WHY DO TOP MARKETERS NEED TO CONSIDER MORE THIS CHANNEL?
Influencer marketing is a highly effective way to connect the brand with high
It is a human channel that reaches Early Adopters (E.A.), which according to many
research studies, are up to 5 times less responsive to advertising than the average
consumer ( See Volkswagen initiative).
Taking into account the current trend of high product innovation frequency, they are
a strategic tool to influence the most responsive consumers.
WHAT IS INFLUENCER MARKETING?
1. Don’t stop at his/her number of friends on social media
Check content that influencer shares
Check influencer’s comments impact and reactions
2. Identify influencer’s values and compare them with your brand values
Establish the most important brand values.
Create the profile of your influencers to match your brand.
Find the influencers that resonate the most with your brand.
3. Real life situation
Challenge him/her to bring an impressive number of people in one place. This way you will see how
connected he/she is and what kind of power he/she has to influence the people around him/her.
3 KEY TIPS FOR RECRUITING INFLUENCERS