Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!

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Once you've created a presence for your business or organization on Facebook, Twitter, and other social platforms, you start to wonder - if we built it, will they come? Maybe so, and then again, it wouldn't hurt if you helped people out by letting them know in as many ways as possible.

This presentation shares ten ways to build Likers (without advertising) on Facebook, ten almost-entirely-different ways to build Followers on Twitter, and wraps up by giving an overview on the topic of social media measurement. Likers and Followers are just one thing to measure, and this presentation shows what else should be considered for scrutiny.

This is the third of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

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Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!

  1. 1. Facebook Liker Building, Twitter Follower Building and Social Media Measurement Mania! Part Three of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  2. 2. During Part Three...  10 Fan Liker-building Tactics for Facebook  10 Mostly Different Follower-building Tactics for Twitter  Social Media Measurement Mania! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  3. 3. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Source: http://www.flickr.com/photos/ojk007/3814052537/
  4. 4. 1. Cross Promotion @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  5. 5. 2. Elite Fans @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  6. 6. 3. Tribe Syndication @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  7. 7. 4. Buttons & Badges & Boxes & Widgets http://developers.facebook.com/plugins, and your Facebook Page’s Admin Panel @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  8. 8. 5. Link to Twitter @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  9. 9. 6. Personal Profile @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  10. 10. 7. The Share Link @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  11. 11. 8. Invite Fan Interaction @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  12. 12. 9. Fan-Only Content @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  13. 13. 10. Outsource It Paid services... Social media assistants... Consider these carefully:  Oversight  Policies/procedures  Relevance  Spam! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  14. 14. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  15. 15. 1. Hashtag Happiness  Get involved in thematic conversations like #FBSS10  Take part in Twitter traditions like #FF  Flag interests like #ski  Reference location with #NH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  16. 16. 2. Re-tweet (& be re-tweeted)  Add a personal note if there’s room  Shows you’re paying attention, in the game  Shows up in their “mentions” (thanks to the @ reply sign)  Not “who you know” but “who appears to know you” - Kawasaki @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  17. 17. 3. Get Listed  Twitr.org  TwitDir  Local Tweeps  WeFollow  Twellow  Twibs  Use Google for others (and niched ones) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  18. 18. 4. Use Services  Refollow  Twiangulate  Twibes  Twubs  Mr. Tweet  Twitaholic  Retweet Radar  Twitter Karma @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  19. 19. 5. Meet Offline  Tweet-ups  Networking events  Workshops/ seminars  Trade shows  Conferences @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  20. 20. 6. Monitor & Engage @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  21. 21. 7. Use Media & COI Lists  MSM or trade groups  Industry analysts  Consultants  Pundits  Politicians  Lobbyists @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  22. 22. 8. Tap the Competition  They’ll find you on Twitter anyway  They won’t know you’re doing it  They’ve done some of the legwork for you already  You could be doing both of you a favor! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  23. 23. 9. Mine Partners & Ally Lists  If they follow your partners, shouldn’t they follow you, too?  Can you find complementary businesses speaking to the same Ideal Audience?  Bonus: New partners and allies! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  24. 24. 10. Outsource It  Paid services  Social media assistants  Extra variables to consider include: 1. Oversight 2. Policies/procedures 3. Relevance 4. Spam! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  25. 25. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  26. 26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Mark Twain “Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: “'There are three kinds of lies: Lies, damned lies, and statistics.’”
  27. 27. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  28. 28. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Measure... Traffic Sales ConnectionsConversations Content
  29. 29. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Traffic 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 UniqueVisitors Unique Visitors for NH Economy Main Site No Bull Blog
  30. 30. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Content
  31. 31. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Conversations
  32. 32. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Connections
  33. 33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Sales 147 million views, sales up 27% in the last six months, 55% in the last three months and 107% in the last month
  34. 34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Measure... Traffic Sales ConnectionsConversations Content
  35. 35. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Measure... Traffic Sales ConnectionsConversations Content
  36. 36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Other things you could measure... Cost savings Earned media Sentiment Keyword performance Idea generation
  37. 37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself ...but why would you? “‘There's no single standard [to measure social media] because the value must be defined by the organization's goals,’ said Jonathan Kopp, partner and director of Ketchum Digital.” --Emily Glazer, for Dow Jones Newswires: Social Media Initiatives Drive Sales, Product Development, 7/27/10
  38. 38. Four Ways to Move Forward 1. Ramp up the learning curve 2. Find a success partner 3. Turn it over to an expert 4. Hire specifically for it @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  39. 39. Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

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