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7 LinkedIn Marketing Tactics for Insurance Agents

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Did you know that LinkedIn is one of the most powerful marketing tools for insurance agents?
LinkedIn is more than a social media network to show off your work history and connect with other professionals.
There is a strategy for effective LinkedIn marketing. Simply having a profile isn’t enough to attract clients, but you’re on the right track if you do have one already. Here are 7 LinkedIn marketing tactics for insurance agents.

Published in: Business

7 LinkedIn Marketing Tactics for Insurance Agents

  1. 1. @AgencyNation 7Marketing Tactics for INSURANCE AGENTS
  2. 2. is one of the most powerful marketing tools for insurance agents.
  3. 3. It’s more than just a website to show off your work history and connect with other professionals.
  4. 4. With just under 400 million users, there are more than enough potential clients to keep your insurance agency busy.
  5. 5. All you have to do is reach them.
  6. 6. But there is a strategy for effective marketing on LinkedIn.
  7. 7. Simply having a profile isn't enough to attract clients.
  8. 8. Attract more clients and transform your business with these 7 LinkedIn marketing tactics for insurance agents.
  9. 9. OPTIMIZE Your Profile
  10. 10. Your LinkedIn profile needs to be optimized so potential clients can find you easily.
  11. 11. LinkedIn Optimization Checklist:  Upload a professional profile image  Include keywords in your headline  Complete each section with detailed descriptions  Add skills and get endorsements for those skills
  12. 12. LinkedIn Optimization Checklist:  Showcase your honors, awards, and certifications  Feature professional memberships  Incorporate branding into your background image  Add a link to your website
  13. 13. Spend the time to do it right and you won't have to mess with it again, except for minor updates.
  14. 14. Join LinkedIn GROUPS
  15. 15. LinkedIn groups are excellent for networking with other agents and for sharing industry advice with each other.
  16. 16. Share marketing tips, discuss industry trends, and act as a supportive community for all of their fellow members.
  17. 17. Featuring these groups on your profile also adds credibility and makes your profile look more complete to prospective clients.
  18. 18. Create Content on LinkedIn PUBLISHER
  19. 19. When you create a post on LinkedIn Publisher, your post will automatically become part of LinkedIn's Pulse network
  20. 20. When you create a post on LinkedIn Publisher, your post will automatically become part of LinkedIn's Pulse network … and get your message in front of thousands (or millions) of people!
  21. 21. Getting started is easy and the engagement is often much higher than insurance agents see on their own websites.
  22. 22. The only real downside is that you don't own the content and it will be featured exclusively on LinkedIn.
  23. 23. SHARE CONTENT from Your Company Blog
  24. 24. LinkedIn is one of the best outlets for promoting your business- related blog content.
  25. 25. It can be a massive lead generator but it's often overlooked in favor of Facebook and Twitter.
  26. 26. Potential clients are more likely to engage with your content on LinkedIn than they are elsewhere because of its professional atmosphere.
  27. 27. Always Be CONNECTING
  28. 28. Your ability to meet new prospects is largely determined by the size of your network and the quality of your connections.
  29. 29. Don't start rapidly connecting with random people for the sake of having a gigantic network.
  30. 30. You want to make real, genuine connections in large quantities.
  31. 31. You'll find that more people will start reaching out to you when you optimize your profile, get active in groups, and publish content.
  32. 32. Add a Link to Your Profile in Your EMAIL SIGNATURE
  33. 33. Each email you send is an opportunity for a new connection on LinkedIn.
  34. 34. Put a link to your profile on your website and other social media pages.
  35. 35. People won't think to find you on LinkedIn if they don't know you're there.
  36. 36. GENERATE LEADS with LinkedIn Ads
  37. 37. Other than Facebook, LinkedIn has the best overall advertising platform of the social media networks.
  38. 38. But pay-per-click advertising can quickly drain your marketing budget if you don't have a solid game plan.
  39. 39. Do some research first and start your first campaign with a limited budget to test things out.
  40. 40. Ready to grow your LinkedIn network AND your business?
  41. 41. Grab your FREE ebook to get started! DOWNLOAD HERE Build Your Personal Brand and Insurance Business on LinkedIN
  42. 42. Grab your FREE ebook to get started! DOWNLOAD HERE Build Your Personal Brand and Insurance Business on LinkedIN

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