Facebook ad disaster

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Discover Facebook Tips to Use Smart

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Facebook ad disaster

  1. 1. Computer Engineering & Statistics AgencyFacebook Ad DisasterYou may have been given quite a few Facebook Ad tips by well-meaning friendsor forum members. I just read one tip you should definitely avoid - and thatscreating a new Facebook account under a pen name for your business.Lets take the case of Walter (not his real name, of course.) Walter wanted tomarket and creates a Facebook ad for a small game he had developed, since heknew that Facebook was an especially fertile ground for ads involving fun andentertainment. However, he found out that all Facebook Ads are linked to personalprofiles. His main Facebook profile presented him in a light that he felt would notsit well with his potential customer base, so he created another profile under thepen name he used for his blog (one he actually had registered at his bank socheques could be made out to the pen name and cashed). In other words, it wasperfectly legal with his bank to do business under that name.Walter had taken great pains on that particular blog, without telling any outrightlies, to allow readers to think of him as much younger than he was. He used ayounger "tone", and learned the right idioms to help him fit in with his niches 17-21-year-old age group. So to fit in with the blog, he gave his Facebook alter-ego amuch more recent birthdate, and randomly typed in the name of a college hednever attended.9 months later, his game was just beginning to enjoy success. He had added someapps, created a Facebook group and had about 23,000 subscribers. The ad hadbeen a definite success.Then - disaster! Facebook somehow found out his profile was "fake". It waspromptly pulled.So was his ad.His 23,000 subscribers - and all his apps and data - disappeared... into thin air.There was nothing Walter could do about it... except start all over from scratch.Note that Walter had no intention of being dishonest - merely clever (and perhaps alittle playful). "Fraud" never entered his head; and he had indeed checked to makesure that he was allowed to have more than one profile on Facebook. But what hedidnt was thoroughly read Facebooks terms, in which Section 4, "Registration andhttp://www.cesa-consulting.net Page 1
  2. 2. Computer Engineering & Statistics AgencyAccount Security" states up front that you have to provide your real name andinformation.The very first point in the list states:"1. You will not provide any false personal information on Facebook, or create anaccount for anyone other than yourself without permission."Not only was Walters pen name "false", in Facebooks eyes, but also his birthdateand college.Now, whether you think that Walter was being fraudulent or whether youunderstand his intentions and agree with his viewpoint that it was "marketing", itdoesnt matter. The point is, Walter lost months of hard work, 23,000 and a lot ofmoney.The fine print can be maddening - especially on Facebook, where sections seem tocontradict each other and definitive answers are often only found after accessingmany pages (not all of them easily found).But if you are going to invest that much time and money into a marketing andadvertising campaign, it pays not to ignore that fine print.The price - as Walter will ruefully tell you - is far too high.http://www.cesa-consulting.net Page 2
  3. 3. Computer Engineering & Statistics AgencyInteresting ResourcesHow To Do It YourselfHow To Get US. Visa EasilyHow To Build a Professional WebsiteHow To Start a Successful Home BusinessStart Making Money Online FastWork Less, Accomplish MoreViral Marketing SecretsiPad Video LessonsList Building Basics For Newbie Internet MarketersThe Millionaire MindsetMobile Marketing SecretsDealing with Back-pain the Natural WayPay Per Click Marketing A-to-ZAffiliate Marketing A-to-ZEmail Marketing A-to-ZeZine Marketing A-to-ZGoogle Adsense Marketing A-to-ZFacebook Ads Exposedhttp://www.cesa-consulting.net Page 3

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