Tools and Tactics for Audience Building on Facebook and Twitter - Part 2 of 4

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Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself!

Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter.

Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!

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Tools and Tactics for Audience Building on Facebook and Twitter - Part 2 of 4

  1. 1. Tools & Tactics for Audience Building on Facebook & Twitter<br />Presented by Allen Voivod<br />Co-owner and Content Lover<br />of Epiphanies, Inc.<br />http://Facebook.com/AhaYourself<br />Part 2 of 4<br />Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com<br />
  2. 2. During Our Time Together... <br /><ul><li>Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
  3. 3. One Size Fits All! Or, Tactics You Can Use on Any Online Channel
  4. 4. Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
  5. 5. Twitter! Or, ... You Know ...</li></ul>Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  6. 6. OSFA! Audience Building Method #1... Email Signatures<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  7. 7. OSFA! Audience Building Method #2... Cross Promotion<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  8. 8. OSFA! Audience Building Method #3... Promos/Coupons/Freebies<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  9. 9. OSFA! Audience Building Method #4... Elite Fans<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  10. 10. OSFA! Audience Building Method #5... Tribe Syndication<br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />
  11. 11. Thank you! <br />If you got information of value out of this presentation that made it worth your time, please:<br />1. Become a “Liker” at:<br />http://facebook.com/AhaYourself<br />or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker<br /> 2. Write on our wall and tell the world about one gem you got out this presentation.<br />3. Check out the other three parts at http://slideshare.net/AhaYourself. <br />Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com<br />

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