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To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work

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This slideshare contains the assumption you value marketing and branding in your agency.

You think about marketing.

You spend time and money on marketing.

You understand that your business is the brand.

You believe that great marketing not only provides growth, but business longevity.

Unfortunately a belief in and desire to engage in marketing does not guarantee success in executing a marketing strategy.

Is there a way to forecast whether or not our marketing will work?

Yes.

In the slideshare you will find 5 warning signs your marketing will never work.

Published in: Business
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To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work

  1. 1. Warning Signs Your Marketing Will Never Work 5 @AgencyNation To all Insurance Professionals:
  2. 2. You think about marketing.
  3. 3. You spend time and money on marketing.
  4. 4. You believe that great marketing not only provides growth, but business longevity.
  5. 5. But all these do not guarantee success in executing a marketing strategy.
  6. 6. Look out for these 5 warning signs your marketing will never work... and learn how to fix them!
  7. 7. You Do Not Schedule “Marketing” Time on Your Calendar
  8. 8. Many insurance professionals point to “lack of time” as the culprit for digital marketing failure.
  9. 9. But you’re not uniquely busier than any professional in the independent insurance industry.
  10. 10. Those who find time for digital marketing, schedule digital marketing into their calendar.
  11. 11. We have to make time for marketing. ALERT: TAKEAWAY
  12. 12. You Do Not Have a Dedicated Marketing Staff Member
  13. 13. Someone in your agency must be in charge of digital marketing execution.
  14. 14. Digital marketing must be added to someone’s job description.
  15. 15. If it’s not, marketing will never be a priority and ultimately it will be doomed to fail before you’ve even begun.
  16. 16. Make one staff member accountable for marketing success. ALERT: TAKEAWAY
  17. 17. Your Phone Number is Not Clearly Visible on Every Page of Your Website
  18. 18. Your agency phone number should be the easiest piece of information to find on your website.
  19. 19. Make the process of contacting your agency as easy as possible.
  20. 20. Your phone number should be listed in the top right hand side (in the header area) of every page on your website. Lipstone Insurance (website by Advisor Evolved)
  21. 21. Make it easy for prospects to contact your agency. ALERT: TAKEAWAY
  22. 22. You Have No Way to Email Your Entire Client Base
  23. 23. There is no greater way to get a specific group of people to take one unique action than email.
  24. 24. Email is still our most powerful marketing tool.
  25. 25. Your Outlook mail server or agency management system won't cut it.
  26. 26. Use a tool like Mailchimp to manage email marketing campaigns. ALERT: TAKEAWAY
  27. 27. You’re Not Answering Client Questions
  28. 28. Every time you sit down or get on the phone with one of your clients, listen for the questions they ask.
  29. 29. Then one-by-one, answer each question and post it on your website.
  30. 30. Questions are how consumers (of every product and service) search in Google.
  31. 31. It is also a powerful way of validating your expertise to prospects who you haven’t met yet.
  32. 32. Start answering questions today! ALERT: TAKEAWAY
  33. 33. How Do You Know Your Marketing Isn’t Working?
  34. 34. The phone doesn’t ring.
  35. 35. If your phone doesn’t ring every day with new inbound prospect inquires, then your marketing isn’t working.
  36. 36. Want to make the phone ring more often?
  37. 37. Get FOUND! Grab Your FREE copy of Download Here Local SEO for Insurance Agents
  38. 38. Get FOUND! Grab Your FREE copy of Download Here Click now! Local SEO for Insurance Agents

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