Seven Powerful Ways to Succeed With Social Media Right Now

767 views

Published on

Boost Visibility, Cultivate Relationships, Outshine Competitors, and Get Results With These 7 Powerful Social Media Tactics and Strategies

Created exclusively for
The “A-Ha!” NH Social Media Business Summit, June 15th, 2009

Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.

Published in: Business, Technology
  • Be the first to comment

Seven Powerful Ways to Succeed With Social Media Right Now

  1. 1. Seven Powerful Ways to Use Social Media Right Now to Boost Visibility, Cultivate Relationships, Outshine Competitors, and Get Results Created for the “A-Ha!” NH Social Media Business Summit Presented by Lani Voivod Co-owner and Content Lover of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
  2. 2. First, a note to YOU, our friend checking out this presentation on SlideShare.net Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit . Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15 th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment. With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting. To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess . Thanks again! @LaniVoivod & @AllenVoivod
  3. 3. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  4. 4. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  5. 5. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com http://www.youtube.com/watch?v=93hxKtd4CdA
  6. 6. FOUNDATION Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com YOU. YOUR BIZ. YOUR GOALS. YOUR MISSION. = SOCIAL MEDIA TOOLS
  7. 7. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  8. 8. Presenting a tiny fraction of the tools available to you in the social media realm... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  9. 9. To: NH From: “ A-Ha!” YIKES!!!!!!! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  10. 10. You’re NOT a victim... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com These tools exist to suit your tastes, and serve you and your priorities!
  11. 11. #1: Begin to Grasp What’s Possible Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Staying power…bang for your advertising buck…instant access for loyal customers…know that content lives on in unexpected ways…
  12. 12. 2009 marks the “The Great Social Divide” <ul><ul><li>No more excuses… </li></ul></ul><ul><ul><li>When leaders LEAD, Followers WILL follow </li></ul></ul><ul><ul><li>Your audience is already looking for you (or will be soon) </li></ul></ul><ul><ul><li>Easy access to: Visibility, opportunities, connections, insights, leads, relevance, and reputation-boosting revolution !) </li></ul></ul><ul><ul><li>(RSVP now, or miss out on the FUN!) </li></ul></ul>Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  13. 13. #2: Establish Your Social Media Starter Kit Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  14. 14. Fast Facts Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>#96 website based on traffic (Alexa.com) </li></ul></ul><ul><ul><li>41 million members </li></ul></ul><ul><ul><li>More than doubled monthly unique visitors </li></ul></ul><ul><ul><li>‘ 08 to ‘09 (5.7 -12 MM – Compete.com) </li></ul></ul><ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul></ul><ul><ul><li>Now allowing applications (blogs, presentations, collaboration tools) </li></ul></ul>
  15. 15. Mojo Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Most people use LinkedIn to “ get to someone ” in order to make a sale, form a partnership, or get a job... However... it’s a tool that is under-utilized ...” Guy Kawasaki Increase: Visibility * Connectability * Google PageRank * Relevancy * SEO Get “Sneak Peeks”: Reference checks * Companies * Industries * Competition
  16. 16. Need to Know Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Groups </li></ul></ul><ul><ul><li>Questions and Answers </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>InMail (as opposed to email) </li></ul></ul><ul><ul><li>Company Pages </li></ul></ul><ul><ul><li>Service Provider Lists </li></ul></ul>
  17. 17. vs. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ In LinkedIn , everything centers around establishing a connection . In Facebook , connecting is just the beginning .” - Jeff Pulver, from The Jeff Pulver Blog
  18. 18. Fast Facts Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>#4 website based on traffic (Alexa.com) </li></ul></ul><ul><ul><li>300 million users; 100 million visit each day , spend about 25 minutes on average (Alexa.com) </li></ul></ul><ul><ul><li>300% growth from 2008 to 2009 </li></ul></ul><ul><ul><li>Worth $10 billion based on recent investment ($200mm for 2%) </li></ul></ul><ul><ul><li>Largest, most detailed and valuable marketing database on Earth </li></ul></ul>
  19. 19. Mojo Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Social media requires a whole different approach to be successful in generating more revenue. You have to know the right approach. My motto is, ‘ Relationships first, business second .’” Mari Smith Increase: Visibility * Community * Access * Personality * SEO * Reach Get “Snapshots”: Scan activity * Vibe * Interests * Style/M.O.
  20. 20. Need to Know Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Profiles – Open vs. Strategic Networking </li></ul></ul><ul><ul><li>Groups – Public and Private </li></ul></ul><ul><ul><li>Pages – Inbound Links and SEO </li></ul></ul><ul><ul><li>Viral – Walls, Tagging, News/Status </li></ul></ul><ul><ul><li>Facebook Social Ads – reach your exact audience (demographics, interests, location) </li></ul></ul><ul><ul><li>Settings – You’re in Control </li></ul></ul>
  21. 21. TMI? Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  22. 22. Fast Facts Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>140 characters or less “micro-blogging” platform </li></ul></ul><ul><ul><li>#36 website based on traffic (Alexa.com) </li></ul></ul><ul><ul><li>From 1.5 to 19.4 million unique visitors per month from April ’08 to April ’09 – that’s a 1192% growth rate (Compete.com) </li></ul></ul><ul><ul><li>Newsbreaking – faster than traditional media (‘09 California earthquake) </li></ul></ul><ul><ul><li>Instant reach – PSNH ice storm </li></ul></ul>
  23. 23. Mojo Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Twitter is like a hammer . One tool, with two very distinct purposes. When you think of a hammer you probably think ... it's for driving nails. But ... the claw end of the hammer does significant work and shouldn't be overlooked. It can extract a nail driven deeply, with ease, exerting great leverage ... Twitter is a tool much like that.” “ KSL” (Kelley-Sue LeBlanc) Increase: Visibility * Research * Brand value * Content flow * Traffic Get “At-a-glance”: Resources * Trends * Conversations * Humanity * Connections
  24. 24. Need to Know Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Search – “Listening at the point of need” – Marcel Lebrun </li></ul></ul><ul><ul><li>Conversations – 1-to-many, 1-to-1 public (@replies) or 1-to-1 private (DMs) </li></ul></ul><ul><ul><li>Not “What are you doing?” as much as “ What has your attention? ” – Chris Brogan </li></ul></ul><ul><ul><li>Not “Who do you know?” But “ Who appears to know you ?” – Guy Kawasaki </li></ul></ul>
  25. 25. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Now for the “ old dinosaur ” of social media...
  26. 26. Fast Facts Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Instant publication of news, events, ideas </li></ul></ul><ul><ul><li>“ Content is king.” Jeff Immelt, CEO, GE </li></ul></ul><ul><ul><li>The “Esperanto” of the Web 2.0 world </li></ul></ul><ul><ul><li>Blogging stats: </li></ul></ul><ul><ul><ul><li>Grew 68% in 2008 </li></ul></ul></ul><ul><ul><ul><li>346 million people worldwide read blogs </li></ul></ul></ul><ul><ul><ul><li>77% of active web users read blogs </li></ul></ul></ul><ul><ul><ul><li>58% of bloggers are 35+; 74% college-educated </li></ul></ul></ul>Source: Austin New Media Labs
  27. 27. Mojo Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Why, oh why, are you hoarding all of your industry knowledge to yourself? Do you think St. Peter will give you extra points for having a huge collection of inaccessible folders on your computer? If you have a passion, specialty, niche, mission, or business...claim your intellectual territory and START BLOGGING .” Lani Voivod Increase: Searchability * Expert status * Content leverage * Efficiency * SEO Get “Hip to the Hub”: Dynamic * Conversational * Immediate * Trusted * Flexible
  28. 28. Need to Know Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Standardized tech infrastructure for usability, reach, content management, indexing, and publication </li></ul></ul><ul><ul><li>Easy – to install, manage, & moderate </li></ul></ul><ul><ul><li>Easy – to publish, share, & INTEGRATE through the magic of.. </li></ul></ul>
  29. 29. #3: Leverage Social Marketing Content Ecosystem Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  30. 30. Leverage <ul><li>Twitter Community Building Prototype (by Nate Ritter) </li></ul>Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  31. 31. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>RSS </li></ul></ul><ul><ul><li>Really Simple </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Sending out the same </li></ul></ul><ul><ul><li>content in different wrappers, </li></ul></ul><ul><ul><li>to cater to consumer’s </li></ul></ul><ul><ul><li>personal preferences </li></ul></ul>
  32. 32. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  33. 33. Leverage in Action! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Practical Use” Case Study: New Hampshire Division of Economic Development NHEconomy.com
  34. 34. Before May 5 th , 2009... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>Up to 8 email blasts/day </li></ul></ul><ul><ul><li>Multiple contact lists </li></ul></ul><ul><ul><li>Non-indexed PRs, content = </li></ul></ul><ul><ul><li>no online equity ( !!!! ) </li></ul></ul><ul><ul><li>“ Sisyphus Syndrome ” </li></ul></ul>
  35. 35. First, the blog... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  36. 36. ...which feeds Twitter... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  37. 37. ...and Facebook, too... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  38. 38. ...PLUS any other person, business, “reader” or resource that subscribes to the feed. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Rich Brooks , President of Flyte New Media: How to Subscribe to an RSS Feed
  39. 39. #4: Crowdsourcing Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>KD Paine @ Stonyfield Farm Entrepreneurship Institute: “Marketing consultants are in trouble.” </li></ul><ul><ul><li>Followers and Fans TELL you what works </li></ul></ul><ul><ul><li>They’ll “Stack Attack” the best ideas, too! </li></ul></ul>
  40. 40. #4: Crowdsourcing Social Marketing and Success Strategies – www.AhaYourself.com
  41. 41. #4: Crowdsourcing Social Marketing and Success Strategies – www.AhaYourself.com
  42. 42. #5: Think Global, Act Local Social Marketing and Success Strategies – www.AhaYourself.com
  43. 43. #5: Think Global, Act Local Social Marketing and Success Strategies – www.AhaYourself.com
  44. 44. #6: Monitor and Engage Social Marketing and Success Strategies – www.AhaYourself.com
  45. 45. #7: Think and Go Niche Social Marketing and Success Strategies – www.AhaYourself.com “ Credibility now has a channel for mass distribution . It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.” Crowdsource pop quiz! Anyone here used FB Social Ads? Share!
  46. 46. Bonus! #8: Radical Strategic Visibility Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com “ Practical Use” Case Study #2 : Ohio SBDC at Columbus State Community College SBDC.CSCC.edu
  47. 47. Radical Strategic Visibility Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Ning.com = “ DIY ” Social Networks
  48. 48. Radical Strategic Visibility Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com Main site. YouTube Channel. Blogspot for event. Typepad for ideas. Twitter. Facebook Fan Page, too!
  49. 49. All those links ... all that content ... Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com But don’t take OUR word for it... pointing to their organization, sharing their information, LEADING the way , interacting, networking, engaging, connecting , building community, catering to different tastes , and adding variety to an already “ sweet ” foundation
  50. 50. Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com <ul><ul><li>“ I've been at this a couple of months now and have already seen the benefits.” </li></ul></ul><ul><ul><li>“ I have met on-line and then in person several people that either need our services or can help with what we are doing to support entrepreneurs... </li></ul></ul><ul><ul><li>...The cool thing about this is that it has not cost us a penny in development or hosting . It also does not need to be supported by our IT department so we are in control how this works, we are not at the mercy of someone else... </li></ul></ul><ul><ul><li>...There are many components of a successful marketing strategy and social networking should be included. Don't be left behind, jump in, the water's fine .” </li></ul></ul>Michael Bowers , Regional Director of the Ohio Small Business Development Center since 2002, excerpted from his 9/5/08 blog post , “ Social Networking... The New Word of Mouth”
  51. 51. Our gifts to you… (Psst - don’t forget to check out EpiphaniesInc.com/SocialSuccess to discover how we can help you and your ventures !) Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com , and transform your boldest insights into revenue-generating, joy-filled results! This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. Download your free copy at EpiphaniesInc.com/Twitter ! For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com ! Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

×