Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
realtor                   marketing                chicagoland                     market                  mid-2012online ...
June 2012    These are the slides used for George                                  Cuevas’s presentation at Exit Realty - ...
U.S.TECHNOLOGY
real estate trends (U.S) | mid-2012    1st QTR 2012: 26% Of All U.S. Residential Sales atsome stage of foreclosure (REO, S...
real estate trends in ILLINOIS | mid-2012   ILLINOIS - 1st QTR 2012: 31% Of All Residential Saleswhere in some state of fo...
real estate trends in ILLINOIS |general Illinois/Chicagoland market ismid-2012 despite:getting strong   IL Inventory level...
Based on Previous 2 QuartersTECHNOLOGY
Based on Previous 2 QuartersTECHNOLOGY
your basic online marketing plan for the                             rest of 2012This is a Basic Online MarketingPlan: Ref...
your basic online marketing plan for the                                 rest of 2012STEP 1: Optimize all free online prof...
your basic online marketing plan for the                               rest of 2012STEP 2: Incorporate video into your mar...
your basic online marketing plan for the                                rest of 2012STEP 5: If your already deploying all ...
your online marketing plan for the                           rest of 2012Marketing Efforts: Traditional marketingtechnique...
Upcoming SlideShare
Loading in …5
×

June 28th, 2012 State of the Market & Marketing Presentation -SHORT

791 views

Published on

Slides for the short presentation at Exit Realty in Wheaton IL. This was a short State of the Market and Online Marketing Presentation.

  • Be the first to comment

  • Be the first to like this

June 28th, 2012 State of the Market & Marketing Presentation -SHORT

  1. 1. realtor marketing chicagoland market mid-2012online marketing | websites | social media TECHNOLOGY
  2. 2. June 2012 These are the slides used for George Cuevas’s presentation at Exit Realty - Wheaton, ILNotes: This is a short state of the market and marketing presentation. online marketing | websites | social media TECHNOLOGY
  3. 3. U.S.TECHNOLOGY
  4. 4. real estate trends (U.S) | mid-2012 1st QTR 2012: 26% Of All U.S. Residential Sales atsome stage of foreclosure (REO, Short Sale, Auction). 1st QTR 2011: 25% Of All U.S. Residential Sales atsome stage of foreclosure (REO, Short Sale, Auction). Short Sales: Increased 25%, Increased in Sales from1st QTR 2011 REO Sales: Decreased 15%, Increased in Sales from1st QTR 2011 Short Sales: Accounted 12%, of all sales in QTR 2011 Pre-Foreclosure Sales: INCREASED IN 27 States! Short Sales DISCOUNT RATE: 21%, AVG Discountcompared with Non-Foreclosure Properties. ILLINOIS was a 46% INCREASE from 1st QTR 2011 TECHNOLOGY
  5. 5. real estate trends in ILLINOIS | mid-2012 ILLINOIS - 1st QTR 2012: 31% Of All Residential Saleswhere in some state of foreclosure (REO, Short Sale, Auction). REO SALES IN ILLINOIS: INCREASED 13% from 2011. CHICAGOLAND - MRED SALES DATA - MAY 2012: 8,276This is an increase of 25.3% from May 2011.Average Sales Price $170,000Average Sales Price - State of Illinois: $145,000 HOUSING INVENTORY MRED DATA (my favorite)INVENTORY LEVELS ARE DROPPING!!!!May 2012: 8.5 Months of Housing Inventory. (all price points)May 2011: 13 Months of Housing Inventory. (all price points)$700,000 & Above: AVG 15 - 16 months$100,000 & Below: AVG 6 - 7 monthsAUGUST 2012 ~ Forecast 4% - 9% Sales Increase from May2012 TECHNOLOGY
  6. 6. real estate trends in ILLINOIS |general Illinois/Chicagoland market ismid-2012 despite:getting strong IL Inventory levels are dropping andthis trend is likely to continue for theremainder of 2012 IL decline in consumer confidence IL unemployment rate at 8.2% IL slow job growth, cant keep up withlosses. IL government jobs continue to beshed IL small employment gains in allprivate sector industries but not enough TECHNOLOGYto bring down the IL unemployment rate.
  7. 7. Based on Previous 2 QuartersTECHNOLOGY
  8. 8. Based on Previous 2 QuartersTECHNOLOGY
  9. 9. your basic online marketing plan for the rest of 2012This is a Basic Online MarketingPlan: Refer to the actual OnlineMarketing Plan for more details.This info all can be found at theRealtor Training Blog. TECHNOLOGY TECHNOLOGY
  10. 10. your basic online marketing plan for the rest of 2012STEP 1: Optimize all free online profiles. Atminimum get these optimized and up. Facebook Linkedin Trulia ZillowSTEP 1A: Team up with Agents. Build StrategicRelationships. Focus some marketing effortstowards niches and/or your strengths and attack.For example, 2012 is the year of the short saleand 2013 even though the trend will startdownward, the amount of short sales will be at2011 numbers. TECHNOLOGY TECHNOLOGY
  11. 11. your basic online marketing plan for the rest of 2012STEP 2: Incorporate video into your marketingpieces online. Use property videos with you in them. Usetechniques from the Realtor Training Blog. Create introductory videos for your onlineprofiles.STEP 3: Advanced Marketing Strategies.Test and deploy marketing strategies usingZillow and Trulia upgraded accounts.If money is an issue, partner with other agentson upgraded accounts and split costs. TECHNOLOGY TECHNOLOGY
  12. 12. your basic online marketing plan for the rest of 2012STEP 5: If your already deploying all of the basiconline marketing strategies & creating video andnow want to take it to the next level, then weneed to talk.Next level is what I refer to Braveheart Strategyusing.... Blogging Semi-Customized Websites Squeeze Pages Craigslist, Facebook, Google Advertising Targeted mailing campaigns directing trafficto your squeeze pages. TECHNOLOGY TECHNOLOGY
  13. 13. your online marketing plan for the rest of 2012Marketing Efforts: Traditional marketingtechniques (door knocking, just listedpostcards, etc...) will have to be deployedif inventories continue to shrink. Expectinventories to shrink to 6 months by thefirst QTR of 2013.The Upcoming Presidential Election willeffect sales activity in the Short Term/Long Term TECHNOLOGY TECHNOLOGY

×