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SEO Strategy Template for 2014

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http://get.unfunnel.com/seo-strategy-template
SEO isn’t dying, nor has it even evolved if you listened to the signals from SERPs - even before Hummingbird.

Designed to make your SEO efforts future-proof, this step-by-step approach that has only improved in ranking over time - a cheat sheet for the modern SEO.

This template walks you through:
- Every piece of the Google puzzle in the post-Hummingbird era
- A checklist of things to watch closely on your website, and what gets you the most results outside of it
- How to build an Excel template that turns keywords into revenue opportunities
- Tips from the best in SEO history, including Moz, Hubspot, Distilled, Seo.com and more

Get the Excel template here: http://shop.unfunnel.com/product/2014-seo-strategy-template

Published in: Internet
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SEO Strategy Template for 2014

  1. 1. Y/N Images Hint Y/N Readability Hint Y/N Content Metrics Hint X Add ALT text to images so that it's easier for search engines to index them Attaches a description to pictures so they show up in search engine's image results. Make sure your website images have their own unique ALT text X Each page needs HTML headings with only ONE KEYWORD FOCUS EACH <H1> through <H6> Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Text-to-HTML Ratio Should be 25 to 75 percent - matching keyword density with on-page tag optimization x Name all of your images in a way that describes what they are Purple-hat.jpg rather than purple_hat.jpg x Paragraphs should be roughly three sentences long Extremely long sentences will lose the users’ attention x KEYWORD DENSITY If you believed this one no longer mattered, stop reading. You should be at home coloring. x Do not use non-alpha characters in your image or file names (so no %, &, $, etc…) x Use bullet points and bolding to break up large blocks of content Users tend to scan content looking for keywords x Keyword Efficiency Index (KEI) # Search Results / Monthly Searches = KEI (>100 is good, 100 under is bad) x Keep in mind that your pages load time will vary based on the number and size of your images Try your best to keep it low x Do not overuse bullets and bolding Google isn't stupid, but you might be for trying this DERANKED? x Content Types (even this one out ASAP!) Videos? Infographics? Blog posts? Slideshows? Landing Pages? eBooks? Webinars? Courses? Comics? Apps? Memes? x Title Attributes Another keyword opportunity most SEOs don't seize x Shareability Make content shareable, which means you need white space and short paragraphs in content Blog Posts 2-3 per week MINIMUM - 7 categories MAX x Caption Another keyword opportunity most SEOs don't seize x Categories Which categories, tags, content types and headlines are getting read the most? Shared the most? CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.
  2. 2. Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 Traffic Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions Google SEO Strategy 0 0 0 0.00% 0 0 Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 BUYER Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions SEO Strategy Template 0 0 0 0.00% 0 0 Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0 LSI Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions SEO Campaign Template 0 0 0 0.00% 0 0 Use this tab to keep tract of key SEO metrics CONVERTING TO AN AGILE STARTUP
  3. 3. Y/N Title Hint Y/N Meta Description Hint Y/N URL Hint Y/N ACCESSIBILITY Hint X Your  title  tag  should  be  written   like  this:   Primary Keyword – Secondary Keyword | Brand Name X Write  compelling  meta   descriptions   (THEY  RANK  AGAIN!!!) 150 characters MAX X SERPs  and  users  can  interact   with  your  website  more   effectively  Use  URLs  that   describe  the  pages  content    http://company.com/companyinformation X Search  engines  and  visitors  can   interact  with  your  website  more   affectively  when  you  use  URLs   that  describe  the  pages  content    http://me.com/my-­‐offer x Use  a  dash  between  keyword   phrases  and  a  pipe  at  the  end   before  your  brand  name Recommend using only ONE keyword per page, but nobody's perfect! :) x 150  to  160  characters  is  the   recommended  length x Be  sure  to  use  a  301  redirect  to   help  Google  index  pages   correctly http://www.unfunnel.com  -­‐-­‐>  http://unfunnel.com x Be  sure  to  use  a  301  redirect  to   help  Google  index  pages   correctly http://www.unfunnel.com  -­‐-­‐>   http://unfunnel.com x Avoid  duplicate  title  tags x Avoid  duplicate  meta   descriptions x Each  navigation  tier  should  have   only  7  sub-­‐nav  sections  OR  LESS 7 product categories, 7 products, with 7 applications for each, 7 services, etc. x Each  navigation  tier  should  have   only  7  sub-­‐nav  sections  OR  LESS 7 product categories, 7 products, with 7 applications for each, 7 services, etc. x Keep  title  tags  at  60  characters   or  less,  including  spaces (And  it's  about  to  be  FEWER!) x Do  not  use  quotes  or  any  non-­‐ alpha  characters   (Google,  cuts  them  out  of  the   meta  description) x Use  the  URL  to  show  your  page   post's  tier,  category,  niche,  etc. /shop/templates/cool-new-thing x Use  the  URL  to  show  your  page  /   post's  tier,  category,  niche,  etc. /shop/templates/cool-new-thing Avoid  conjunctions  and  other   non-­‐actionable  keywords   (Google  ignores  these  as  well) and, or, but, to, for, from, with, without, on, at, in, etc. x NEVER  PUT  _UNDERSCORES  to   separate  keywords  in  URL Google does NOT see "_" as a word separator (they-use-dashes) x NEVER  PUT  _UNDERSCORES  to   separate  keywords  in  URL Google does NOT see "_" as a word separator (they-use-dashes) © Copyright 2014 Unfunnel.com LLC. All Rights Reserved. (If you buy the template you can edit and rebrand but cannot resell for profit) CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.
  4. 4. Y/N Feeds Y/N Document types Y/N Microformats | Schema.org Y/N Dublin Core Y/N GeoTagging X RSS  feeds  should  be  linked  to  any   news  feed,  and  should  be  visible   from  the  Home  Page  –  where   search  engines  can  index  it.   X Doctype  (XHTML  1.0  Transitional) X A  markup  that  is  used  to  structure   the  data  that  is  being  sent  to  search   engines  more  effectively. X Set  of  metadata  standards  that   describe  your  websites  content. X Strengthens  Bing  SEO,  although   Google  no  longer  uses  it x Website  visibility  improves  when   subscribers  are  alerted  of  content   updates. x Encoding  (utf-­‐8) x The  presentation  of  Google's  search   results  is  always  improving  due  to   Microformats. CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.
  5. 5. Y/N Content Hint Y/N Headings Hint Y/N Anchor Text Hint Y/N X Create content that is extremely relevant for that keyword phrase If it gets picked up in multiple publications, search engines will see that you have duplicate content and penalize you for it. X Each page should implement HTML headings with <H1> through <H6> headings appearing consistently Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Click HERE NEVER USE THIS X x Use your keyword phrase 4 times within your content Safe density is approximately 4x per page or post x Include keywords in your headings (H1 - H6) DO NOT miss H1 and H2 - on ANY web page, post, etc. EVER! :) x Keywords to Link Safe density is approximately 4x per page or post x x Use multiple variations of that keyword phrase – singular and plural versions, abbreviations, acronyms (SEO vs. search engine optimization) and synonyms x The initial heading (<H1>) should include your best keyword, with H2 following suit H1 = Google SEO Checklist H2 = for badasses x Use multiple variations of that keyword phrase – singular and plural versions, abbreviations, acronyms (SEO vs. search engine optimization) and synonyms x x Include links from other pages within your website that point back to this page (see internal page linking below) x Using only one <H1> heading per page will strengthen your SEO Same for H2 Include links from other pages within your website that point back to this page (see internal page linking below) x x Create unique content for every medium (press releases, blogs, guest blog posts, etc…). x Use your keyword phrase once in your H1 tag Yep - H2 too! And don't repeat H1 Create unique content for every medium (press releases, blogs, guest blog posts, etc…). x x If you send out a press release, do not copy and paste the press release to your site x Use H1 tags on pages you are trying to drive unique traffic to (SEO page) All pages in your nav, hopefully. If you send out a press release, do not copy and paste the press release to your site x Use H2 tags if there are multiple sections Good alternative usage CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.
  6. 6. Y/N Channels Hint Y/N Shareability Hint Y/N Linking Hint X Google+ Don't know why this is FIRST? You must not be on Google+ X Social Follows on Home Page? Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X Link all social profiles to website home pages, tier 1 pages and blog at MINIMUM. Landing pages are good links for social, but your blog articles should be linking to them - as should most social posts. x Twitter Purple-hat.jpg rather than purple_hat.jpg x Share buttons on posts? Extremely long sentences will lose the users’ attention x Blog posts to social? Spread all posts via social media - and measure what works in each channel x Facebook (so no %, &, $, etc…) x Share buttons on landing pages? Don't forget the confirmation email and thank you pages x Links in Blog to Landing Pages? Have an idea for content? Link it to a lead gen offer, and share both to your social networks over time. x Linkedin Try your best to keep it low x Share buttons in email? Also be sure to publish a page for every promo email you send out x Links to Social - FROM Social??? What a waste to not do this one simple task…especially in Google+ and YouTube where it's made very easy to do so. x YouTube Another keyword opportunity most SEOs don't seize x Follow buttons in email? Peripheral traffic and linking x Products to Amazon? Projects to Crowdfunding? Services on Directories? Never forget that even if you compete with any of these 3, you'll still need them. x Pinterest WHAT? Yes … good place for anchor text! :) x x x Directories & Local Foursquare, Yelp, Google Local and similar "My Business" apps x Social Bookmarking (StumbleUpon, Reddit, Pocket, etc.) Powerhouse backlinking opportunities hidden in these gems x Content Publishing Digg, Tumblr, Blogger, Storify, etc. x Niche Social Networks Inbound.org, Triiibes, etc. x TRENDING … If you feel that you absolutely NEED Snapchat or Instagram CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.
  7. 7. Campaign Goals: 0 0 N/A 45.00% 0 > 1:00 Date Range Entrances Unique Visitors Bounces Bounce Rate Pageviews Avg. Time on Page MM/DD/YYYY - MM/DD/YYYY 0 0 0 0.00% 0 0:00:00 Use this tab to keep tract of key SEO metrics CONVERTING TO AN AGILE STARTUP
  8. 8. Y/N Robots.txt File Hint Y/N XML Sitemaps Hint Y/N Language Hint X Restricts  the  activity  of  search  engine   crawlers  and  stops  them  from   accessing  certain  pages  and   directories.   To  check  your  robots.txt  file  for  syntax   errors,  Click  Here. X Lists  URLs  that  can  be  crawled   and  may  offer  other  information   such  as  how  often  you  update,   when  your  last  update  occurred   and  importance. X You  should  declare  the  contents   language  in  the  HTML  code  of   each  page.   When linking to another page on the same site from within content, select good anchor text (keywords) to us“We offer a wide range of Donation Services,” rather than “Click here for our donation services.”e in the actual link and do this often. x What  is  a  Robot? Robot  Standards x With  an  XML  sitemap,  search   engines  can  index  your  website   more  accurately. x You  should  also  declare  the   language  code  in  the  URL   www.company.com/es/contact x Exclusions If you're smart and using a website CMS, you should check this closely to make sure Admin NOT indexed. x If  you  plan  on  building  a   multilingual  site… Refer  to  the  tips  found  here. CONVERTING TO AN AGILE STARTUP Use this template to track key on-page SEO metrics for your website or for your campaign.

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