Tools and Tactics for Audience Building on Facebook and Twitter - Part 3 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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Tools and Tactics for Audience Building on Facebook and Twitter - Part 3 of 4

  1. 1. Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover<br />of Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />Part 3 of 4<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  2. 2. During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
  3. 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
  4. 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
  5. 5. Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  6. 6. Liker Building Method #1... Buttons & Badges & Widgets<br />http://developers.facebook.com/plugins, and your Facebook Page Admin Panel<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  7. 7. Liker Building Method #2... Tag, Tag, Tag<br /><ul><li>Use the “@” sign on Wall posts
  8. 8. Doesn’t work in Comments
  9. 9. Tag friends in photos, videos, and Notes when relevant
  10. 10. Can’t tag Pages in photos, videos, and Notes</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  11. 11. Liker Building Method #3... Facebook Social Ads<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  12. 12. Liker Building Method #4... Link to Twitter<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  13. 13. Liker Building Method #5... Personal Profile<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  14. 14. Liker Building Method #6... The Share Link<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  15. 15. Liker Building Method #7... Custom Landing Tabs<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  16. 16. Liker Building Method #8... Invite Fan Interaction<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  17. 17. Liker Building Method #9... Fan-Only Content<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  18. 18. Liker Building Method #10...Outsource It<br /><ul><li>Paid services
  19. 19. Social media assistants
  20. 20. Extra variables to consider include:</li></ul>Oversight<br />Policies/procedures<br />Relevance<br />Spam!<br />Social Marketing and Success Strategies – www.AhaYourself.com<br />
  21. 21. Thank you! <br />If you got information of value out of this presentation that made it worth your time, please:<br />1. Become a “Liker” at:<br />http://facebook.com/AhaYourself<br />or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker<br /> 2. Write on our wall and tell the world about one gem you got out this presentation.<br />3. Check out the other three parts at http://slideshare.net/AhaYourself. <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />

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