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SEO IN 2016

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Deep Dive Into SEO Important Updates That Happened in 2016 and What To Expect in 2017

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SEO IN 2016

  1. 1. SEO IN 2016 WHAT HAPPENED ... B Y A H M E D E Z A T F O U N D E R O F S E O S 7 . C O M & S E R P H A C K . C O M
  2. 2. search ranges!
  3. 3. GOOGLE HIDES MORE KEYWORDS DATA
  4. 4. KEYWORDS TOOLS STILL SHOWING RESULTS FROM ADWORDS CAMPAIGNS
  5. 5. RISE OF DARK TRAFFIC When You Receive Traffic You Don't Know Where It's Coming From and usually it's either protected or in-app traffic.
  6. 6. SEPTEMBER HIT HARD
  7. 7. HUGE IMPACT ON RANKINGS ALMOST 65% OF WEBSITES HAD SUFFERED RANKINGS LOSS OVER THE PAST 2 WEEKS IN DIFFERENT LANGUAGES
  8. 8. LOOKS LIKE PANDA
  9. 9. NEVER LAST THIN CONTENT FOREVER
  10. 10. RANKING FOR THIS KEYWORD ? I FEEL SORRY FOR YOU
  11. 11. ONCE UPON TIME THERE WERE 10 BLUE LINKS AT GOOGLE!
  12. 12. THESE DAYS IT'S EITHER ADS ON RENT OR SERP FEATURES 10 BLUE LINKS EXISTS ONLY IN 3% OF RESULTS
  13. 13. I'M BOOKING HOTELS WITHIN SEARCH RESULTS NOW!
  14. 14. SEOs NEED TO OPTIMIZE FOR SERP FEATURES
  15. 15. MOZ KEYWORDS TOOL MENTIONS SERP FEATURES FOR KEYWORDS
  16. 16. KNOWLEDGE GRAPH DOMINATED 95% OF QUESTIONS QUERIES
  17. 17. EVEN REVIEWS DID A GREAT JOB CHANGING THE WAY GOOGLE LOOKS
  18. 18. SO YOU NEED TO TAKE CARE OF SCHEMA SNIPPETS
  19. 19. WIDGETS LINKS MARKED AS SPAM LINKS
  20. 20. EDITORIAL LINKS STILL THE BEST
  21. 21. LET'S SEEK NO-FOLLOW LINKS BECAUSE THEY ARE PASS AUTHORITY EASY TO GET
  22. 22. USE DROPMYLINK TO FIND RELATED BLOGS
  23. 23. SAME ARTICLE CAN RANK FOR SEVERAL KEYWORDS
  24. 24. SAME ARTICLE DIFFERENT KEYWORD
  25. 25. LONG ... LONG TAIL KEYWORDS STILL DOMINATING SERPS
  26. 26. Search Suggestions Are Influencing Searcher Intents Searching For Wordpress ? What about Google!
  27. 27. Via : Moz.com
  28. 28. THANK YOU F O L L O W A H M E D E Z A T O N T W I T T E R @ E Z A T S E O

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