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User Stories Suck - David Hawks & Reese Schmit - IIBA Austin January 2019

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The User Story concept was invented almost 20 years ago, and it’s time for an update. This outdated process supports an old way of working focused on predictable requirements delivery instead of product discovery. Wouldn’t you like to know much earlier which features are not going to be valued by your market? We need techniques that shorten the feedback loop with customers, not stakeholders. We need to prioritize based on riskiest assumptions and iterate quickly through small experiments in order to (in)validate our ideas as fast as possible.

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User Stories Suck - David Hawks & Reese Schmit - IIBA Austin January 2019

  1. 1. User Stories Suck
  2. 2. © Copyright Agile Velocity, LLC All Rights Reserved Reese Schmit Agile Coach/Trainer @reesendesist reese.schmit@agilevelocity.com www.agilevelocity.com
  3. 3. David Hawks Agile Trainer and Coach CEO of Agile Velocity @austinagile david@agilevelocity.com AgileVelocity.com Accelerate Agility Transformation | Training | Coaching
  4. 4. PROPRIETARY AND CONFIDENTIALAGILE VELOCITY ACCELERATE AGILITY THE PATH TO AGILITY™ The Agile Velocity transformation framework
  5. 5. PROPRIETARY AND CONFIDENTIALAGILE VELOCITY ACCELERATE AGILITY 5 Align Learn Predict Accelerate Adapt Alignment around Why Change Agile Leadership Mindset Create Focus Optimize the Whole Business Agility Org Change Plan Empower Teams - Transfer Ownership Reduce Complexity Internal Coaching Capacity Product Learning over Delivery Readiness for the Transformation Facilitate the Change Ability to Forecast Clear Value Purpose Establish Foundational Practices Establish Predictable Cadence of Delivery Release Continuously Customer Centered Team Agreements Establish Continuous Improvement Culture Shorten Quality Feedback Loop Reduce Cycle Time Experiment Driven Development Create Visibility OrganizationalLevelTeamLevel THE PATH TO AGILITY™ The Agile Velocity transformation framework
  6. 6. Agile = Shorten the Feedback Loop But, to Who?
  7. 7. Delivery Focus • Agile • Scrum • Predictability • Velocity • Test Automation • Continuous Integration • User Stories PD-2
  8. 8. Build Feedback? Idea Product PD-2
  9. 9. How do you know you are building the right thing? PD-2
  10. 10. When do you find out if you are right? PD-2
  11. 11. How long is the Release cycle? (From Concept to Customer) How many features are released together? How is success determined? Your Product Today Your Reality PD-3
  12. 12. Debrief In the Video What was the impact? How long is the Release cycle? (From Concept to Customer) How many features are released together? How is success determined? Your Product Today PD-3
  13. 13. It is a Requirement Dammit!
  14. 14. 64% of the features we build in the software industry are Rarely or Never Used!
  15. 15. Discovery • Lean Startup • User Story Mapping • Design Thinking • Lean UX • Experiment Driven PD-4
  16. 16. Build Idea Product Measure Learn Data PD-4
  17. 17. Build Idea Product Measure Learn Data The Goal is to Shorten the Learning Cycle
  18. 18. © Copyright Agile Velocity, LLC All Rights Reserved Objective Objective: _____________________ • Key Result 1: ________________ • Key Result 2: ________________ • Key Result 3: ________________ PD-7
  19. 19. Turn your Requirement into a Hypothesis If we do X then Y% of customers will behave in way Z
  20. 20. © Copyright Agile Velocity, LLC All Rights Reserved Hypothesis If we do _____________, then ___________% of customers will behave ___________ PD-7
  21. 21. Sort the Assumptions ? ? ? ? High Risk Low Risk
  22. 22. © Copyright Agile Velocity, LLC All Rights Reserved Experiment Build the absolute minimum required to test your hypothesis, as fast as possible • Measure real behavior • Don’t just confirm, learn • Include ways to capture surprises PD-7
  23. 23. © Copyright Agile Velocity, LLC All Rights Reserved Experiment We believe that [doing this/building this feature/creating this experience] for [these people/personas] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight] PD-7
  24. 24. What tools and techniques do you use to validate ideas before beginning development? PD-8
  25. 25. Experimentation Objective Explore baked-in assumptions and define them as testable hypotheses • “10% of all free version users will convert to paid.” • “If we provide this feature, then 25% more will buy our service.” • “Non-gluten recipes take more than 30 minutes to find.” • “90% of parents want an easy way to share photos.” Experiments Design smallest experiment(s) to test the highest-priority hypothesis Hypotheses Define the business goal PD-5
  26. 26. Practice Round ACTIVITY: • Each table is given a sheet containing a question or scenario. • Collaborate and achieve consensus on an answer. After 3 minutes, shift to next table where a new sheet awaits staying within your color.
  27. 27. Types of Experiments MVP Concierge MVP Sprint PSPI User Observation A/B Test Wizard of Oz Paper Prototype
  28. 28. Paper Prototyping
  29. 29. Explainer Video
  30. 30. Facade
  31. 31. DeliveryDiscovery
  32. 32. What ways can you shorten the feedback loop in your product lifecycle? PD-9
  33. 33. PROPRIETARY AND CONFIDENTIALAGILE VELOCITY ACCELERATE AGILITY THE PATH TO AGILITY™ The Agile Velocity transformation framework
  34. 34. PROPRIETARY AND CONFIDENTIALAGILE VELOCITY ACCELERATE AGILITY WANT MORE CONTENT? We’ve got you Provide a business card or write down your full name and email on an index card for more related content. We will send you…. ! Full slide deck ! Article on Next Level Agility ! Path to Agility Assessment ! Link to Path to Agility Video ! Explainer Videos Let us know if you would be interested in us doing an Onsite Agility Assessment with your Sr. Leaders. David Hawks CEO david@agilevelocity.com @austinagile Reese Schmit Agile Coach reese.schmit@agilevelocity.com @ReeseNDesist
  35. 35. AGILE VELOCITY ALL THINGS AGILE Our passion is accelerating agility. The Agile Velocity team consists of a diverse set of thought leaders in the community who focus our energies on Agile so we can provide the best solution for our partners. 
 We believe Agile is helpful to all industries and verticals; we do not limit ourselves to one. 
 AGILE EXPERTS Our coaches have two things: Love for Agile + Decades of hands-on experience applying Agile to build high performing organizations. AGILE TRANSFORMATION PARTNER We are not a coaching augmentation company. Our services are focused on guiding your transformation and partnering to enable long term self-sufficiency. Agile Training with more engagement Agile Teams with faster value Agile Transformations with less risk ABOUT AGILE VELOCITY Contact Agile Velocity at Info@AgileVelocity.com OR 512.298.2835
  36. 36. © Copyright Agile Velocity, LLC All Rights Reserved Sources • Gothelf, Jeff (2013-02-22). Lean UX: Applying Lean Principles to Improve User Experience (p. 20). O'Reilly Media • Moves the Needle, Brant Cooper

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