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The Anatomy of your Current Business Family [INFOGRAPHIC]

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http://bit.ly/personas-in-b2b
Does this personas infographic hit a little too close to home? Or has your company evolved from the stereotypical roles of the traditional marketing department. It will be interesting to watch how it all plays out. In the new more agile world – technical, operations, business, creative and digital folks have to play in the same sandbox. Stay tuned for the unfunnel.com United Flush (UFLush) Web Comic Series where these personas take on these challenges and we help them as a community evolve into more agile marketers!

Published in: Business
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The Anatomy of your Current Business Family [INFOGRAPHIC]

  1. 1. DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - CROSS LINE - PRI VATE - ADVERTIS ING E TH 30% CONTRIBUTION - DO NOT CROSS TOMY A N THE OF A 5% CONTRIBUTION 80% SALARY SCALE FOUNDER, CEO, PRESIDENT GOT HERE AFTER 30 YEARS OF PUBLIC SATURATION OF PUSH MARKETING WITH SEVER LACK OF EMPATHY FOR THE CUSTOMER... BUT, “GREAT GUY.” 80% 1% CONTRIBUTION 10% SALARY SCALE CHIEF FINANCIAL OFFICER QUICK IN HIS DAY BUT NEW TECHNOLOGY HAS MADE HIS SKILLS OBSOLETE - UNLESS YOU COUNT BEING ABLE TO QUICKLY RATTLE OFF DAYS LEFT TO RETIREMENT. SALARY SCALE ASSISTANT, SECRETARY EXPERT IN FOCUSING ON THE NEXT TASK AND PRETENDING THAT LASHING OUT ON PEOPLE YOU HIRE IS “NORMAL.” 20% 80% CONTRIBUTION CONTRIBUTION 40% 90% SALARY SCALE I.T. DIRECTOR, MAGIC MAN CONNECTOR OF ALL POWER, BETWEEN COMPUTERS AS WELL AS BUSINESS TEAMS. IF IN A GOOD MOOD, WILL ALLOW YOUR JOB TO STAY ON SCHEDULE. SALARY CMO, VP EXECUTIVE DIRECTOR IVY LEAGUE GRAD AND QUICK TO THE PUNCH BUT NOT WILLING TO RISK FUTURE PROMOTION. HAS LEARNED TO COMBAT ANY NEW INITIATIVE WITH “GREAT IDEA BUT SHELF THAT FOR THE NEXT FISCAL” 50% CONTRIBUTION 30% SALARY SCALE MARKETING DIRECTOR ACCOUNTABLE FOR MARKETING TACTICS, CREATIVE CONCEPTS AND CAMPAIGN ROI WITH GOALS AND OBJECTIVES DEFINED BY NON-MARKETERS. 80% 20% CONTRIBUTION CONTRIBUTION 20% 70% SALARY SCALE DIGITAL STRATEGIST, T-SHAPED GENERALIST THRIVES ON ACTION AND KNOWS ALL THE TRICKS, DREAMS FOR THE DAY A STRATEGY DOCUMENT IS ACTUALLY READ. SALARY CREATIVE DIRECTOR, TEAM MOTIVATOR THE ULTIMATE PEOPLE PERSON AND ADAPTABLE TO ANY BUSINESS PROBLEM.... AS LONG AS THEY DON’T PICK THE COLORS. 20% 80% CONTRIBUTION & SALARY SCALE INTERNET TECHNOLOGY, PROGRAMMING CAUTIOUSLY OPTIMISTIC THAT THE INTERNET WILL RUN ITSELF IF THERE WERE NO MARKETING PEOPLE TO SCREW IT UP. ALWAYS LOOKING FOR THE MOST EFFICIENT WAY TO DO THE SAME THING 10 DIFFERENT TIMES. 80% 30% 40% CONTRIBUTION SALARY SCALE PROJECT MANAGER, WORKFLOW HAPPY TO WORK HARDER AND NOT SMARTER. CONTRIBUTION SALARY SCALE DESIGNERS, GUI & WEB DEVELOPERS AS SMART AND ADAPTIVE AS THE TECHNICAL TEAM, BUT PAID HALF AS MUCH BECAUSE THEY DON’T HAVE A TECHNOLOGY DEGREE. ent WORK FAMILY urr C www.unfunnel.com/uFlush AGILE MARKETING IN MOTION

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