Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover...
During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest ...
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
 Follower Building Method #1... Hashtag Happiness<br />#<br /><ul><li>Get involved in thematic conversations like #SMSS10
Take part in Twitter traditions like #FF
Flag interests like #ski
Reference location with #NH</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
 Follower Building Method #2... Re-tweet (& be re-tweeted)<br /><ul><li>Add a personal note if there’s room
Shows you’re paying attention, in the game
Shows up in their “mentions” (thanks to the @ reply sign)
Not “who you know” but “who appears to know you” - Kawasaki</li></ul>Epiphanies, Inc. | Social Marketing and Success Strat...
 Follower Building Method #3...  Get Listed<br /><ul><li>Twitr.org
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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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Tools and Tactics for Audience Building on Facebook and Twitter - Part 4 of 4

  1. 1. Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover<br />of Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />Part 4 of 4<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  2. 2. During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
  3. 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
  4. 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
  5. 5. Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  6. 6. Follower Building Method #1... Hashtag Happiness<br />#<br /><ul><li>Get involved in thematic conversations like #SMSS10
  7. 7. Take part in Twitter traditions like #FF
  8. 8. Flag interests like #ski
  9. 9. Reference location with #NH</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  10. 10. Follower Building Method #2... Re-tweet (& be re-tweeted)<br /><ul><li>Add a personal note if there’s room
  11. 11. Shows you’re paying attention, in the game
  12. 12. Shows up in their “mentions” (thanks to the @ reply sign)
  13. 13. Not “who you know” but “who appears to know you” - Kawasaki</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  14. 14. Follower Building Method #3... Get Listed<br /><ul><li>Twitr.org
  15. 15. TwitDir
  16. 16. Local Tweeps
  17. 17. WeFollow
  18. 18. Twellow
  19. 19. Twibs
  20. 20. Use Google for others (and niched ones)</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  21. 21. Follower Building Method #4... Use Services<br /><ul><li>Refollow
  22. 22. Twiangulate
  23. 23. Twibes
  24. 24. Twubs
  25. 25. Mr. Tweet
  26. 26. Twitterholic
  27. 27. Retweet Radar</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  28. 28. Follower Building Method #5... Meet Offline<br /><ul><li>Tweet-ups
  29. 29. Networking events
  30. 30. Workshops/seminars
  31. 31. Trade shows
  32. 32. Conferences</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  33. 33. Follower Building Method #6... Monitor & Engage<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  34. 34. Follower Building Method #7... Mine Media & COI Lists<br /><ul><li>MSM or trade groups
  35. 35. Industry analysts
  36. 36. Consultants
  37. 37. Pundits
  38. 38. Politicians
  39. 39. Lobbyists</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  40. 40. Follower Building Method #8... Mine the Competition<br /><ul><li>They’ll find you on Twitter anyway
  41. 41. They won’t know you’re mining them
  42. 42. They’ve done some of the legwork for you already
  43. 43. You could be doing both of you a favor!</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  44. 44. Follower Building Method #9... Mine Partners & Ally Lists<br /><ul><li>If they follow your partners, shouldn’t they follow you, too?
  45. 45. Can you find complementary businesses speaking to the same Ideal Audience?
  46. 46. Bonus: New partners and allies! </li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  47. 47. Follower Building Method #10...Outsource It<br /><ul><li>Paid services
  48. 48. Social media assistants
  49. 49. Extra variables to consider include:</li></ul>Oversight<br />Policies/procedures<br />Relevance<br />Spam!<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
  50. 50. Thank you! <br />If you got information of value out of this presentation that made it worth your time, please:<br />1. Become a “Liker” at:<br />http://facebook.com/AhaYourself<br />or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker<br /> 2. Write on our wall and tell the world about one gem you got out this presentation.<br />3. Check out the other three parts at http://slideshare.net/AhaYourself. <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  51. 51. Final Thoughts on Audience Building, Relationships, and Business Success <br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />

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