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For many organisations, failure is something to be avoided. Poor results are frowned upon, so people don’t take risks and hide undesirable results for fear of being blamed and punished. However, it is precisely these failures that generate new information from which we can learn, and that learning is what leads to organisational improvement and long term success. This talk will explore why failure is not an option, but a necessity, and how we can make failure and friend and not a foe.