AgilOne Email Edition Product Talk Slideshare

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Email marketers, in today’s age, must listen to their customers, and really listen, to make sure they are presenting them with the most relevant content and for the customer’s needs.
View this informative slide presentation by AgilOne’s VP of Product, Anselme Levan, about the pain points that marketers encounter and how AgilOne’s powerful platform addresses these problems and creates higher profitability for the company and leads to happier marketers and customers.

Enjoy!

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AgilOne Email Edition Product Talk Slideshare

  1. 1. PREDICTIVE MARKETING PRODUCT TALK AGILONE EMAIL EDITION
  2. 2. CONTEXT 2
  3. 3. Aspirations Vs. Reality
  4. 4. 4 Problem Why can’t Email Marketers solve this problem today? AgilOne Email Edition • Most email marketers treat every customer somewhat the same way • Few measure marketing effectiveness longitudinally across channels • 5-minute set-up • Collect and mine email data to predict propensity of people to engage • Segments customers so that they can be acted on and integrate tightly with existing email platforms • Enables effective test- measure-optimize • Email Marketing Solutions do not offer built-in integrations and predictive analytics • Email marketers don’t have the resources to build a solution internally • There are very few SaaS email optimization solutions integrating with existing email platforms
  5. 5. 5 CRAWL WALK RUN AgilOne Email AgilOne Digital AgilOne Enterprise Personalize email content and frequency Personalize email & web ecommerce Personalize multi-channel marketing experiences
  6. 6. From optimizing campaigns to optimizing customer engagement and value 6
  7. 7. What metrics do you use? File size Deliverability rate Open rate Click-Through rate Conversion rate Unsubscribe and SPAM complaint Etc… 7
  8. 8. I am growing my contact list nicely. 8 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Contact Count (opt-in)
  9. 9. Or am I? 9 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Contact Count (opt-in) Low Value/Engagement Medium Value/Engagement High Value/Engagement
  10. 10. The value of Engagement 10
  11. 11. Optimizing short-term vs. long-term 11 Email Frequency $$$ Cost of emailing Cost of unsubscribe Revenue generated by emails Optimal Operating Frequency
  12. 12. Forget revenue attribution… Welcome longitudinal testing! 12
  13. 13. Overview of AgilOne Email Edition 13
  14. 14. 5-minute setup 14 1. Sign Up 2. Connect your Email Solution 3. Done
  15. 15. Data Flow 15 1. billions of email activity data point are extracted from the email marketing solution every day or every hours 2. Advanced machine learning algorithms find patterns and predict engagement and unsubscribe behavior for each customers 3. Predictive customer segments are sent to the email marketing platform
  16. 16. Enthusiast Sleepy Phantom Ignored NewbieMainstreet
  17. 17. Standard Implementation Case Study 17
  18. 18. Recipe to increase customer lifetime value 1. Cut back Newbie touch frequency (half of opt outs come from Newbies) and test different onboarding programs 2. Reduce Phantom and Sleepy touch frequency and use aggressive offer 3. Add extra emails to Enthusiasts and invite them to participate in your social programs
  19. 19. Learn more or Questions info@agilone.com (877) 769 3047

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