Scope has always varied. Embrace it to advantage.
Small Batches are more efficient, catch mistakes
Empowered, cross-functional, blended Teams are
more innovative than management decisions
One project is not enough. Cultural shift required and
wider organizational processes need to change.
Shift client-agency relationship from negative sum to
positive sum game.
SOLVE PROBLEMS over
What is the real insight or goal?
Can we innovate?
EXPERIENCES over Designs Iterate the product with real
PRODUCT over Project Evolve the result, priority first.
VALUE over Volume 80/20 rule. We don’t need
INSIGHTS over Opinion Innovative team, not HIPPO or
JFDI decision making.
ITERATIVE over Big Bang MVP, Story Map
ADAPTABILITY over Constraints Build for a longer lifetime
Getting client to supply a true Product Owner
Resistance to needed/inevitable flattening of hierarchy
in Lean/Agile organizations
Getting rest of organization (BizDev, Finance, Execs)
on board AND changing to compatible lean processes
Educating all to new contract types
Tool Use Outcomes
In-Sprint unit and feature testing High Quality,
Reduced Manual Testing Cost
Design Thinking Engage many minds in rapid
Large Group Retrospectives plus
Find cross-project, cross-
Avoid repeated mistakes
Improve process across
Outcome-Based Contracts Increase buyer-seller
Story Mapping Visual display of features by
Focus on high value work
Find holes in funcationality
Impact Mapping Discover value of a feature Avoid work on low value item
Loosely Coupled Architecture Quickly substitute
More adaptable product
Lean UX Goals
• Reduce validation time
• Avoid handoffs
• Cross-functional Team
• Retain what we have learned
• Don’t be in the deliverables
• Provide agility foe inevitable
Sources and Resources
Is Agile Harder for Agencies?
A Lean Model for Digital Agencies (scroll to Aug 5,
Lean Studio Manifesto
Agency Agile - Articles
Three Reasons Agile Can Fail At Your Agency
Scrum for Commercials 1
Scrum for Commercials 2
Slides from a presentation for a creative agency client as part of a Scrum training course.