieve<br />
    5. 5. With millions of hits each day, starting a campaign through YouTube would be the best show for Adidas<br />The company was founded with Dassler working side by side with athletes to help design the ultimate in footwear to help they excel in their athletic fields<br />Hold a contest- Adidas fans(in this case aimed at college aged people) upload videos of themselves wearing and using Adidas products showing off <br />Example video<br />Integrate videos with Facebook voting<br />
    6. 6. Adidas Original Fan page- 2.7 Million “fans”<br />Allow fans to completely control the future of this brand<br />Once videos are uploaded to YouTube and watched, have them put their links into their statuses<br />Fan Pages<br />Hold contest- Adidas fans on Facebook vote  for winning video <br />
    7. 7. Outside promotion<br />College campus parties<br />Video contest winners would have Adidas supported events/parties on their campus to celebrate the brand and bringing the company and it’s customers together<br />
    8. 8. Social Media Policy<br />The Purpose: to ensure complete satisfaction of both the Adidas brand and it’s valued customers and fans.<br />The truth must be told- In keeping with the brand and it’s ideals, only positive actions and images will be used with the brand <br />All videos must be suitable for all ages to view- including language and imagery <br />Facebook comments will be deleted if considered spam or defamatory <br />
    9. 9. Adidas SEO /measuring<br />Track visits to social media websites<br />Monitoring via websites such as Social Mention, etc. <br />Facebook comments/ fans taken into account<br />YouTube views and comments<br />
    10. 10. Budget proposal<br />