Web site including a lot of contents for entertainment managed by
I am going to focus on
in this presentation
“ CJ ONE Point ”
: You can earn the points
when purchasing something from m.net website.
: You can use the points (CJ ONE Point) at all of an associate company with CJ.
: 1 point = 1 (1 won)
“ Life Points ”
: You can get the points
When doing something unrelated with purchasing
such as login, writing comments, participating in events and votes and so on
“ Levels of Life Points “
: Your level depends on how many Life Points you have.
The infinite leaderboard
“ Music Charts ”
: It can be a huge motivation
to musicians and their fans to compete with others.
: Normal users listen or download music in the upper ranks of charts
because they think the music is trendy.
: various kinds of charts
Total charts / Charts by genre / A artists chart / An album chart
Customization is Commitment
“ My album”
: You could make your own music list.
: You could also share your music list with others
: It helps people to incite commitment and engagement.
5. Social Engagement Loops
1) Listening to music
2) Searching music and sharing with friends
3) Purchasing a monthly voucher is
less expensive than buying one
4) Reaping benefits like discount coupons and
events like admission tickets
1) Searching and sharing music
2) Sharing with others by posting on SNS
3) Enjoying checking responses of others such as retweets, comments, etc.
4) Raising own awareness, level, and satisfaction
What is Weakness of M.net ?
Gaming the System
Manipulation of music streaming service to be at the top
: Infinite repetition per 1 hour
make a music list and play the player
delete music list
Nowadays the government tries to tighten regulations
Gamification by Design
Zichermann, Gabe 저 | O'ReillyMedia | 2011.10.22