Facebook Tips & Tricks,
An Introduction to the
New Twitter, and The Art of
Social Listening & Response
@EpiphaniesInc | @L...
During Part Two...
 Faceboook Tips & Tricks
We’ve Learned and
Loved Along the Way
 As If Twitter Wasn’t
Confusing Enough...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Dig Facebook Science
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Share Your Vision
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Let Your Audience
Be Smart
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Get Personal
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Use Privacy Settings
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Tweak Your Photo
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Tag Relevantly
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Like and Comment
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Old Twitter...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
New Twitter!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Where’s NH?
Success Story
“Someone from
Florida found me on
Twitter, saw my
shop posting, was
on vacation in NH,
stopped into my
littl...
No Gatekeepeers
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
On the Go...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Rule of 2K Still Applies
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
New Functionality
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
New Usefulness
Same Editorial Planning
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Do Automate...
1. “Evergreen” content and brand-building content
 Quotes related to your message, mission, and vision
 L...
Don’t Automate...
1. Relationship building
2. Professional “flirting”
– engaging industry
VIPs, retweeting
colleagues and
...
Back on the Go...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Karl Menninger
“Listening is a
magnetic and strange...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Why?
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Aberdeen Group
Product Marketing and
Market Researc...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Target Market
Industry Groups
Media
Superstars
Part...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
What?
Company Name
Competitor Names
Products/Servic...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
How?
Free alerts
Built into software
Actively searc...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
1. How You Act
2. How You React
3. How to handle
us...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Brand * Action * Responsiveness
The “BAR”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Professional Flirting
Think casual, natural, friend...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
UGC on Your Turf
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Thank you!
If you got information of value out of
this presentation that made it worth
your time to be here, please:
1. Be...
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Facebook Tips & Tricks, The New Twitter, and the Art of Social Listening & Response

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There are all sorts of tips and tricks available to anyone with a browser and a search query, but is there anything you've learned that you wish you knew about much sooner? Or if you'd known what to ask, that you would have?

In this presentation, you get a sampling of Facebook tips that aren't commonly found or written about; an introduction to the features and functions the new Twitter interface; and an overview of the whats, whos, hows, and whys of listening on social channels, and how to respond appropriately.

This is the second of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

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Facebook Tips & Tricks, The New Twitter, and the Art of Social Listening & Response

  1. 1. Facebook Tips & Tricks, An Introduction to the New Twitter, and The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part Two of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
  2. 2. During Part Two...  Faceboook Tips & Tricks We’ve Learned and Loved Along the Way  As If Twitter Wasn’t Confusing Enough...  The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  3. 3. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  4. 4. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Dig Facebook Science
  5. 5. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Share Your Vision
  6. 6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Let Your Audience Be Smart
  7. 7. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Get Personal
  8. 8. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Use Privacy Settings
  9. 9. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tweak Your Photo
  10. 10. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tag Relevantly
  11. 11. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Like and Comment
  12. 12. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  13. 13. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Old Twitter...
  14. 14. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Twitter!
  15. 15. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Where’s NH?
  16. 16. Success Story “Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!” Stacey Lucas (VeggieArtGirl.com) Holderness, NH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  17. 17. No Gatekeepeers @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  18. 18. On the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  19. 19. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Rule of 2K Still Applies
  20. 20. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Functionality
  21. 21. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Usefulness
  22. 22. Same Editorial Planning @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  23. 23. Do Automate... 1. “Evergreen” content and brand-building content  Quotes related to your message, mission, and vision  Links – to existing content on your blog or site, to external content, news stories, articles, etc.  Tips, resources, and recommendations for customers/clients/strategic partners  Fun facts and trivia (industry-related or otherwise) 2. Promotions to complement your marketing strategy and sales calendar 3. Your “Thanks for Following” message (auto DM) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  24. 24. Don’t Automate... 1. Relationship building 2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections 3. “Karma” tweets – props, kudos, greetings to others 4. Time-sensitive content @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  25. 25. Back on the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  26. 26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  27. 27. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Karl Menninger “Listening is a magnetic and strange thing, a creative force. “The friends who listen to us are the ones we move toward. “When we are listened to, it creates us, makes us unfold and expand.”
  28. 28. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Why?
  29. 29. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Aberdeen Group Product Marketing and Market Research Public Relations Customer Support and Retention Brand Reputation Risk Competitive Intelligence Overall Biz Innovation
  30. 30. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Target Market Industry Groups Media Superstars Partners/Vendors Existing Clients Who?
  31. 31. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself What? Company Name Competitor Names Products/Services Key Employees Branding Assets Industry Keywords
  32. 32. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself How? Free alerts Built into software Actively search Pay for monitoring services Social CRM suites
  33. 33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  34. 34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  35. 35. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  36. 36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  37. 37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself 1. How You Act 2. How You React 3. How to handle user-generated content on your own social channels Three Basics Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186
  38. 38. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Brand * Action * Responsiveness The “BAR”
  39. 39. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Professional Flirting Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke, “smile” through your communications – online or in person. Think LEVITY. Social media platforms are particularly ripe for these types of exchanges. RELAX. Spread good vibes. Enjoy life.
  40. 40. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself UGC on Your Turf
  41. 41. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
  42. 42. Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

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