Social Media Crash Course for Training Pros

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Featuring the 9 Ways You Can Use Social Media RIGHT NOW to Create a World That Works Better. Designed Exclusively for Trainers, Educators, Coaches, Consultants, Facilitators, & ASTD Members.

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  • LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
  • http://blog.perfectspace.com/2008/01/09/using-twitter-to-help-communities/
  • Social Media Crash Course for Training Pros

    1. 1. Social Media Crash Course for Training Pros Featuring the 79 Ways YOU Can Use Social Media RIGHT NOWto Create a World That Works Better<br />for Trainers, Educators, Coaches, Consultants,Facilitators, & ASTDMembers<br />Presented by Lani & Allen Voivod<br />Co-owners and Content Lovers<br />of Epiphanies, Inc.<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    2. 2. “…Since they are trainers, they’ve seen every gimmick in the book and as a result, are a bit jaded….”<br />-Alexandra Levit, ASTD Author, speaker, columnist<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    3. 3. What You’re Going to Learn During the Next 45 Minutes…<br />The 4 Most Critical Actions You Must Take ASAP to Succeed in Social Media<br />The #1 Concept That’s Fueling the Whole Social Media “Matrix”<br />9 Ways YOU Can Use Social Media RIGHT NOW to Create a World That Works Better <br />Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    4. 4. Why Listen to Us?<br /><ul><li>Designed and delivered “A-Ha!” NH Social Media Business Summit, June 15th, 2009 (sponsored by NH DED, PSNH, and “Stay, Work, and Play” initiative; declared “Social Media Day” by official proclamation by Governor John Lynch!)
    5. 5. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
    6. 6. Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
    7. 7. Small Biz Day at the Statehouse, New England SBDC Conference, Governor’s Conference on Volunteerism, dozens more</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    8. 8. For Best Results, Set Your Intentions…<br /><ul><li>Be Present
    9. 9. Be OPEN
    10. 10. Capture Your “A-Ha!”
    11. 11. Replace “Work-Pain-Ugh” with “PLAY-FUN-LEVITY”</li></ul>Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    12. 12. According to ASTD.org:<br /><ul><li>World’s largest association dedicated to workplace learning and performance professionals
    13. 13. More than 100 countries
    14. 14. More than 130 U.S. chapters
    15. 15. More than 30 international partners </li></ul>ASTD’s mission: <br />“Through exceptional learning and performance, we create a world that works better.”<br />Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    16. 16. What Are YOUR Goals?<br />All Trainers, Educators, Coaches, Consultants,Facilitators, & ASTD Members <br />want these!<br />Reach the right people<br />Deliver great information<br />Impact others in a<br /> positive way<br />Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    17. 17. #1: Begin to Grasp What’s Possible<br />Great content connects, evolves, and lives on in unexpected ways…<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    18. 18. The Social Media Revolution<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    19. 19. #2: Adopt the Right Mindset<br />Don’t be this guy!<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    20. 20. YIKES!!!!!!!<br />To: NH<br />From:<br />“A-Ha!”<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    21. 21. You’re NOT a victim...<br />These tools exist to suit your tastes, and serve you and your priorities! <br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    22. 22. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    23. 23. #3: Establish Your Social Media Starter Kit<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    24. 24. A Few More for Your Training & Development Radar...<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    25. 25. #4: See the Matrix <br />(Psst....It’s all about LEVERAGE!)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    26. 26. Social Marketing Content Ecosystem<br />Profile & <br />Fan Page<br />Your Handle: ___________________<br />Brand-friendly, keyword conscious Profile, 160 characters or less:<br />_______________________________<br />_______________________________<br />_______________________________<br />_______________________________<br />_______________________________<br />Your Fan Page’s name: <br />_______________________________<br />Its role, positioning, & purpose:<br />_______________________________<br />_______________________________<br />_______________________________<br />Your BLOG,<br />Your HUB<br />Your Blog’s Top 5 Categories<br />1. ______________________________<br />2. ______________________________<br />3. ______________________________<br />4. ______________________________<br />5. ______________________________<br />Your Website<br />Pages in Your Core Site Map <br />(i.e. Home, About, Contact, Products, Services, Events, Press, etc.)<br />1. ______________________________<br />2. ______________________________<br />3. ______________________________<br />4. ______________________________<br />5. ______________________________<br />Complete your Profile 100%:<br />Current position<br />Two past positions<br /> One educational spot<br /> Profile summary & photo<br /> Specialties<br /> At least 3 recommendations<br />Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com<br />
    27. 27. Leverage Versatility<br /><ul><li>Twitter Community Building Prototype (by Nate Ritter) </li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    28. 28. RSS<br />Really Simple <br />Syndication<br />Sending out the same <br />content in different wrappers, <br />to cater to the audience’s<br />personal preferences<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    29. 29. Leverage in Action!<br />“Practical Use”<br />Case Study: <br />New Hampshire <br />Division of <br />Economic Development<br />NHEconomy.com<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    30. 30. Before May 5th, 2009...<br /><ul><li>Up to 8 email blasts/day
    31. 31. Multiple contact lists
    32. 32. Non-indexed PRs, content = </li></ul>no online equity (!!!!)<br /><ul><li>“Sisyphus Syndrome”</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    33. 33. First, the blog...<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    34. 34. ...which feeds Twitter...<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    35. 35. ...and Facebook, too...<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    36. 36. ...PLUS any other person, business, “reader” or resource that subscribes to the feed.<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    37. 37. P.S. - YouTube, Ustream, Delicious, and Slideshare Also Use RSS<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    38. 38. 9 Ways YOUCan Use <br />Social Media RIGHT NOW<br />Reach the right people<br />Deliver great information<br />Impact others in a<br /> positive way<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    39. 39. #1: Ramp Up Your VISIBILITY<br /><ul><li>Build awareness
    40. 40. Strengthen brands
    41. 41. Expand Reach
    42. 42. Access offers
    43. 43. Invites </li></ul> OPPORTUNITIES!<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    44. 44. Radical Strategic Visibility<br />Ning.com = “DIY” Social Networks<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    45. 45. Radical Strategic Visibility<br />Main site. YouTube Channel. Blogspot for event. <br />Typepad for ideas. Twitter.<br />Facebook Fan Page, too!<br />Connect With Your Target Market(s) <br />Where THEY Want to Experience YOU!<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    46. 46. #2: Share Your CONTENT<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    47. 47. Radical Strategic Visibility +Great Content = …<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    48. 48. #3: Boost Your EXPERT STATUS<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    49. 49. Credibility Is Key!<br />“Credibility now has a channel for mass distribution. It&apos;s called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    50. 50. #4: Network Your Buns Off!<br />Strategic Partners, Media, Fans, Followers, Colleagues, <br />Your Target Market, Industry Leaders, Different Niches<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    51. 51. #5: Crowdsourcing<br /><ul><li>Research
    52. 52. Collaboration
    53. 53. Content Customization
    54. 54. Real-time Feedback and Participation</li></ul>Social Marketing and Success Strategies – www.AhaYourself.com<br />
    55. 55. Social Marketing and Success Strategies – www.AhaYourself.com<br />
    56. 56. #6: Think Global, Act Local<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    57. 57. #7: Monitor and Engage<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
    58. 58. #8: Enhance the Learning Experience<br /><ul><li>Encourage “backstage” conversations & connections at conferences, webinars, teleclasses
    59. 59. Get feedback, gather resources by real-time collaboration
    60. 60. Share relevant multimedia – training videos, interviews, clips </li></ul>Social Marketing and Success Strategies – www.AhaYourself.com<br />
    61. 61. #9:LEVERAGE, LEVERAGE, LEVERAGE!<br /><ul><li>Your TIME
    62. 62. Your RESOURCES
    63. 63. Your KNOWLEDGE
    64. 64. Update your status
    65. 65. Post/comment on blogs, feeds, network updates
    66. 66. Upload pics ‘n videos
    67. 67. Tweet tips ‘n links
    68. 68. Share your presentations</li></ul>Social Marketing and Success Strategies – www.AhaYourself.com<br />
    69. 69. All those links...all that content...<br />Reaching the right people<br />Delivering great information<br />Impacting others in a<br /> positive way….<br />…While pointing to you,<br />enhancing your brand, sharingyour POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities,<br />Making an IMPACT (!!!)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    70. 70. “The future of HR is about accessibility, interaction, and collaboration. Taking your organization to that level means maximizing your technical resources and finding ways to make it work for you.“<br />- Nicole Yeldell, SPHR <br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
    71. 71. Thank you for your time today. If there’s anything we can do for you, please let us know...<br />Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
    72. 72. Our Gifts to You…<br />Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? <br />Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results! <br />This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. <br />Download your free copy at EpiphaniesInc.com/Twitter!<br />ASTD Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses. <br />Use coupon code ASTD at http://bit.ly/6StepSocial! <br />And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />

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