The fast-paced world of digital media -- with its new technologies and iterative improvements -- has theoretically made marketers’ lives easier.
But the counterpart is that marketers are overwhelmed. It seems like every week there’s something new we NEED to be doing, lest we get left behind.
But a lot of this new “stuff” has already become outdated. Or worse still, most of it was never a good use of time and budget to begin with.
To help transform you into a more efficient business thinker, we're sharing 10 things you can cut from your marketing today, and where you should be spending that previously wasted time.