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The Ultimate SEO Strategy Template for 2016

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http://unfunnel.com/seo-strategy-template
Designed to make your SEO efforts future-proof, this step-by-step Google SEO template uses an approach that has only improved in ranking over time – a cheat sheet for the post Hummingbird SEO.
- This comprehensive Excel template includes:
- SEO benchmarking for any website
- Keyword Strategy for 3 different types of conversion stages (click, lead gen, purchase)
- On Page SEO checklist that includes meta tags, headers, visual content and content ratios
- Website optimization checklist for XML sitemaps, robots.txt files and more
- Link building worksheets to track your growth in referral traffic
- Social Media channels and the impact of EACH on your SEO efforts
- Website metrics to keep you moving forward

And much, much more! http://unfunnel.com/seo-strategy-template

Published in: Marketing
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The Ultimate SEO Strategy Template for 2016

  1. 1. Campaign Goals: 0 0 N/A 45.00% 0 > 1:00 Date Range Entrances Unique Visitors Bounces Bounce Rate Pageviews Avg. Time on Page MM/DD/YYYY - MM/D [1] 0 0 0 0.00% 0 0:00:00 Use this tab to keep tract of key SEO metrics SEO-strategy-template-2015 - Tracking (Metrics) 1
  2. 2. Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 Traffic Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions Google SEO Strategy [2] 0 0 0 0.00% 0 0 Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 BUYER Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions SEO Strategy Template [3] 0 0 0 0.00% 0 0 Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 LSI Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions SEO Campaign Template [4] 0 0 0 0.00% 0 0 Use this tab to keep tract of key SEO metrics SEO-strategy-template-2015 - Keyword Strategy 2
  3. 3. SEO-strategy-template-2015 - Keyword Strategy 3
  4. 4. Y/N Title Hint Y/N Meta Description Hint Y/N URL Hint Y/N ACCESSIBILITY Hint X Your title tag should be written like this: Primary Keyword – Secondary Keyword | Brand Name X Write compelling meta des (THEY RANK AGAIN!!!) 150 characters MAX X SERPs and users can inter http://company.com/companyinformation X Search engines and visitor http://me.com/my-offer x Use a dash between keyword phrases and a pipe at the end before your Recommend using only ONE keyword per page, but nobody's perfect! :) x x Be sure to use a 301 redire http://www.unfunnel.com --> http://unfunnel.com x Be sure to use a 301 redire http://www.unfunnel.com --> http://unfunnel.com x Avoid duplicate title tags x x Each navigation tier shoul 7 product categories, 7 products, with 7 applications for each, 7 services, etc. x Each navigation tier shoul 7 product categories, 7 products, with 7 applications for each, 7 services, etc. x Keep title tags at 60 characters or less, including spaces (And it's about to be FEWER!) x Do not use quotes or any n (Google, cuts them out of t x Use the URL to show your /shop/templates/cool-new-thing x Use the URL to show your /shop/templates/cool-new-thi Avoid conjunctions and other non-actionable keywords (Google ignore and, or, but, to, for, from, with, without, on, at, in, etc. x NEVER PUT _UNDERSCO Google does NOT see "_" as a word separator (they-use-dashes) x NEVER PUT _UNDERSCO Google does NOT see "_" as a word separator (they-use-dashes) http://unfunnel.com/seo-bonus 150 to 160 characters is the recommended le Avoid duplicate meta descriptions © Copyright 2014 Unfunnel.com LLC. All Rights Reserved. (If you buy the template you can edit and rebrand but cannot resell for profit) SEO-strategy-template-2015 - On-Page SEO 4
  5. 5. Y/N Content Hint Y/N Headings Hint Y/N Anchor Text Hint Y/N X Create content that is extremely releva If it gets picked up in multiple publications, search engines will see that you have duplicate content and penalize you for it. X Each page should implement HTML headin Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Click HERE NEVER USE THIS X x Use your keyword phrase 4 times withi Safe density is approximately 4x per page or post x Include keywords in your headings (H1 - H6 DO NOT miss H1 and H2 - on ANY web page, post, etc. EVER! :) x Keywords to Link Safe density is approximately 4x per page or post x x x The initial heading (<H1>) should include y H1 = Google SEO Checklist H2 = for badasses x x x x Using only one <H1> heading per page will Same for H2 x x x Use your keyword phrase once in your H1 t Yep - H2 too! And don't repeat H1 x x x Use H1 tags on pages you are trying to driv All pages in your nav, hopefully. x Use H2 tags if there are multiple sections Good alternative usage Use multiple variations of that keyword phrase – singular and plural versi Use multiple variations of that keyword phrase – singular and plura Include links from other pages within your website that point back to this Include links from other pages within your website that point back t Create unique content for every medium (press releases, blogs, guest bl Create unique content for every medium (press releases, blogs, g If you send out a press release, do not copy and paste the press release If you send out a press release, do not copy and paste the press r SEO-strategy-template-2015 - Page Analysis - META other 5
  6. 6. SEO-strategy-template-2015 - Page Analysis - META other 6
  7. 7. Y/ Images Hint Y/N Readability Hint Y/ Content Metrics Hint X Add ALT text to images so that it's e Attaches a description to pictures so they show up in search engine's image results. Make sure your website images have their own unique ALT text X Each page needs HTML heading Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Text-to-HTML Ratio Should be 25 to 75 percent - matching keyword density with on-page tag optimization x Name all of your images in a way th Purple-hat.jpg rather than purple_hat.jpg x Paragraphs should be roughly th Extremely long sentences will lose the users’ attention x KEYWORD DENSITY If you believed this one no longer mattered, stop reading. You should be at home coloring. x Do not use non-alpha characters in (so no %, &, $, etc…) x Use bullet points and bolding to Users tend to scan content looking for keywords x Keyword Efficiency Index (KEI) # Search Results / Monthly Searches = KEI (>100 is good, 100 under is bad) x Keep in mind that your pages load ti Try your best to keep it low x Do not overuse bullets and boldi Google isn't stupid, but you might be for trying this DERANKED? x Content Types (even this one out ASAP!) Videos? Infographics? Blog posts? Slideshows? Landing Pages? eBooks? Webinars? Courses? Comics? Apps? Memes? x Title Attributes Another keyword opportunity most SEOs don't seize x Shareability Make content shareable, which means you need white space and short paragraphs in content Blog Posts 2-3 per week MINIMUM - 7 categories MAX x Caption Another keyword opportunity most SEOs don't seize x Categories Which categories, tags, content types and headlines are getting read the most? Shared the most? SEO-strategy-template-2015 - Content Efficiency 7
  8. 8. SEO-strategy-template-2015 - Content Efficiency 8
  9. 9. Y/N Channels Hint Y/N Shareability Hint Y/N Linking Hint X Google+ Don't know why this is FIRST? You must not be on Google+ X Social Follows on Home Page? Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Link all social profiles to website Landing pages are good links for social, but your blog articles should be linking to them - as should most social posts. x Twitter Purple-hat.jpg rather than purple_hat.jpg x Share buttons on posts? Extremely long sentences will lose the users’ attention x Blog posts to social? Spread all posts via social media - and measure what works in each channel x Facebook (so no %, &, $, etc…) x Share buttons on landing pages Don't forget the confirmation email and thank you pages x Links in Blog to Landing Pages? Have an idea for content? Link it to a lead gen offer, and share both to your social networks over time. x Linkedin Try your best to keep it low x Share buttons in email? Also be sure to publish a page for every promo email you send out x Links to Social - FROM Social??? What a waste to not do this one simple task…especially in Google+ and YouTube where it's made very easy to do so. x YouTube Another keyword opportunity most SEOs don't seize x Follow buttons in email? Peripheral traffic and linking x Products to Amazon? Projects to Crowdfunding? Services on Directories? Never forget that even if you compete with any of these 3, you'll still need them. x Pinterest WHAT? Yes … good place for anchor text! :) x x SEO-strategy-template-2015 - Social SEO 9
  10. 10. x Directories & Local Foursquare, Yelp, Google Local and similar "My Business" apps x Social Bookmarking (StumbleUpon, Reddit, Pocket, etc.) Powerhouse backlinking opportunities hidden in these gems x Content Publishing Digg, Tumblr, Blogger, Storify, etc. x Niche Social Networks Inbound.org, Triiibes, etc. x TRENDING … If you feel that you absolutely NEED Snapchat or Instagram SEO-strategy-template-2015 - Social SEO 10
  11. 11. Y/N Robots.txt File Hint Y/N XML Sitemaps Hint Y/N Language Hint X Restricts the activity of search e To check your robots.txt file for syntax errors, Click Here. X X You should declare the conte When linking to another page on the same site from within content, select good anchor text (keywords) to us“We offer a wide range of Donation Services,” rather than “Click here for our donation services.”e in the actual link and do this often. x What is a Robot? Robot Standards x x You should also declare the l www.company.com/es/contact x Exclusions If you're smart and using a website CMS, you should check this closely to make sure Admin NOT indexed. x If you plan on building a multi Refer to the tips found here. x Lists URLs that can be crawled and may offer other inform With an XML sitemap, search engines can index your web SEO-strategy-template-2015 - Website Compliance 11
  12. 12. SEO-strategy-template-2015 - Website Compliance 12
  13. 13. Y/N Feeds Y/N Document types Y/N Microformats | Schema.org Y/N Dublin Core Y/N GeoTagging X RSS feeds should be linked to any news feed, and should be visible from the X Doctype (XHTML 1.0 Transitiona X A markup that is used to structure the data that is being sent to search engines more X Set of metadata standards that X Strengthens Bing SEO, although Google no longer use x Website visibility improves when subscribers are alerted of content updates. x Encoding (utf-8) x The presentation of Google's search results is always improving due to Microformats. SEO-strategy-template-2015 - Other 13
  14. 14. [1] Joey B Insert baseline data here and to the right. [2] Joey B Insert baseline data here and to the right. [3] Joey B Insert keywords from Google semantic search recommendations / suggestions here - only the ones with a KEI >100. [4] Joey B Insert keywords from www.LSIkeywords.com here - only the ones with a KEI >100. SEO-strategy-template-2015 14

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