“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                                       @RicPratte  ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
“A-Ha!” NH Social Media Business Summit                                                              @RicPratte           ...
Upcoming SlideShare
Loading in …5
×

Where the Rubber Meets the Road: The Business Impact of Social Consumers (#AhaNH 2011)

733 views

Published on

Ric Pratte, Director of Meltwater Buzz (the Social CRM for the Meltwater Group), talks about the change in traditional business communications and how the sales funnel has flipped, which creates a new focus for business in every aspect of their marketing and operations.

Published in: Business, Technology
  • Be the first to comment

Where the Rubber Meets the Road: The Business Impact of Social Consumers (#AhaNH 2011)

  1. 1. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH WHERE THE RUBBER MEETS THE ROAD The Business Impact of Social Consumers Ric Pratte Director of Meltwater Buzz The Meltwater Group @RicPratte Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  2. 2. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH Social Media is the most transformative communications medium in the history of business Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  3. 3. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The nature of communications changed Master-Slave Peer-to-Peer Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  4. 4. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The Sales Funnel – Traditional View • Suspects • Prospects • New Customers Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  5. 5. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH The Sales Funnel - Flipped • Engage customer base • Grow Advocates Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  6. 6. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH How do people feel about us? Public Attracting great Relations people Brand Awareness Recruiting Marketing & HR Improving Who is ready Customer business to buy? processes Operations Sales What does the How can we help you? Customer market need? R&D Service Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  7. 7. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH “Social media will go from being a job to being a skill” Jay Baer Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)
  8. 8. “A-Ha!” NH Social Media Business Summit @RicPratte #AhaNH Contact With Ric @RicPratte Ric.Pratte@Meltwater.com +1 603.566.4117 linkedin.com/in/RicPratte Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness the NH Division of Economic Development (NHEconomy.com)

×