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Integruotas viešųjų erdvių ir susisiekimo
sistemų planavimas

Agnė Selemonaitė




City ID
2011 Spalis
City ID



We combine thinking, ideas, planning and
direction to deliver user centred design
solutions that make cities and places
more welcoming, convenient and easier      Thinking             Ideas
to use.

                                                      Design




                                           Planning            Direction




City ID
2011 Spalis
City ID filosofija



_Tell me and I will forget          _Pasakyk man ir aš pamiršiu
_Show me and I will remember        _Parodyk man ir aš atsiminsiu
_Involve me and I will understand   _Įtrauk mane ir aš suprasiu




City ID
2011 Spalis
City ID darbo procesas




City ID
2011 Spalis
City ID darbo procesas




City ID
2011 Spalis
City ID darbo procesas




Public            Public      Interviews and
consultation      Walkabout   surveys with
in community      session     public
centre




City ID
2011 Spalis
_VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA
 _PROCESAS
 _PRAKTIKA




City ID
2011 Spalis
_VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA
 _PROCESAS
 _PRAKTIKA




City ID
2011 Spalis
les
  Viešosios erdvės komponentai


principles
    _architektūra
eeds a robust and confident
       _viešasis menas
rategy which reflects the innovation
craftsmanship which has defined
       _mažoji architektūra
 following design principles provide                                                                                            8
ith a way of doing things which will
       _kraštovaizdis
 development of a walkable city.                            10                                       1

       _apželdinimo elementai
must pursue a coordinated approach                                      9                                                   3
 of the public realm
       _apšvietimas                                                                                                 2
must tackle challenges
ies    _veikla                                                                          6

       _transporto infrastruktūra
must communicate with                                                                                                 4
e tone of voice
       _lauko reklama                                                                                    11
must seek to improve the quality
       _ir kita...
d streetscape elements
                                                                                                    7
must seek to introduce more                                                                                   5
 ‘place-making’ elements




    Foreground
      City ID                               Components of a walkable city
       2011 Spalis
    Birmingham needs to introduce more      This design concept acknowledges that   01. Landmarks
    foreground elements such as iconic      there are multiple components within    02. Architecture and building facades
    architecture or public art to provide   a streetscape environment which aid     03. Character elements including
Susisiekimo komponentai



_keliai
_šaligatviai
_takai
_aikštės
_skverai
_pakrantės
_gatvės
_tiltai
_ir kita...

                     Midland Metro


                        Towards
                     Wolverhampton




City ID
2011 Spalis
Sistemos komponentai

                             A student
                                              A tourist
                       A resident
                                                  A shopper
                                                                      Activity
                                                                      Encouraging activity
                                                          A cyclist
                                A family                              and exploration through
                                         A business
                                         visitor
                                                                      interpretation and events


                                                                      Information
                                                                      Revealing the city through
                                                                      Multi-channel wayfinding
                                                                      and information products


                                                                      Public realm
                                                                      Improving the quality
                                                                      and experience of
                                                                      streets and spaces


                                                                      Movement
                                                                      Improving the legibility
                                                                      and connectivity of multi-modal
                                                                      movement networks



City ID
2011 Spalis
Access and
                                         movement




                                         Rebalance
                     Understanding                           Experience
                      and usability                        and authenticity


                                         Reanimate
                                         canvas for
                                          public life

                                Reveal                  Refashion

                   City                                                 Streets,
               information                                           spaces and
                  system                                              riverscape
                                         Identity and
                                           legibility




City ID
October 2011
2011 Spalis
Miesto vystymosi kryptys




City ID
2011 Spalis
Ekonominės permainos




City ID
2011 Spalis
Vartotojų poreikiai


               Tell me       Which is the         Show me              What are the      Involve me         Let us explore…
                             quickest way?                             choices?




Audience       Business                           Daytripper/                            Weekend visitor/
               toursim                            Weekend visitor                        resident


Dependencies



               Information                                                                                                    Spatial
                                                                                                                              structure


Experience     Managed                            Guided                                 Unmanaged

Qualities      Exclusive       Active             Partially revealed     Story telling   Passive              Implicit
               Direct          Explicit           Tailored               Multi-track     Open                 Multi-message
               Closed          Itinerary driven   Options                Choice          Wide angle           Subliminal
               Fast track      Channelled         Audience specific      Personalized    Intuitive            Serial reveal


City ID
2011 Spalis
Žmogiškasis mastelis



_vartotojų įspūdis
_pėstieji
_dviratininkai
_vietos kokybė
_ekonominė ir kultūrinė įvairovė
_susisiekimas / pasiekiamumas
_identitetas
_inovacijos ir kūrybiškumas




City ID
2011 Spalis
Įskaitomas miestas


                        Main pedestrian route                                 Broadmead




              Clifton                       West End             The centre


                                                                              Old City


                                                       Harbourside                        Temple




                  Floating Harbour

                                 Avon Cut

City ID
2011 Spalis
Įskaitomas miestas




City ID
2011 Spalis
Įskaitomas miestas




City ID
2011 Spalis
Trafalgar Square
         National Gallery

                            Charing Cross
                                   Strand




1




2




3




4




5




6
               RIVER
              THAMES
          A        B         C        D   E


    E5        E4       E2        B2
              C6       D2        C4
    E5        B4       D1
    E4        C1       E5        C2
    D4        A5       B4
              A2       C2        D4
    E4        E1       E4
              E1       C1
    E4        E5       C1
    D4        E5       D2
    B1        E1       A5
              E1       D5        D1
    B2        A2       B1        E2
Įskaitomas miestas   Products and services




                      Outputs and schemes             Standards and tools
                      Application specific



                                                      Graphic elements

                                                C
                                              AB bc
                                                a
                                                      Illustration




                                                      Content




                                                      Cartography




                      Data and resources              Data Engine
                      System generic




City ID
2011 Spalis
Pėsčiųjų miestas   !"#               !"#$"%&%!

                         '%()*+"*+*%&,!
                         &*-,.$!/%).$.$0%&,



                   $"#                 1)%!




                   %"#




                   &"#                           !




                   '"#


                         &*-,.$!2-+.)#$,-!

City ID
2011 Spalis
Pėsčiųjų miestas

    New Street before   New Street after




City ID
2011 Spalis
Nauda




City ID
2011 Spalis
Aplinkai
Gyvenimo kokybei
Socialin
Sveikatai
Ekonomin




                   _Sumažėję transporto srautai ir kamščiai

                   _Švaresnis oras mieste




City ID
2011 Spalis
Aplinkai
Gyvenimo kokybei
Socialin
Sveikatai
Ekonomin




              _Tik 3% korespondentų teigė, jog vaikščiojimas pėsčiomis
               sukelia stresą, palyginus su 40% vairuojančių.

              _Pagerina miesto gyvybingumo faktorius dėl socialinės
               interakcijos ir sveikesnio gyvenimo būdo




City ID
2011 Spalis
Aplinkai
Gyvenimo kokybei
Socialin
Sveikatai
Ekonomikai




                   _Paprasta sustoti ir pasilabinti

                   _Vidutiniskai 3 draugais daugiau ir dvigubai
                    daugiau pažįstamų




City ID
2011 Spalis
Aplinkai
Gyvenimo kokybei
Socialin
Sveikatai
Ekonomin




                   _Mažina kraujospūdį, cholesterolio kiekį, kūno masę
                    bei širdies ligų tikimybę

                   _Stiprina kaulus bei geriną smegenų veiklą




City ID
2011 Spalis
Aplinkai
Gyvenimo kokybei
Socialin
Sveikatai
Ekonomin

                   _Pagrindinėse pėsčiųjų gatvėse nekilnojamo turto
                    vertė ir nuomos kainos pakyla apie 5%

                   _Geriausi pardavimai Oxford ir Regent gatvėse
                    ‘uždarų gatvių’ dienomis

                   _Pėsčiųjų infratsruktūros gerinimai - naudos ir išlaidų
                    santykis 20:1, kai traukinių ir kelių gerinimo projektų 3:1

                   _Savaitinės išlaidos pirkiniams pagal susisiekimo būdą:
                    Automobiliu £64, Autobusu £63, Dviračiu £56, Pėsčiomis £91


City ID
2011 Spalis
_VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA
_PROCESAS
_PRAKTIKA
Proceso principai
Highbury  Initiative

Holistinis požiūris
                                     strategija  (BUDS)




                                      Miesto  centro  studija




               Papildomi  
                                              Vizija             Susisiekimo     Prekybos  
               planavimo  
                                                                 vizija          strategija
               dokumentai    strategija



                                             Investicijos




City ID
2011 Spalis
SUTTON COLDFIELD




                                                                                                        KINGSTANDING




                                                                                     PERRY BARR
                                                                                                                     ERDINGTON




                                                                                                                                                        HS2
                                                             HANDSWORTH
                                                                                       LOZELLS,
                                                                                       NEWTOWN
                                                                                       & ASTON




                                                                                   BIG CITY PLAN                                       EASTERN GROWTH
                                                           ICKNIELD                                         BORDESLEY
                                                                                                                                 HS2                          NEC
                                                             PORT                                             PARK                         AREA               BHX


                                                              EDGBASTON

                                                 HARBORNE                                         BALSALL
                                                                                                   HEATH


                                                                                                        SPARKHILL    ACOCKS
                                                                                                                     GREEN
                                                       SELLY OAK                             MOSELEY




                                                                                        KINGS HEATH
                                                              BOURNVILLE




                                                    NORTHFIELD




                                                       KINGS NORTON




                                           LONGBRIDGE




© Crown Copyright. All rights reserved. Birmingham City Council 100021326, 2010.
CITY CENTRE MASTERPLAN
                 Sept 2010
23
                                                                               Walsall




                       Wolverhampton                                                     Newtown




                                                                                                                             Eastside
                               Jewellery Quarter

                                                                  St. Paul’s




                                                                                                                                                                 d
                                                                                                                       Aston University




                                                                                                                                                              oo
                                                                           Snow Hill




                                                                                                                                                             W
                                                                                                                                                             y
                                                                                                                                                ay


                                                                                                                                                          sle
                                                                                                                       Moor Street & HS2




                                                                                                                                               dw



                                                                                                                                                         m
                                                                       Colmore Row                                     Stations




                                                                                                                                           ea
                                                                                                   Bull St.




                                                                                                                                                      el
                                                                                                                                                     Ch
                                                                                                                                           M
                                                                                                    Corporation St.                                                  Birmingham
                                                                                                                                                                     International
                                                                                                          New Street                           Sheldon               Airport, HS2
                                                                                                                                                                     Interchange & Train
                               Ladywood                                                                                                                              Station

 sit
entre.
                                                                                    Centenary Square

more
                                                  Broad Street

le
e.                                                                                            Five Ways
 o
 he
                                                     Edgbaston
e
                                                                                        Birmingham University
                                             Bearwood
                                             interchange                                    University Hospital

he
ur

                                             Quinton                                              Longbridge


 on      City ID
         2011 Spalis
                       © Crown Copyright. All rights reserved. Birmingham City Council 100021326, 2010.
20 years ago                                At present                                 In 20 years
              ‘The concrete collar’ - Inner Ring Road     The city core has started to grow east     The city core expanding north and south
              restricting linkages between open spaces.   and west breaking through the Inner Ring   by breaking through the former Inner
              The canal is hidden and underused.          Road. The main pedestrian spine has been   Ring Road and A38 with expansion of the
                                                          established between key spaces. Part of    open space network. Further sections of
                                                          the canal has been exposed to public       the canal and River Rea will be exposed to
                                                          realm improvements.                        public use.




                                                                                    A38




                                                                                                                                A38
                                         A38




                                                                            A38




                                                                                                                        A38
                                A38




City ID
2011 Spalis
4

                                  14
             3
                                            15



                                                 16
                     2

                 5                     13
        6

7                    1
                             10


             8                    11                  12
                         9                                 17




            19
                                                      18
Tvarios Bendruomenės
                                                                    Strategija
Holistinis požiūris
                               Bath miesto pasaulio paveldo         Savivaldybės vizija ir prioritetai
                               teritorijos valdymo planas




                                                                    Bath ir platesnio regiono
                                                                    Verslo planas ir erdvinės raidos
                                                                    gairės




                                                                              Verslo plano
                                                                             įgyvendinimas



              Viešųjų erdvių        Kultūrinė studija         Prekybos strategija        Verslo plėtros    Destination   Strateginis būsto
              ir susisiekimo                                                             ir darbingumo     Management    rinkos
              strategija                                                                 studija           Plan          įvertinimas




                                                                   Pagrindinė strategija
                                                                   Atnaujinimo įgyvendinimo planas
                                                                   Vietos marketingo strategija




                                                          Plėtra ir atnaujinimas
                                                          Investicijos
                                                          Įvairiapusiškos, išskirtinės ir tvarios vietos
                                                          Padidėjęs gerbūvis


City ID
2011 Spalis
Visos priemonės                         Pėstieji
                                         Walk


                      Traukiniai
                           Train                             Dviračiai
                                                             Cycle


                                        Transport
                                       Transporto
                                         modes
                                         metodai

                    Bus
              Autobusai                                              Tramvajus
                                                                     Subway




                                     Communication
                                      Komunikacijos
                Skaitmena
                     Digital            channels
                                         kanalai                  Žmonės
                                                                  People




                                   Spauda
                                    Print          Vieša erdvė
                                                    On street

City ID
2011 Spalis
Visi kelionės etapai




   Europe     Europe     Europe        Europe        Europe        Europe
   UK         UK         UK            UK            UK            UK
              Sheffield   Sheffield      Sheffield      Sheffield      Sheffield
                         City Centre   City Centre   City Centre   City Centre
                                       Area          University    University
                                                     Campus        Campus
                                                     Space         Space
                                                                   Building




City ID
2011 Spalis
Atskleidžiantis vietos būdą ir identitetą
Visa apimantis
                                      Daug                                                                                        Laiko
                                      laiko                                                                                   neturintis
                                    turintis




              Kas jie?               Gyventojai             Savaitaglio svečiai     Šeimos vizitai           Dienos svečiai           Verslo svečiai


              Ką jie nori veikti?    Pastovūs               Atrasti                 Atsipalaiduoti ir        Apsipirkti               Atsirasti susitikime
                                     apsilankymai –         istorines vietas,       mėgautis miestu.                                  laiku.
                                     norėtų sužinoti        atsipalaiduoti
                                     daugiau.

              Ko jiems reikia?       Transporto             Maršruto                Veiklos idėjų            Parduotuvių gido.        Suprantamo,
                                     informacijos -         informacijos, idėjų     visoms amžių             Lengvos ir greitos       greito ir efektyvaus
                                     esamu laiku.           Miesto ypatybių         grupėms.                 kelionės į/iš miesto     transporto
                                     Kas vyksta:            apžvalgos.              Geriausių vietų          centro.                  ‘Protinio’
                                     renginiai,                                     pertraukai.                                       žemėlapio ir
                                     naujienos.             Vietų                                                                     paprastų kelių.
                                                            atsipalaiduoti.         Be stresinių
                                                                                    kelionių į/iš miesto                              Internetinės
                                                                                    centro.                                           informacijos.

              Tikslai/nauda          Pagerinti              Užtikrinti paprastą     Užtikrinti               Praplėsti įprastinį      Padėti priimti
                                     kasdieninę patirtį,    ir lengvą orientaciją   apsilankymą ‘be          miesto suvokimą.         geriausius
                                     pratčsti veiklą        mieste.                 streso’ bei žmogui       Kombinuojant             sprendimus.
                                     mieste, padrąsinti     Sukurti patrauklų       draugiško miesto         informaciją              Sukurti gerą
                                     vaikščioti ir mažiau   pirmą įspūdį.           patirtį.                 paraginti ilgesnius      įspūdį, paskatinti
                                     naudoti automobilį.                            Paskatinti ilgesnius     vizitus mieste.          ilgesnius vizitus bei
                                                                                    vizitus ir pakartotinį                            apsilankymus su
                                                                                    apsilankymą.                                      kolegomis ar šeima.

City ID
2011 Spalis
Pagrindiniai proceso elementai




City ID
2011 Spalis
Parengiamasis etapas                                                                                                        Įgalintis etapas                                            Įgyvendinimas


 1 stadija                      2 stadija                 3 stadija                                                           4 stadija                     5 stadija                    6 stadija                     7 stadija
 Vizija                         Projektų ir galimybių     Strategija ir projektavimo struktūra                                Dizaino resursai ir           Projektavimo gairės /        Projektų modeliavimas         Projektų valdymas ir
                                vystymas bei apžvalga                                                                         priemonės (produktai          planai                       ir įgyvendinimas              priežiūra
                                                                                                                              ir paslaugos)
                                                                                Destination marketing
                                                                              & management framework




                                                                                         City
                                                                                        image


                                                                                          Place
                                                                                        making
                                                                                        strategy
                                                                             City                    City
                                                                           legibility              identity
                                                             Access,
                                                                                                              Urban design
                                                           movement
                                                                                                              framework &
                                                          & wayfinding
                                                                                                              public realm
                                                           framework




 Conceptual framework           Business plan &           Access, movement &                                                 Visual identity–cartography,   Information & cartographic   Indicative access, movement   Project management
                                funding strategy          wayfinding framework                                               mapping & illustration         resources                    & wayfinding projects


 Conceptual development         Communications strategy   Destination marketing &                                            Visual identity–               Graphic identity manual      Indicative communication      Design management
                                                          management framework                                               2D graphic design                                           (channels) projects


 Research & benchmarking        Procurement strategy      Urban design & public realm                                        Visual identity–               Streetscape manual           Indicative streetscape        Maintenance management
                                                          framework                                                          3D product design                                           projects


 Projects framework (initial)                             Projects framework (full)                                                                                                      Projects framework
                                                                                                                                                                                         (priorities)

City ID
2011 Spalis
 Išeiga                         Išeiga                    Išeiga                                                             Išeiga                         Išeiga                       Išeiga                        Išeiga
legibility             identity
                                                                                Access,
                                                                                Access,                                        Urban design
              Parengiamasis etapas                                            movement                                        Urban design    Įgalintis e
                                                                             movement                                          framework &
                                                                            & wayfinding                                      framework &
                                                                            & framework
                                                                              wayfinding                                       public realm
                                                                                                                              public realm
                                                                             framework

              1 stadija                       2 stadija                     3 stadija                                                          4 stad
              Vizija                          Projektų ir galimybių         Strategija ir projektavimo struktūra                               Dizaino r
                                              vystymas bei apžvalga                                                                            priemon
                                                                                                                                               ir paslau
              Conceptual framework             Business plan &              Access, movement & Destination marketing                           Visual iden
              Conceptual framework            Business plan &
                                               funding strategy             Access, movement & management framework
                                                                                             &
                                                                            wayfinding framework                                              Visual iden
                                                                                                                                               mapping &
                                              funding strategy              wayfinding framework                                              mapping &

              Conceptual development          Communications strategy       Destination marketing &                                            Visual iden
              Conceptual development          Communications strategy       Destination marketing &
                                                                            management framework                                              Visual iden
                                                                                                                                               2D graphi
                                                                            management framework           City                               2D graphic
                                                                                                          image
               Research & benchmarking         Procurement strategy          Urban design & public realm                                       Visual iden
              Research & benchmarking         Procurement strategy          Urban design & public realm
                                                                             framework                                                        Visual iden
                                                                                                                                               3D produc
                                                                            framework                     Place                               3D produc
                                                                                                        making
                                                                                                        strategy
               Projects framework (initial)                                  Projects framework (full)
                                                                                              City                   City
              Projects framework (initial)                                  Projects framework (full)
                                                                                            legibility             identity
                                                                                 Access,
                                                                                                                              Urban design
                                                                               movement
                                                                                                                              framework &
                                                                             & wayfinding
                                                                                                                              public realm
           Išeiga                              Išeiga                          framework
                                                                             Išeiga                                                            Išeiga
          Išeiga                              Išeiga                        Išeiga                                                            Išeiga


           1. Conceptual framework             1. Business plan & funding    Place making strategy                                             1. Map suit
          1. Conceptual framework
           2. Spirit book                     1. Business plan & funding
                                                  strategy                  Place making strategy &
                                                                             1. Access, movement                                              1. Map suite
                                                                                                                                               2. 2D/3D il
          2. Spirit book
           3. Initial projects framework         strategy
                                               2. Communications strategy   1. Access, movement &
                                                                                wayfinding framework                                          2. 2D/3D ill
                                                                                                                                               3. Typogra
          3. Initial projects framework       2. Communications strategy
                                                  _publications                wayfinding framework &
                                                                             2. Destination marketing                                         3. Typograp
                                                                                                                                               4. Colour p
                                                 _publications
                                                  _presentations            2. Destination marketing &
                                                                                management framework                                          4. Colour pa
                                                                                                                                               5. Informat
              Conceptual framework            Business plan &               Access, movement &                                                Visual iden
                                                 _presentations
                                                  _exhibitions                 management framework
                                                                             3. Urban design & public                                         5. Informati
                                                                                                                                               6. Product
                                              funding strategy              wayfinding framework                                              mapping &
                                                 _exhibitions strategy
                                               3. Procurement               3. Urban design & public
                                                                                realm framework                                               6. Product d
                                                                                                                                                  range (d
                                              3. Procurement strategy
                                                  _project briefs              realm framework
                                                                             4. Projects framework                                               range (dr
                                                                                                                                                  specifica
              Conceptual development             _project briefs
                                              Communications strategy       4. Projects framework &
                                                                            Destination marketing
                                                                                (reviewed annually)                                              specifica
                                                                                                                                              Visual iden
                                                                               (reviewed annually)
                                                                            management framework                                              2D graphic
City ID
2011 Spalis

              Research & benchmarking         Procurement strategy          Urban design & public realm                                       Visual iden
identity
                                      Įgalintis etapas                                              Įgyvendinimas
                       Urban design
                       framework &
                       public realm
                                       4 stadija                      5 stadija                     6 stadija                      7
mo struktūra                           Dizaino resursai ir
                                      Visual identity–cartography,     Projektavimo gairės /
                                                                      Information & cartographic     Projektų modeliavimas
                                                                                                    Indicative access, movement    P
                                                                                                                                   Pr
                                       priemonės (produktai
                                      mapping & illustration           planai
                                                                      resources                      ir įgyvendinimas
                                                                                                    & wayfinding projects          p
                                       ir paslaugos)
 ation marketing
gement framework                      Visual identity–                Graphic identity manual       Indicative communication       D
                                      Visual identity–cartography,
                                      2D graphic design               Information & cartographic    (channels)access, movement
                                                                                                    Indicative projects            P
                                      mapping & illustration          resources                     & wayfinding projects

                                      Visual identity–                Streetscape manual            Indicative streetscape         M
   City                               Visual identity–
                                      3D product design               Graphic identity manual       projects communication
                                                                                                    Indicative                     D
  image                               2D graphic design                                             (channels) projects

                                                                                                    Projects framework
m Place                               Visual identity–                Streetscape manual            Indicative streetscape         M
 making                                                                                             (priorities)
                                      3D product design                                             projects
 strategy
              City
            identity
                                                                                                     Projects framework
                                      Išeiga                          Išeiga                        Išeiga
                                                                                                     (priorities)                  Iše
                       Urban design
                       framework &
                       public realm
                                      1. Map suite                    1. Information databases      1. Individual projects         1.
                                      2. 2D/3D illustrations
                                      Išeiga                          2. Visual identity manual
                                                                      Išeiga                           delivery
                                                                                                    Išeiga                         Iše
                                      3. Typography                   3. Streetscape manual         2. Projects framework          2.
                                      4. Colour palette                                                (priority project
                                      5. Information icons                                             addendum)
                                      1. Map suite                    1. Information databases      1. Individual projects         1.
                                      6. Product design                                                                            3.
                                      2. 2D/3D illustrations          2. Visual identity manual        delivery
                                         range (drawings &
                                      3. Typography
                                       Visual identity–cartography,   3. Streetscape manual
                                                                       Information & cartographic   2. Projects framework
                                                                                                     Indicative access, movement   2.
                                                                                                                                   P
                                         specifications)
                                      4. Colour palette
                                       mapping & illustration         resources                      & (priority project
                                                                                                        wayfinding projects
     City ID
     2011 Spalis                      5. Information icons                                              addendum)
                                      6. Product design                                                                            3.
                                       Visual identity–               Graphic identity manual       Indicative communication       D
Įgyvendinimas


5 stadija                     6 stadija                      7 stadija
Projektavimo gairės /         Projektų modeliavimas          Projektų valdymas ir
planai                        ir įgyvendinimas               priežiūra

 Information & cartographic    Indicative access, movement    Project management
Information & cartographic
 resources                    Indicative access, movement
                               & wayfinding projects         Project management
resources                     & wayfinding projects

Graphic identity manual        Indicative communication      Design management
Graphic identity manual       Indicative communication
                               (channels) projects           Design management
                              (channels) projects

 Streetscape manual            Indicative streetscape        Maintenance management
Streetscape manual            Indicative streetscape
                               projects                      Maintenance management
                              projects

                               Projects framework
                              Projects framework
                               (priorities)
                              (priorities)



 Išeiga                        Išeiga                         Išeiga
Išeiga                        Išeiga                         Išeiga


 1. Information databases      1. Individual projects         1. Project management
1. Information databases
 2. Visual identity manual    1. Individual projects
                                  delivery                   1. Project management
                                                                  protocols & tools
2. Visual identity manual
 3. Streetscape manual           delivery framework
                               2. Projects                      protocols & tools
                                                              2. Maintenance
3. Streetscape manual
Information & cartographic    2. Projects access, movement
                              Indicative framework
                                  (priority project          2. Maintenance protocols &
                                                                  specifications
                                                             Project management
resources                        (priority project
                                  addendum)
                              & wayfinding projects              specifications protocols &
                                                                  management system
                                 addendum)                    3. management system
                                                                 Design management
                                                             3. Design management
                                                                  protocols & tools
Graphic identity manual       Indicative communication       Design management
                                                                 protocols & tools
City ID
2011 Spalis                   (channels) projects
Proceso dalyviai ir finansavimas




City ID
2011 Spalis
Parengiamasis etapas

                                                                                                       GYVENDINIMAS




                                                          GALINANTIS ETAPAS




            PARENGIAMASIS ETAPAS

                                                                                      _Verslo  Atnaujinimo  Asociacijos  (BID)
_  
 Miesto  savivalda
   
                                                                                      _Kitos  Verslo  Asociacijos
_Viešojo  transporto  operatoriai          _Viešojo  transporto  operatoriai

_Verslo  Atnaujinimo  Asociacijos  (BID)   _Verslo  Atnaujinimo  Asociacijos  (BID)
                                             
_Kitos  Verslo  Asociacijos                _Kitos  Verslo  Asociacijos

_Politinis  palaikymas                     _Politinis  palaikymas




City ID
2011 Spalis
Įgalinantis etapas

                                                                                                       GYVENDINIMAS




                                                          GALINANTIS ETAPAS




            PARENGIAMASIS ETAPAS

                                                                                      _Verslo  Atnaujinimo  Asociacijos  (BID)
_  
 Miesto  savivalda
   
                                                                                      _Kitos  Verslo  Asociacijos
_Viešojo  transporto  operatoriai          _Viešojo  transporto  operatoriai

_Verslo  Atnaujinimo  Asociacijos  (BID)   _Verslo  Atnaujinimo  Asociacijos  (BID)
                                             
_Kitos  Verslo  Asociacijos                _Kitos  Verslo  Asociacijos

_Politinis  palaikymas                     _Politinis  palaikymas




City ID
2011 Spalis
Įgyvendinimas

                                                                                                       GYVENDINIMAS




                                                          GALINANTIS ETAPAS




            PARENGIAMASIS ETAPAS

                                                                                      _Verslo  Atnaujinimo  Asociacijos  (BID)
_  
 Miesto  savivalda
   
                                                                                      _Kitos  Verslo  Asociacijos
_Viešojo  transporto  operatoriai          _Viešojo  transporto  operatoriai

_Verslo  Atnaujinimo  Asociacijos  (BID)   _Verslo  Atnaujinimo  Asociacijos  (BID)
                                             
_Kitos  Verslo  Asociacijos                _Kitos  Verslo  Asociacijos

_Politinis  palaikymas                     _Politinis  palaikymas




City ID
2011 Spalis
_VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA
 _PROCESAS
 _PRAKTIKA




City ID
2011 Spalis
Bristolis




City ID
2011 Spalis
Sequence of spaces




City ID
2011 Spalis
Sequence of spaces




                                   Broadmead

                  Lewins Mead




    Harbourside                        TempleQuay




                         St. Mary le Port



City ID
2011 Spalis
Birmingemas




City ID
2011 Spalis
City ID
2011 Spalis
Šefildas




City ID
2011 Spalis
City ID
2011 Spalis
City ID
2011 Spalis
City ID
2011 Spalis
City ID
2011 Spalis
Thank you        City ID




City ID
+44 (0)117 917
7000
Bath




City ID
2011 Spalis
of     importance of securing and improving access                   spaces with one type of natural stone paving.
       for people whose mobility is impaired.                                                                            comb
                                                                     3. Revealing the city through a new                 publi
       2. Refashioning Bath’s streets, spaces                        wayfinding and city information system               years
       and riverscape                                                This layer recognises the important role            urban
ns     This layer addresses the network of streets                   information plays in ensuring the city is easy      succ
ent,   and spaces within the city centre, and the                    to access and enjoyable to live, work and           healt
ed     connections to the riverside environment,                     relax in. It will ensure an information interface   busin
       parks and open spaces. It seeks to overcome                   is developed for Bath that makes day-to-day
       the challenge of decline and decay within                     journeys to and around the city easier and
s      the public realm over recent decades and to                   more efficient, whilst also attracting more
       establish a lattice of beautiful and successful               visitors to spend time in the city’s spaces
       destination spaces across an expanded city                    and destinations.
                                                                                      A student


                                                                        A resident          A tourist

                                                                                                        A shopper
                                                                               A family
t/
             4. Reanimate                    Activities, animation
                                             and events
                                                                                     A business
                                                                                     visitor




              3. Reveal                      Wayfinding and
                                             city information




/            2. Refashion                    Streets, spaces
                                             and riverscape




/            1. Rebalance                    Access and
                                             movement




                                                                     CREATING THE CANVAS FOR PUBLIC LIFE IN BATH
Batheaston
               Lansdown                                                    Bathford
                                                                                M4



                                                          East of Bath
Bristol
Keynsham
M5


   Newbridge
                                                 Walcot




                                   City Centre
                    4

                                                          Bathwick



                   Oldfield Park
                      Station

                                                                         University




                                         10
Pabaigai...




    _Holistinis požiūris bei planavimas
    _Tikslingas partneriu pasirinkimas ir įtraukimas
    _Vartotoju potyris




City ID
2011 Spalis
Literatūra
  Appleyard, D., 1981, Livable Streets, University of California Press

  Bath & North East Somerset Council and City ID, 2010, Creating canvas for the public life in Bath: Public realm and movement strategy for Bath
  city centre, Bath

  Birmingham City Council, 2010, Big City Plan: City Centre Masterplan, Birmingham

  Bristol City Council and City ID, 1999, Legible Bristol, Bristol

  Buchanan, C., 2007, Legible London Initial Business Case, London

  CABE Space, 2007,Paved with gold: The real value of good street design, CABE

  Gehl, J., 2010, Cities for People, Island Press, Washington

  Hart, J., 2007, Driven to Excess: Impacts of motor vehicle traffic on residential quality of life of Bristol, UK , Masters Dissertation at UWE, Bristol

  Heuman, D., Buchanan, P., Wedderburn, M., Sheldon, R., Buchanan, C. and Accent MR, 2005, Valuing Walking: Evaluating Improvements to the
  Public Realm, available online: http://www.scribd.com/doc/25467201/Valuing-the-Walking-Experience

  New West End Company, 2009, Over 1.5million shoppers celebrate a traffic-free day in London s West End, press release at
  www.newwestend.com

  Sustrans 2006, Economic appraisal of local walking and cycling routes, London

  Department of Health, 2004, At least five a week: evidence on the impact of physical activity and its relationship to health. A report by the Chief
  Medical Officer, London

  Transport for London, 2007, Yellow Book: A Prototype wayfinding system of London, London

  Transport for London, 2007, Business Case for Walkable London, London, UK

  Walk to School / Living Streets 2008, Backseat Children: how our car dependent culture compromises safety on our streets

City ID
2011 Spalis
AČIŪ




City ID
2011 Spalis

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Integruotas viešųjų erdvių ir susisiekimo planavimas

  • 1. Integruotas viešųjų erdvių ir susisiekimo sistemų planavimas Agnė Selemonaitė City ID 2011 Spalis
  • 2. City ID We combine thinking, ideas, planning and direction to deliver user centred design solutions that make cities and places more welcoming, convenient and easier Thinking Ideas to use. Design Planning Direction City ID 2011 Spalis
  • 3. City ID filosofija _Tell me and I will forget _Pasakyk man ir aš pamiršiu _Show me and I will remember _Parodyk man ir aš atsiminsiu _Involve me and I will understand _Įtrauk mane ir aš suprasiu City ID 2011 Spalis
  • 4. City ID darbo procesas City ID 2011 Spalis
  • 5. City ID darbo procesas City ID 2011 Spalis
  • 6. City ID darbo procesas Public Public Interviews and consultation Walkabout surveys with in community session public centre City ID 2011 Spalis
  • 7. _VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA _PROCESAS _PRAKTIKA City ID 2011 Spalis
  • 8. _VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA _PROCESAS _PRAKTIKA City ID 2011 Spalis
  • 9. les Viešosios erdvės komponentai principles _architektūra eeds a robust and confident _viešasis menas rategy which reflects the innovation craftsmanship which has defined _mažoji architektūra following design principles provide 8 ith a way of doing things which will _kraštovaizdis development of a walkable city. 10 1 _apželdinimo elementai must pursue a coordinated approach 9 3 of the public realm _apšvietimas 2 must tackle challenges ies _veikla 6 _transporto infrastruktūra must communicate with 4 e tone of voice _lauko reklama 11 must seek to improve the quality _ir kita... d streetscape elements 7 must seek to introduce more 5 ‘place-making’ elements Foreground City ID Components of a walkable city 2011 Spalis Birmingham needs to introduce more This design concept acknowledges that 01. Landmarks foreground elements such as iconic there are multiple components within 02. Architecture and building facades architecture or public art to provide a streetscape environment which aid 03. Character elements including
  • 11. Sistemos komponentai A student A tourist A resident A shopper Activity Encouraging activity A cyclist A family and exploration through A business visitor interpretation and events Information Revealing the city through Multi-channel wayfinding and information products Public realm Improving the quality and experience of streets and spaces Movement Improving the legibility and connectivity of multi-modal movement networks City ID 2011 Spalis
  • 12. Access and movement Rebalance Understanding Experience and usability and authenticity Reanimate canvas for public life Reveal Refashion City Streets, information spaces and system riverscape Identity and legibility City ID October 2011 2011 Spalis
  • 15. Vartotojų poreikiai Tell me Which is the Show me What are the Involve me Let us explore… quickest way? choices? Audience Business Daytripper/ Weekend visitor/ toursim Weekend visitor resident Dependencies Information Spatial structure Experience Managed Guided Unmanaged Qualities Exclusive Active Partially revealed Story telling Passive Implicit Direct Explicit Tailored Multi-track Open Multi-message Closed Itinerary driven Options Choice Wide angle Subliminal Fast track Channelled Audience specific Personalized Intuitive Serial reveal City ID 2011 Spalis
  • 16. Žmogiškasis mastelis _vartotojų įspūdis _pėstieji _dviratininkai _vietos kokybė _ekonominė ir kultūrinė įvairovė _susisiekimas / pasiekiamumas _identitetas _inovacijos ir kūrybiškumas City ID 2011 Spalis
  • 17. Įskaitomas miestas Main pedestrian route Broadmead Clifton West End The centre Old City Harbourside Temple Floating Harbour Avon Cut City ID 2011 Spalis
  • 20. Trafalgar Square National Gallery Charing Cross Strand 1 2 3 4 5 6 RIVER THAMES A B C D E E5 E4 E2 B2 C6 D2 C4 E5 B4 D1 E4 C1 E5 C2 D4 A5 B4 A2 C2 D4 E4 E1 E4 E1 C1 E4 E5 C1 D4 E5 D2 B1 E1 A5 E1 D5 D1 B2 A2 B1 E2
  • 21. Įskaitomas miestas Products and services Outputs and schemes Standards and tools Application specific Graphic elements C AB bc a Illustration Content Cartography Data and resources Data Engine System generic City ID 2011 Spalis
  • 22. Pėsčiųjų miestas !"# !"#$"%&%! '%()*+"*+*%&,! &*-,.$!/%).$.$0%&, $"# 1)%! %"# &"# ! '"# &*-,.$!2-+.)#$,-! City ID 2011 Spalis
  • 23. Pėsčiųjų miestas New Street before New Street after City ID 2011 Spalis
  • 24.
  • 26. Aplinkai Gyvenimo kokybei Socialin Sveikatai Ekonomin _Sumažėję transporto srautai ir kamščiai _Švaresnis oras mieste City ID 2011 Spalis
  • 27. Aplinkai Gyvenimo kokybei Socialin Sveikatai Ekonomin _Tik 3% korespondentų teigė, jog vaikščiojimas pėsčiomis sukelia stresą, palyginus su 40% vairuojančių. _Pagerina miesto gyvybingumo faktorius dėl socialinės interakcijos ir sveikesnio gyvenimo būdo City ID 2011 Spalis
  • 28. Aplinkai Gyvenimo kokybei Socialin Sveikatai Ekonomikai _Paprasta sustoti ir pasilabinti _Vidutiniskai 3 draugais daugiau ir dvigubai daugiau pažįstamų City ID 2011 Spalis
  • 29. Aplinkai Gyvenimo kokybei Socialin Sveikatai Ekonomin _Mažina kraujospūdį, cholesterolio kiekį, kūno masę bei širdies ligų tikimybę _Stiprina kaulus bei geriną smegenų veiklą City ID 2011 Spalis
  • 30. Aplinkai Gyvenimo kokybei Socialin Sveikatai Ekonomin _Pagrindinėse pėsčiųjų gatvėse nekilnojamo turto vertė ir nuomos kainos pakyla apie 5% _Geriausi pardavimai Oxford ir Regent gatvėse ‘uždarų gatvių’ dienomis _Pėsčiųjų infratsruktūros gerinimai - naudos ir išlaidų santykis 20:1, kai traukinių ir kelių gerinimo projektų 3:1 _Savaitinės išlaidos pirkiniams pagal susisiekimo būdą: Automobiliu £64, Autobusu £63, Dviračiu £56, Pėsčiomis £91 City ID 2011 Spalis
  • 31. _VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA _PROCESAS _PRAKTIKA
  • 33. Highbury  Initiative Holistinis požiūris strategija  (BUDS) Miesto  centro  studija Papildomi   Vizija   Susisiekimo   Prekybos   planavimo   vizija strategija dokumentai strategija Investicijos City ID 2011 Spalis
  • 34. SUTTON COLDFIELD KINGSTANDING PERRY BARR ERDINGTON HS2 HANDSWORTH LOZELLS, NEWTOWN & ASTON BIG CITY PLAN EASTERN GROWTH ICKNIELD BORDESLEY HS2 NEC PORT PARK AREA BHX EDGBASTON HARBORNE BALSALL HEATH SPARKHILL ACOCKS GREEN SELLY OAK MOSELEY KINGS HEATH BOURNVILLE NORTHFIELD KINGS NORTON LONGBRIDGE © Crown Copyright. All rights reserved. Birmingham City Council 100021326, 2010.
  • 36. 23 Walsall Wolverhampton Newtown Eastside Jewellery Quarter St. Paul’s d Aston University oo Snow Hill W y ay sle Moor Street & HS2 dw m Colmore Row Stations ea Bull St. el Ch M Corporation St. Birmingham International New Street Sheldon Airport, HS2 Interchange & Train Ladywood Station sit entre. Centenary Square more Broad Street le e. Five Ways o he Edgbaston e Birmingham University Bearwood interchange University Hospital he ur Quinton Longbridge on City ID 2011 Spalis © Crown Copyright. All rights reserved. Birmingham City Council 100021326, 2010.
  • 37. 20 years ago At present In 20 years ‘The concrete collar’ - Inner Ring Road The city core has started to grow east The city core expanding north and south restricting linkages between open spaces. and west breaking through the Inner Ring by breaking through the former Inner The canal is hidden and underused. Road. The main pedestrian spine has been Ring Road and A38 with expansion of the established between key spaces. Part of open space network. Further sections of the canal has been exposed to public the canal and River Rea will be exposed to realm improvements. public use. A38 A38 A38 A38 A38 A38 City ID 2011 Spalis
  • 38. 4 14 3 15 16 2 5 13 6 7 1 10 8 11 12 9 17 19 18
  • 39. Tvarios Bendruomenės Strategija Holistinis požiūris Bath miesto pasaulio paveldo Savivaldybės vizija ir prioritetai teritorijos valdymo planas Bath ir platesnio regiono Verslo planas ir erdvinės raidos gairės Verslo plano įgyvendinimas Viešųjų erdvių Kultūrinė studija Prekybos strategija Verslo plėtros Destination Strateginis būsto ir susisiekimo ir darbingumo Management rinkos strategija studija Plan įvertinimas Pagrindinė strategija Atnaujinimo įgyvendinimo planas Vietos marketingo strategija Plėtra ir atnaujinimas Investicijos Įvairiapusiškos, išskirtinės ir tvarios vietos Padidėjęs gerbūvis City ID 2011 Spalis
  • 40. Visos priemonės Pėstieji Walk Traukiniai Train Dviračiai Cycle Transport Transporto modes metodai Bus Autobusai Tramvajus Subway Communication Komunikacijos Skaitmena Digital channels kanalai Žmonės People Spauda Print Vieša erdvė On street City ID 2011 Spalis
  • 41. Visi kelionės etapai Europe Europe Europe Europe Europe Europe UK UK UK UK UK UK Sheffield Sheffield Sheffield Sheffield Sheffield City Centre City Centre City Centre City Centre Area University University Campus Campus Space Space Building City ID 2011 Spalis
  • 43. Visa apimantis Daug Laiko laiko neturintis turintis Kas jie? Gyventojai Savaitaglio svečiai Šeimos vizitai Dienos svečiai Verslo svečiai Ką jie nori veikti? Pastovūs Atrasti Atsipalaiduoti ir Apsipirkti Atsirasti susitikime apsilankymai – istorines vietas, mėgautis miestu. laiku. norėtų sužinoti atsipalaiduoti daugiau. Ko jiems reikia? Transporto Maršruto Veiklos idėjų Parduotuvių gido. Suprantamo, informacijos - informacijos, idėjų visoms amžių Lengvos ir greitos greito ir efektyvaus esamu laiku. Miesto ypatybių grupėms. kelionės į/iš miesto transporto Kas vyksta: apžvalgos. Geriausių vietų centro. ‘Protinio’ renginiai, pertraukai. žemėlapio ir naujienos. Vietų paprastų kelių. atsipalaiduoti. Be stresinių kelionių į/iš miesto Internetinės centro. informacijos. Tikslai/nauda Pagerinti Užtikrinti paprastą Užtikrinti Praplėsti įprastinį Padėti priimti kasdieninę patirtį, ir lengvą orientaciją apsilankymą ‘be miesto suvokimą. geriausius pratčsti veiklą mieste. streso’ bei žmogui Kombinuojant sprendimus. mieste, padrąsinti Sukurti patrauklų draugiško miesto informaciją Sukurti gerą vaikščioti ir mažiau pirmą įspūdį. patirtį. paraginti ilgesnius įspūdį, paskatinti naudoti automobilį. Paskatinti ilgesnius vizitus mieste. ilgesnius vizitus bei vizitus ir pakartotinį apsilankymus su apsilankymą. kolegomis ar šeima. City ID 2011 Spalis
  • 45. Parengiamasis etapas Įgalintis etapas Įgyvendinimas 1 stadija 2 stadija 3 stadija 4 stadija 5 stadija 6 stadija 7 stadija Vizija Projektų ir galimybių Strategija ir projektavimo struktūra Dizaino resursai ir Projektavimo gairės / Projektų modeliavimas Projektų valdymas ir vystymas bei apžvalga priemonės (produktai planai ir įgyvendinimas priežiūra ir paslaugos) Destination marketing & management framework City image Place making strategy City City legibility identity Access, Urban design movement framework & & wayfinding public realm framework Conceptual framework Business plan & Access, movement & Visual identity–cartography, Information & cartographic Indicative access, movement Project management funding strategy wayfinding framework mapping & illustration resources & wayfinding projects Conceptual development Communications strategy Destination marketing & Visual identity– Graphic identity manual Indicative communication Design management management framework 2D graphic design (channels) projects Research & benchmarking Procurement strategy Urban design & public realm Visual identity– Streetscape manual Indicative streetscape Maintenance management framework 3D product design projects Projects framework (initial) Projects framework (full) Projects framework (priorities) City ID 2011 Spalis Išeiga Išeiga Išeiga Išeiga Išeiga Išeiga Išeiga
  • 46. legibility identity Access, Access, Urban design Parengiamasis etapas movement Urban design Įgalintis e movement framework & & wayfinding framework & & framework wayfinding public realm public realm framework 1 stadija 2 stadija 3 stadija 4 stad Vizija Projektų ir galimybių Strategija ir projektavimo struktūra Dizaino r vystymas bei apžvalga priemon ir paslau Conceptual framework Business plan & Access, movement & Destination marketing Visual iden Conceptual framework Business plan & funding strategy Access, movement & management framework & wayfinding framework Visual iden mapping & funding strategy wayfinding framework mapping & Conceptual development Communications strategy Destination marketing & Visual iden Conceptual development Communications strategy Destination marketing & management framework Visual iden 2D graphi management framework City 2D graphic image Research & benchmarking Procurement strategy Urban design & public realm Visual iden Research & benchmarking Procurement strategy Urban design & public realm framework Visual iden 3D produc framework Place 3D produc making strategy Projects framework (initial) Projects framework (full) City City Projects framework (initial) Projects framework (full) legibility identity Access, Urban design movement framework & & wayfinding public realm Išeiga Išeiga framework Išeiga Išeiga Išeiga Išeiga Išeiga Išeiga 1. Conceptual framework 1. Business plan & funding Place making strategy 1. Map suit 1. Conceptual framework 2. Spirit book 1. Business plan & funding strategy Place making strategy & 1. Access, movement 1. Map suite 2. 2D/3D il 2. Spirit book 3. Initial projects framework strategy 2. Communications strategy 1. Access, movement & wayfinding framework 2. 2D/3D ill 3. Typogra 3. Initial projects framework 2. Communications strategy _publications wayfinding framework & 2. Destination marketing 3. Typograp 4. Colour p _publications _presentations 2. Destination marketing & management framework 4. Colour pa 5. Informat Conceptual framework Business plan & Access, movement & Visual iden _presentations _exhibitions management framework 3. Urban design & public 5. Informati 6. Product funding strategy wayfinding framework mapping & _exhibitions strategy 3. Procurement 3. Urban design & public realm framework 6. Product d range (d 3. Procurement strategy _project briefs realm framework 4. Projects framework range (dr specifica Conceptual development _project briefs Communications strategy 4. Projects framework & Destination marketing (reviewed annually) specifica Visual iden (reviewed annually) management framework 2D graphic City ID 2011 Spalis Research & benchmarking Procurement strategy Urban design & public realm Visual iden
  • 47. identity Įgalintis etapas Įgyvendinimas Urban design framework & public realm 4 stadija 5 stadija 6 stadija 7 mo struktūra Dizaino resursai ir Visual identity–cartography, Projektavimo gairės / Information & cartographic Projektų modeliavimas Indicative access, movement P Pr priemonės (produktai mapping & illustration planai resources ir įgyvendinimas & wayfinding projects p ir paslaugos) ation marketing gement framework Visual identity– Graphic identity manual Indicative communication D Visual identity–cartography, 2D graphic design Information & cartographic (channels)access, movement Indicative projects P mapping & illustration resources & wayfinding projects Visual identity– Streetscape manual Indicative streetscape M City Visual identity– 3D product design Graphic identity manual projects communication Indicative D image 2D graphic design (channels) projects Projects framework m Place Visual identity– Streetscape manual Indicative streetscape M making (priorities) 3D product design projects strategy City identity Projects framework Išeiga Išeiga Išeiga (priorities) Iše Urban design framework & public realm 1. Map suite 1. Information databases 1. Individual projects 1. 2. 2D/3D illustrations Išeiga 2. Visual identity manual Išeiga delivery Išeiga Iše 3. Typography 3. Streetscape manual 2. Projects framework 2. 4. Colour palette (priority project 5. Information icons addendum) 1. Map suite 1. Information databases 1. Individual projects 1. 6. Product design 3. 2. 2D/3D illustrations 2. Visual identity manual delivery range (drawings & 3. Typography Visual identity–cartography, 3. Streetscape manual Information & cartographic 2. Projects framework Indicative access, movement 2. P specifications) 4. Colour palette mapping & illustration resources & (priority project wayfinding projects City ID 2011 Spalis 5. Information icons addendum) 6. Product design 3. Visual identity– Graphic identity manual Indicative communication D
  • 48. Įgyvendinimas 5 stadija 6 stadija 7 stadija Projektavimo gairės / Projektų modeliavimas Projektų valdymas ir planai ir įgyvendinimas priežiūra Information & cartographic Indicative access, movement Project management Information & cartographic resources Indicative access, movement & wayfinding projects Project management resources & wayfinding projects Graphic identity manual Indicative communication Design management Graphic identity manual Indicative communication (channels) projects Design management (channels) projects Streetscape manual Indicative streetscape Maintenance management Streetscape manual Indicative streetscape projects Maintenance management projects Projects framework Projects framework (priorities) (priorities) Išeiga Išeiga Išeiga Išeiga Išeiga Išeiga 1. Information databases 1. Individual projects 1. Project management 1. Information databases 2. Visual identity manual 1. Individual projects delivery 1. Project management protocols & tools 2. Visual identity manual 3. Streetscape manual delivery framework 2. Projects protocols & tools 2. Maintenance 3. Streetscape manual Information & cartographic 2. Projects access, movement Indicative framework (priority project 2. Maintenance protocols & specifications Project management resources (priority project addendum) & wayfinding projects specifications protocols & management system addendum) 3. management system Design management 3. Design management protocols & tools Graphic identity manual Indicative communication Design management protocols & tools City ID 2011 Spalis (channels) projects
  • 49. Proceso dalyviai ir finansavimas City ID 2011 Spalis
  • 50. Parengiamasis etapas GYVENDINIMAS GALINANTIS ETAPAS PARENGIAMASIS ETAPAS _Verslo  Atnaujinimo  Asociacijos  (BID) _   Miesto  savivalda   _Kitos  Verslo  Asociacijos _Viešojo  transporto  operatoriai _Viešojo  transporto  operatoriai _Verslo  Atnaujinimo  Asociacijos  (BID) _Verslo  Atnaujinimo  Asociacijos  (BID)     _Kitos  Verslo  Asociacijos _Kitos  Verslo  Asociacijos _Politinis  palaikymas _Politinis  palaikymas City ID 2011 Spalis
  • 51. Įgalinantis etapas GYVENDINIMAS GALINANTIS ETAPAS PARENGIAMASIS ETAPAS _Verslo  Atnaujinimo  Asociacijos  (BID) _   Miesto  savivalda   _Kitos  Verslo  Asociacijos _Viešojo  transporto  operatoriai _Viešojo  transporto  operatoriai _Verslo  Atnaujinimo  Asociacijos  (BID) _Verslo  Atnaujinimo  Asociacijos  (BID)     _Kitos  Verslo  Asociacijos _Kitos  Verslo  Asociacijos _Politinis  palaikymas _Politinis  palaikymas City ID 2011 Spalis
  • 52. Įgyvendinimas GYVENDINIMAS GALINANTIS ETAPAS PARENGIAMASIS ETAPAS _Verslo  Atnaujinimo  Asociacijos  (BID) _   Miesto  savivalda   _Kitos  Verslo  Asociacijos _Viešojo  transporto  operatoriai _Viešojo  transporto  operatoriai _Verslo  Atnaujinimo  Asociacijos  (BID) _Verslo  Atnaujinimo  Asociacijos  (BID)     _Kitos  Verslo  Asociacijos _Kitos  Verslo  Asociacijos _Politinis  palaikymas _Politinis  palaikymas City ID 2011 Spalis
  • 53. _VIEŠŲJŲ ERDVIŲ IR SUSISIEKIMO SISTEMA _PROCESAS _PRAKTIKA City ID 2011 Spalis
  • 55. Sequence of spaces City ID 2011 Spalis
  • 56. Sequence of spaces Broadmead Lewins Mead Harbourside TempleQuay St. Mary le Port City ID 2011 Spalis
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  • 77. Thank you City ID City ID +44 (0)117 917 7000
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  • 82. of importance of securing and improving access spaces with one type of natural stone paving. for people whose mobility is impaired. comb 3. Revealing the city through a new publi 2. Refashioning Bath’s streets, spaces wayfinding and city information system years and riverscape This layer recognises the important role urban ns This layer addresses the network of streets information plays in ensuring the city is easy succ ent, and spaces within the city centre, and the to access and enjoyable to live, work and healt ed connections to the riverside environment, relax in. It will ensure an information interface busin parks and open spaces. It seeks to overcome is developed for Bath that makes day-to-day the challenge of decline and decay within journeys to and around the city easier and s the public realm over recent decades and to more efficient, whilst also attracting more establish a lattice of beautiful and successful visitors to spend time in the city’s spaces destination spaces across an expanded city and destinations. A student A resident A tourist A shopper A family t/ 4. Reanimate Activities, animation and events A business visitor 3. Reveal Wayfinding and city information / 2. Refashion Streets, spaces and riverscape / 1. Rebalance Access and movement CREATING THE CANVAS FOR PUBLIC LIFE IN BATH
  • 83. Batheaston Lansdown Bathford M4 East of Bath Bristol Keynsham M5 Newbridge Walcot City Centre 4 Bathwick Oldfield Park Station University 10
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  • 88. Pabaigai... _Holistinis požiūris bei planavimas _Tikslingas partneriu pasirinkimas ir įtraukimas _Vartotoju potyris City ID 2011 Spalis
  • 89. Literatūra Appleyard, D., 1981, Livable Streets, University of California Press Bath & North East Somerset Council and City ID, 2010, Creating canvas for the public life in Bath: Public realm and movement strategy for Bath city centre, Bath Birmingham City Council, 2010, Big City Plan: City Centre Masterplan, Birmingham Bristol City Council and City ID, 1999, Legible Bristol, Bristol Buchanan, C., 2007, Legible London Initial Business Case, London CABE Space, 2007,Paved with gold: The real value of good street design, CABE Gehl, J., 2010, Cities for People, Island Press, Washington Hart, J., 2007, Driven to Excess: Impacts of motor vehicle traffic on residential quality of life of Bristol, UK , Masters Dissertation at UWE, Bristol Heuman, D., Buchanan, P., Wedderburn, M., Sheldon, R., Buchanan, C. and Accent MR, 2005, Valuing Walking: Evaluating Improvements to the Public Realm, available online: http://www.scribd.com/doc/25467201/Valuing-the-Walking-Experience New West End Company, 2009, Over 1.5million shoppers celebrate a traffic-free day in London s West End, press release at www.newwestend.com Sustrans 2006, Economic appraisal of local walking and cycling routes, London Department of Health, 2004, At least five a week: evidence on the impact of physical activity and its relationship to health. A report by the Chief Medical Officer, London Transport for London, 2007, Yellow Book: A Prototype wayfinding system of London, London Transport for London, 2007, Business Case for Walkable London, London, UK Walk to School / Living Streets 2008, Backseat Children: how our car dependent culture compromises safety on our streets City ID 2011 Spalis