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Differences between brand ambassadors and promoters

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Differences between brand ambassadors and promoters

  1. 1. BRAND AMBASSADORS VERSUS PROMOTERS
  2. 2. BRAND AMBASSADORS VERSUS PROMOTERS The BRAND AMBASSADOR  Is a cool, connected and followed consumer who understands and appreciates the brand values. (Click to see SONY program details)  Is a trend setter and a key opinion leader in his/her community. (See Google Student Ambassador Program)  Is free to talk about your brand almost anytime and anywhere. The PROMOTER  Sells a product story with minimum training, no matter if he/she likes or consumes your brand.  A promoter is talking with consumers only during working hours.  Usually is a good-looking person with experience in promoting activity, not an influencer.
  3. 3. BRAND AMBASSADORS VERSUS PROMOTERS The BRAND AMBASSADOR The PROMOTER  Has a friendly approach with a flexible and personalized speech.  Interacts with your consumers in unconventional places.  Has a semi-formal approach and an established speech.  Interacts with your consumers in commercial locations.
  4. 4. QUICK CONCLUSION: ADVANTAGES BRAND AMBASSADOR’S ADVANTAGES:  Is in the places where your brand has not access (for example, unconventional locations)  Has an open conversation with consumers, not an established speech  Influences other trend setters / early adopters PROMOTER’S ADVANTAGES:  Suitable for brands that need fast, in-store / selling points activations
  5. 5. INCANDESCENT MARKETING WWW.INCANDESCENT.RO BUCHAREST, ROMANIA

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