Jonathan Clark | Agile Turkey Summit 2013

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Jonathan Clark | Agile Turkey Summit 2013

  1. 1. Why Serious Games Are Good For Business Agile Turkey Summit 2013, Istanbul Jonathan Clark Jonathan Clark & Partners B.V.
  2. 2. WHY GAMES?
  3. 3. Games help us solve problems through play
  4. 4. Serious games are designed to solve “serious” problems
  5. 5. Advergames Edutainment Newsgames Simulations Exergaming
  6. 6. Why do you need games for innovation?
  7. 7. Know Don’t Know You Don’t Know Don’t Know INNOVATION LIVES HERE
  8. 8. We tend to: Employ the same kind of people Who mostly do the same kind of work Have the same customers in the same markets Ask them the same questions Ask the questions in the same ways
  9. 9. Talk to different people Talk to the same people in a different way
  10. 10. Talk to different people
  11. 11. 18th Century 20th Century
  12. 12. 1996
  13. 13. Talk to different people Talk to the same people in a different way
  14. 14. Talk to the same people in a different way
  15. 15. Written Verbal Re-expression Visual Non-verbal
  16. 16. Engaging
  17. 17. What are the hidden needs of my customers? How are customers changing? How are we perceived relative to competitors? What do customers want in the next release? What kind of products could we add to our product mix? Where should we be making improvements? What features should be in the next release?
  18. 18. Countdown
  19. 19. Collaboration
  20. 20. Reward
  21. 21. Epic Meaning
  22. 22. “our highest priority is to satisfy the customer”
  23. 23. Thank You! jonathanmtclark@gmail.com http://innovationgames.com

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