Our action plan

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Our action plan

  1. 1. Our Action PlanFor K. West Hotel<br />Chikaleva Alena<br />Steven Poinot<br />Agnès Lerévérend<br />
  2. 2. On the hotelwebsite: The existingInfluencers<br />There are a link for twitteraccount and for facebookaccount.<br />On Twitterthere are 1600 fans, and on facebookthere are 851 persons.<br />
  3. 3. Our Action Plan:<br />Our first action:<br />To contact the existinginfluencers (clients whoalreadyvisitedourhotel) and to givethe information about the creation of a system of « sponsorship ». In thissense, when a persondoes a new reservation, he / shecangive the information about the personwhorecommendedthishotel or influenced the choice for his / herstay. <br />The personwhowillbe the best influencer willwin a stayat us hotel. The othersinfluencerswillreceiveoffers, promotions (reductions for the spa, free breakfast…).<br />
  4. 4. Our second Action:<br />As a system MLM (Multi Level Marketing), wewillrecruitsomerepresentantswhowillbe in charge of our influence, both on the products and on the opportunity of affiliation. <br />For these, theywillwork on the social networks accounts and directly on ourwebsite.<br />The affiliateswouldbepaid in function of the clicks on their pages, advertises, twitters…. <br />Wecanorganizedmanythings for theseaffiliates, such as specialoffers, …<br />
  5. 5. Our third Action:<br />To identify the influencerswhocommunicate on topicsbound to the activity of Spa and wellness. <br />Taking actions to influence them, in ordertheyinclude the name of the hotel on theirwebsites, on theiradvertisings…<br />In thissense, weneed to makepartnershipwiththis type of influencers, in order to have access to their fans, followers…<br />

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