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2018 Paid Media Marketing Budget [Excel template]

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Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018

This template will A) help you plan your paid advertising budget and B) let you compare that projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and categories (e.g. Search, Display & Retargeting, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering how paid advertising affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.

Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018

Published in: Marketing
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2018 Paid Media Marketing Budget [Excel template]

  1. 1. 2017 Paid Media Budgeting Template - How to Use This Template 1 2017 PAID MEDIA CAMPAIGN BUDGET TEMPLATE (MONTHLY + QUARTERLY)
  2. 2. 2017 Paid Media Budgeting Template - Budget - Monthly 2 2017 PAID MEDIA CAMPAIGN BUDGET (MONTHLY) 2017 Projected Expenses PAID MEDIA Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total SEARCH CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 DISPLAY & RETARGETING CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 AFFILIATE CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 SOCIAL Facebook Ads $100 $100 $100 $300 Twitter Ads $100 $100 $100 $300 LinkedIn Ads $100 $100 $100 $300 Pinterest Promoted Pins $100 $100 $100 $300 Instagram Ads $100 $100 $100 $300 LEAD GENERATION Content discovery platform (e.g. Outbrain) $100 $100 $100 $300 Dedicated email send - fixed cost $100 $100 $100 $300 Dedicated email send - CPL (cost per lead) $100 $100 $100 $300 TOTAL $1,400 $1,400 $1,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,200 2017 Actual Expenses PAID MEDIA Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total SEARCH CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 DISPLAY & RETARGETING
  3. 3. 2017 Paid Media Budgeting Template - Budget - Monthly 3 CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 AFFILIATE CPC $100 $100 $100 $300 CPM $100 $100 $100 $300 SOCIAL Facebook Ads $100 $100 $100 $300 Twitter Ads $100 $100 $100 $300 LinkedIn Ads $100 $100 $100 $300 Pinterest Promoted Pins $100 $100 $100 $300 Instagram Ads $100 $100 $100 $300 LEAD GENERATION Content discovery platform (e.g. Outbrain) $100 $100 $100 $300 Dedicated email send - fixed cost $100 $100 $100 $300 Dedicated email send - CPL (cost per lead) $100 $100 $100 $300 TOTAL $1,400 $1,400 $1,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,200
  4. 4. 2017 Paid Media Budgeting Template - Budget - Quarterly 4 2017 PAID MEDIA CAMPAIGN BUDGET (QUARTERLY) 2017 Projected Expenses PAID MEDIA Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total SEARCH CPC $300 $300 CPM $300 $300 DISPLAY & RETARGETING CPC $300 $300 CPM $300 $300 AFFILIATE CPC $300 $300 CPM $300 $300 SOCIAL Facebook Ads $300 $300 Twitter Ads $300 $300 LinkedIn Ads $300 $300 Pinterest Promoted Pins $300 $300 Instagram Ads $300 $300 LEAD GENERATION Content discovery platform (e.g. Outbrain) $300 $300 Dedicated email send - fixed cost $300 $300 Dedicated email send - CPL (cost per lead) $300 $300 TOTAL $4,200 $0 $0 $0 $4,200
  5. 5. 2017 Paid Media Budgeting Template - Budget - Quarterly 5 2017 Actual Expenses PAID MEDIA Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total SEARCH CPC $300 $300 CPM $300 $300 DISPLAY & RETARGETING CPC $300 $300 CPM $300 $300 AFFILIATE CPC $300 $300 CPM $300 $300 SOCIAL Facebook Ads $300 $300 Twitter Ads $300 $300 LinkedIn Ads $300 $300 Pinterest Promoted Pins $300 $300 Instagram Ads $300 $300 LEAD GENERATION Content discovery platform (e.g. Outbrain) $300 $300 Dedicated email send - fixed cost $300 $300 Dedicated email send - CPL (cost per lead) $300 $300 TOTAL $4,200 $0 $0 $0 $4,200

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