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Social Media Crash Course

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Originally created for the Greater Salem (NH) Chamber of Commerce, this slidecast applies to entrepreneurs, bold brands, and mission-driven organizations nationwide that are diving into the social media realm.

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Social Media Crash Course

  1. 1. Social Media Crash CourseTrends, Fears, Success Stories, and How They Relate to Your Own Business’Potential and Power <br />Originally presented for the Greater Salem (NH) Chamber of Commerce<br />Presented by Allen Voivod<br />Co-owner and Content Lover<br />of Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  2. 2. 2010 Industry Report<br /><ul><li>Top 3 questions: Measure ROI? Best practices? Time management?
  3. 3. 65% involved for a few months or less
  4. 4. 56% at 6+ hours or more each week
  5. 5. Advantages: Generating exposure, increasing traffic, building new biz partnerships
  6. 6. Top tools: Twitter, Facebook, LinkedIn & blogs (in that order)</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  7. 7. During Our Time Together... <br /><ul><li>5 kinds of FEAR
  8. 8. Our 6-Step Social Media Action Plan
  9. 9. Which 8 platforms and channels to know and embrace
  10. 10. The #1 super-charging secretbehind the Social Media Matrix
  11. 11. What this all has to do with your Search Engine success</li></ul> <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  12. 12. A Bit of Our Background...<br /><ul><li>Certified Inbound Marketing Professionals (in partnership with Hubspot)
  13. 13. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
  14. 14. Clients include DED, Mattel, EduGuide, City of Rochester, PaladinID, & Comfort Inn, and more...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  15. 15. Results!<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  16. 16. Five Kinds of Fear <br /><ul><li>Privacy
  17. 17. Overwhelm
  18. 18. Time loss
  19. 19. Lack of control
  20. 20. Negative ninnies</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  21. 21. Let Go of Control<br />"Fits my girthy frame, has wolves on it, attracts women.” <br /><ul><li>Rutgers law student posted this Amazon.com review comment 11/10/08
  22. 22. Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)
  23. 23. At one point, selling 1000s/day*; currently has 1,600+ customer reviews</li></ul>*Source: Yahoo! News<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  24. 24. Have Your Say<br /><ul><li>2007 American Customer Satisfaction Index: Worst rating of any US company or government agency, including the Internal Revenue Service
  25. 25. 2009 American Customer Satisfaction Index: Biggest gain in their industry</li></ul>Frank Eliason<br />Comcast Director of Digital Care<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  26. 26. 1. Strategy<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  27. 27. Why Are You Doing It?<br />??<br /><ul><li>State of NH: Engage a younger audience
  28. 28. Comcast: Deliver customer service, salvage reputation
  29. 29. 12in12K: Raise at least $12,000 for one charity per month for a year</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  30. 30. 2. Content Creation<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  31. 31. What to Say <br /><ul><li>Share links
  32. 32. Promote events
  33. 33. Give props
  34. 34. Post deals
  35. 35. Ask questions
  36. 36. Answer questions
  37. 37. Offer tips
  38. 38. Reveal secrets
  39. 39. Get excited
  40. 40. Point to partners
  41. 41. Tell slice-of-life stories
  42. 42. Flirt professionally
  43. 43. Spread quotes</li></ul>in other words...<br />say anything!<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  44. 44. 3. Broadcast<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  45. 45. Tools to Automate Broadcasting<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  46. 46. 4. Engagement<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  47. 47. Conversations<br />Questions to ask: <br /><ul><li>To whom will you talk? (Everyone to start? Only people with XX connections?)
  48. 48. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
  49. 49. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  50. 50. 5. Audience Building<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  51. 51. Let Fingers Do Walking <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  52. 52. Use Your Resources <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  53. 53. 6. Measurement<br /><ul><li>Traffic
  54. 54. Revenue/cost
  55. 55. Earned media
  56. 56. Friends/Followers/ Fans
  57. 57. Interactions
  58. 58. Number of kittens saved, spayed/neutered</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  59. 59. Your Social Media Starter Kit<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  60. 60. A Few More for Your Radar...<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  61. 61. Social Media<br />“Social media is not about the technology but what the technology enables.”  <br />Steve Radick<br />Booz Allen Hamilton<br />Global Technology Consulting <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  62. 62. What’s Possible?<br />Searchability * Expert status * Content leverage * Efficiency * SEO * Dynamism * Conversations * Immediate reactions * Trust * Flexibility * Visibility * Community * Access * Personality * Reach * Scanning activity * Scoping the vibe * Unexpected interests * Discovering style/M.O. * Research * Brand value * Peeks in on your competition * Outreach to centers of influence * Content flow * Traffic resources * Trendspotting * Engaging experiences * Humanity * Connections * Google PageRank boosts * Relevancy * Joint partnerships * Crowdsourcing * Etc....<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  63. 63. See the Matrix <br />(Psst....It’s all about LEVERAGE!)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  64. 64. Social Marketing Content Ecosystem<br />Profile & <br />Fan Page<br />Your Handle: ___________________<br />Brand-friendly, keyword conscious Profile, 160 characters or less:<br />_______________________________<br />_______________________________<br />_______________________________<br />_______________________________<br />_______________________________<br />Your Fan Page’s name: <br />_______________________________<br />Its role, positioning, & purpose:<br />_______________________________<br />_______________________________<br />_______________________________<br />Your BLOG,<br />Your HUB<br />Your Blog’s Top 5 Categories<br />1. ______________________________<br />2. ______________________________<br />3. ______________________________<br />4. ______________________________<br />5. ______________________________<br />Your Website<br />Pages in Your Core Site Map <br />(i.e. Home, About, Contact, Products, Services, Events, Press, etc.)<br />1. ______________________________<br />2. ______________________________<br />3. ______________________________<br />4. ______________________________<br />5. ______________________________<br />Complete your Profile 100%:<br />Current position<br />Two past positions<br /> One educational spot<br /> Profile summary & photo<br /> Specialties<br /> At least 3 recommendations<br />Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com<br />
  65. 65. SEO: Unique URLs<br />Econsultancy: bio, username, first 11 characters, universal search placement, & followers (5 of “18 Observations on Twitter and SEO”)<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  66. 66. Social Media Influence <br /><ul><li>C&D Letter 9/14 from Monster/Hansen
  67. 67. Facebook group launches 10/9 (17,000+ members)
  68. 68. YouTube Video posted 10/14 (77,000+ views)
  69. 69. Nearly 2,000,000 total tweets
  70. 70. 10/19, VT Senator Bernie Sanders gets involved
  71. 71. 10/21 – lawsuit dropped</li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  72. 72. What’s the SEO Value?<br />“When visitors land on a page from an exterior link some other metrics are affected: number of unique visitors, number of page views, and time on site. These metrics matter for the search engines more and more....” <br />“Search engines do not index [shortened URLs], but <br />index and pass PageRank<br />to the actual URLs instead.”<br />--SitePoint, “Twitter’s Little Known SEO Value”<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  73. 73. What Now?<br />If you have no employees who can handle this, and if it’s been too overwhelming for you personally to take on so far...<br />It’s not going to get any easier.<br />Salary data source: JobsInSocialMedia.com<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  74. 74. Please...Get Help!<br />Three options:<br />Ramp up your learning curve<br />Find a success partner<br />Turn it over to an expert<br />Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com<br />
  75. 75. Thank you! <br />To learn how we can help you get your message, mission, and vision out to your Ideal Audience through online channels – in fun AND profitable ways! - just drop us a line...<br />Write on our Wall at:<br />http://facebook.com/AhaYourself<br />Hit us up on Twitter:<br />@LaniVoivod or @AllenVoivod<br />Comment on the “A-Ha!” Blog at http://www.AhaYourself.com<br /> <br />Thanks for watching! And please, share this with anyone you know who can use it in their own business or organization. <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />

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