Gamification Primer

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Gamification is not a game

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Gamification Primer

  1. 1. GAMIFICATION PRIMER April 2012 follow us @agentsilverfoxfollow Matt Day our CEO @agentday
  2. 2. WHAT ISGAMIFICATION?
  3. 3. IT IS NOT A GAME.
  4. 4. IT’S NOT THIS.
  5. 5. OR THIS.
  6. 6. OR THIS.
  7. 7. OR EVEN THIS.
  8. 8. GAMIFICATION IS THECONCEPT OF APPLYINGGAME-DESIGN THINKING TONON-GAME ACTIVITIES TOMAKE THEM MORE FUNAND ENGAGING.
  9. 9. GAMIFICATION TAKES GAMECONCEPTS LIKE EARNING POINTS,RECEIVING REWARDS, LEVELINGUP AND UNLOCKING SPECIALITEMS AND APPLIES THESECONCEPTS TO ACTIVITIES THATINHERENTLY DON’T HAVE THOSECHARACTERISTICS.
  10. 10. FOR EXAMPLE…
  11. 11. FREQUENT FLYER PROGRAMSARE ONE OF THE EARLIESTEXAMPLES OF GAMIFICATION.
  12. 12. AND ITS BEEN AROUND FOR A WHILE. IN 1979,TEXAS INTERNATIONAL AIRLINES INTRODUCED THEFIRST MODERN FREQUENT FLYER PROGRAM.
  13. 13. IT WAS SO SUCCESSFUL THAT AMERICAN, DELTA,UNITED AND BRITISH AIRWAYS IMMEDIATELYFOLLOWED SUIT.
  14. 14. TODAY,GAMIFICATION ISEVERYWHERE.
  15. 15. FROM UNLOCKING BADGES INFOURSQUARE…
  16. 16. TO EARNING POINTS WHILE DJ’INGON TURNTABLE.FM …
  17. 17. TO EARNING REWARDS BY“CHECKING-IN” TO ENTERTAINMENTDESTINATIONS SUCH AS YOURFAVORITE TV SHOW, MOVIE, MUSICAND VIDEO GAME ON GETGLUE…
  18. 18. TO MYSTARBUCKSREWARDS…
  19. 19. TO NIKE PLUS GOALS& CHALLENGES…
  20. 20. GARTNER GROUP FORECASTS THATGAMIFICATION WILL BE USED BY70% OF THE GLOBAL 2000 BY2015, SPENDING OVER $2BN ONRELATED PRODUCTS, SERVICES ANDTECHNOLOGIES ACCORDING TOM2 RESEARCH
  21. 21. WHAT AREA OF YOUR BUSINESSCOULD YOU GAMIFY?STRONGER CUSTOMER LOYALTY?MODIFYING CUSTOMER BEHAVIOR?CUSTOMER REFERRAL?EMPLOYEE PERFORMANCE?

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