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Session Title : Playing to Win “Gamification to improve agility and innovation”
Session Overview : The digital revolution has brought massive changes in technology advancement. Organizations are now exploring innovative and often fundamental changes in their business processes to incorporate digital solutions. This process, coined as digital transformation, is a change that companies should explore in order to remain competitive in the digital economy.
According to MIT SLOAN there are three pillars, each with three other elements for digital transformation: customer experience, operational processes and business models. These nine areas are the building blocks for digital transformation. Some common challenges of digital transformation include changing culture and perception, resources, and communication. For large organizations, this transition can be slow, which is can be detrimental.
Leading this digital change requires managers to have a vision of how to transform their company for a digital world. Gamification is a process of integrating game mechanics into a traditional medium, such as a website, training program, or product, to engage users to help solve or drive a business goal.
Can we as project managers achieve the three goals of digital transformation - customer experience, operational processes and business models through gamification? Can gamification help us to address the top challenges with digital transformation? Last but not the least can gamification propel digital transformation ?