Social Media Is Here to Stay - Leadership Greater Manchester NH

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It's very clear
Social media's here to stay
Even though Facebook
Makes more changes every day

MySpace will crumble
You'll wind up on Tumblr
There's a new platform every day
Social media is here to stay...

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Social Media Is Here to Stay - Leadership Greater Manchester NH

  1. 1. Leadership Greater Manchester Class of 2012 #AhaNHSocial MediaIs Here to StayAllen VoivodCo-Owner and Ally in PossibilityEpiphanies, Inc.@AllenVoivodPhoto: Tom Marcello on Flickr (CC BY-SA2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  2. 2. Social Media Pecha Kucha – Mancehster, NH #AhaNHThe End of Social Media As We Know ItAllen VoivodCo-Owner and Ally in PossibilityEpiphanies, Inc.@AllenVoivodPhoto: KevinDean on Flickr (CC BY-NC-SA 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with @EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  3. 3. Social Media Is Here to Stay #AhaNHComing up… • 3 priorities for professionals in a world increasingly dominated by social media • “Frame of Mind” + the social & interest graphs • The Social/Mobile/Local connection (because what social media presentation would be complete without a Venn Diagram?) Let’s go! Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  4. 4. Social Media Is Here to Stay #AhaNH Source: Anonymous90 00 on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  5. 5. Social Media Is Here to Stay #AhaNHReputation Is a Professional Asset • Recruit, hire, & fire based on social web profilesUniversal Search Placement • Control your visibility on major platformsLinkedIn • Access the “hidden job market” – Feldman, Forbes Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  6. 6. Social Media Is Here to Stay #AhaNH Source: h.koppdelane y on Flickr (CC BY-ND 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  7. 7. Social Media Is Here to Stay #AhaNHBurst the Bubble • Expand and interact on your social networksFacebook EdgeRank • Reduces the field of what’s presented to youPersonalized Filters • Puts us in “narrow loops of information” Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  8. 8. Social Media Is Here to Stay #AhaNH You are here Source: NASA Goddard Photo & Video on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  9. 9. Social Media Is Here to Stay #AhaNHGet to Know SEO • As publishers, you need to get your stuff foundOn Site • Title & H1 tag, keyword(s) in 1st ¶ and 1st linkOff Site • Link building, social web activity, blogging, memes Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  10. 10. Social Media Is Here to Stay #AhaNH Source: ky_olsen Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  11. 11. Social Media Is Here to Stay #AhaNHFrame of Mind Behavior • What’s on your target audience’s mind?Social vs. Interest Graphs • Shared connections vs. discovery of new onesFacebook & Twitter • FB social graph migrates to web; Twitter evolves Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  12. 12. The End of Social Media As We Know It #AhaNH Mobile Local Social Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  13. 13. Social Media Is Here to Stay #AhaNHHow Mobile Affects Local • By 2013, more than half of all Internet searches will be made on mobile devices • Half of local searches already made on mobileHow Mobile Affects Social • 91% of mobile Internet access is to socialize • FB – 1/3 use mobile; Twitter – 1/2 use mobile Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  14. 14. Social Media Is Here to Stay #AhaNHHow Local Affects Mobile • 29% of mobile users will scan tags/QR codes to receive discounts • “Open Now” added to Google Places mobile resultsHow Local Affects Social • Customer experience creates social ripple effect • Relevance/prominence affects personalized search Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  15. 15. Social Media Is Here to Stay #AhaNHHow Social Affects Mobile • Driver of mobile smartphone adoption (2014) • Apps drive e-commerce (or f-commerce!) • Facebook Timeline update designed for mobileHow Social Affects Local • 90% of people trust peer recommendations • Listen for, respond to conversations & user reviews Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  16. 16. The End of Social Media As We Know It #AhaNH Source: BeerNotBombs on Flickr (CC BY 2.0) Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  17. 17. Social Media Is Here to Stay #AhaNHKey Mobile/Local/Social Takeaways • Mobile friendly version of your website • Claim business where relevant for brand identity protection and universal search placement • Get into the app game • Consider Google mobile PPC and FB Reach Generator advertising options • Reward recommendations, respond to critics Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  18. 18. The End of Social Media As We Know It #AhaNHFinal Thought Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)
  19. 19. The End of Social Media As We Know It #AhaNH Connect with Lani & Allen 603-524-5248 Hey@EpiphaniesInc.com @LaniVoivod, @AllenVoivod Facebook.com/AhaYourself LinkedIn.com/Company/Epiphanies-Inc Slideshare.net/AhaYourself YouTube.com/AhaYourself gplus.to/AhaYourself Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)

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