Agile Marketing Influencer Lifecycle [INFOGRAPHIC]

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This infographic shows “cultivation bands” of possible influencer touchpoints. These are broken down into initial contact with a loyal follower in social channels – to lead, engagement and then brand advocate and contributor. If you are creating a one year engagement strategy, it might be helpful to use this unfunnel methodology.

This journey illustrates the opportunities and possible conversions along the path toward social brand advocate. A brand advocate not only interacts in social networks, but has a deeper affinity for the brand and thus develops a lifelong relationship with the brand, creating online content in all channels (i.e. a customer review, webinar event or blog article) that promotes or raises revenue for the brand.

A reward/incentive program is critical to this cultivation strategy. Touchpoints may vary, but for maximum effectiveness use a variety of digital channels.

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Agile Marketing Influencer Lifecycle [INFOGRAPHIC]

  1. 1. AGILE MARKETING IN MOTION www.unfunnel.com = CONVERSION EXAMPLE CULTIVATION TOUCH POINTS OVER 1 YEAR TIME BRAND LOYALTY AWARENESS EMAILS FIND LOYAL BLOGGERS 1 INVITE TO EXCLUSIVE VIDEO CONTENT person INVITE TO LINKED IN GROUP RETARGETED BANNERS & ADS capture leads SOCIAL MEDIA OPT-INS engage REPEAT WEBSITE VISIT TWEET & SHARE THEIR CONTENT (THANKS!) nfluence i others SHARE CONTENT ON THEIR FACEBOOK JANUARY LOG IN TO YOUR SITE WITH SOCIAL ACCOUNT IDENTIFY LOYAL BRAND ADVOCATES LEAD FORM COMPLETED BY FRIEND >>>>> INFLUENCE RECOGNITION ON YOUR WEBSITE ENGAGE IN SOCIAL PROMO CONTEST REWARDS FOR VIDEO SHARING EMAIL OR MOBILE OPT-IN THEY SUBSCRIBE TO UR RSS FEED & E-NEWSLETTER CREATE A REWARDS PROGRAM REWARDS PROMO & LEADERBOARD TARGETED COMMUNITY SHARE INCENTIVE WITH GOAL SOCIAL MEDIA CONTENT CONTRIBUTOR WEEKLY EXCLUSIVE CONTENT DOWNLOADS HOST A WEBINAR OR SPONSOR ONLINE EVENT WRITE BLOG ARTICLES & REVIEWS FOR YOUR BRAND HOST A CROWDSOURCED FUNDRAISING EVENT CULTIVATE TO ACTIONABLE BRAND CONTRIBUTORS DECEMBER

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