Since the beginning to the online sale, a landing page has always been referred to (in digital expert circles anyway) as a website page – or social network sub-page that’s specifically designed to accomplish ONE objective.
They’re used to capture leads from traffic.
Landing pages are also used to convert those leads into new customers…and if you’re semi-smart as a business owner, you’ll use them to drive the people who want to buy from you…
…to buy more of what they already like.
Landing Pages are fundamental to online conversions of any kind.
Each time you build one, go through this 16-point checklist to give your landing page the best chance to succeed.