How are Facebook reactions going to change your marketing strategy? This provides your followers with five additional ways to react to your posts, which means more detailed feedback. Because there are now six different choices, ranging from happy to sad to angry, you can get a much better idea of what the people who engage with your post think about it. Instead of just liking it, they can now tell you exactly what they like about it, without having to leave a comment.

1. www.companyname.com
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2. www.companyname.com
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By now, you’ve probably seen the newest feature on your
personal Facebook account: Reactions.
You now have the option of not just liking a post, but also saying
that you love it, that it makes you laugh, that you are amazed,
that it makes you sad, or that it makes you angry…

3. www.companyname.com
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How are Facebook reactions going to change your marketing
strategy? This provides your followers with five additional ways
to react to your posts, which means more detailed feedback.

4. www.companyname.com
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Because there are now six different choices, ranging from
happy to sad to angry, you can get a much better idea of what
the people who engage with your post think about it.

5. www.companyname.com
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Instead of just liking it, they can now tell you exactly what they
like about it, without having to leave a comment.

6. www.companyname.com
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Some experts have theorized that the introduction of reactions
means that there will be fewer comments, as most consumers
will just use the reactions, instead of needing to leave a
comment explaining how they feel about the post.

7. www.companyname.com
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The whole concept is still too new to know whether or not it will
actually affect your marketing in this way. It is just as likely that
people will continue to leave comments explaining their reaction
to the post, just as they have before.

8. www.companyname.com
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It could also be a useful tool for segmenting your audience…

9. www.companyname.com
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For example, if you could create posts specifically geared
towards the individuals who loved a post, rather than just liked
it, you might be marketing to a much more engaged audience
than those who only took the time to click like.