Curious about what it takes to be an Interactive Producer (IP)?Agency Entourage is seeking a full...
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Interactive Producer Job Description - Agency Entourage

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Agency Entourage is seeking a full-time Interactive Producer. Not just any Interactive Producer, but one with personality, a mind for strategic communications, and a deep understanding of what makes the web go round.

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Interactive Producer Job Description - Agency Entourage

  1. 1.   Curious about what it takes to be an Interactive Producer (IP)?Agency Entourage is seeking a full-time Interactive Producer. Not just any Interactive Producer, but one withpersonality, a mind for strategic communications and a deep understanding of what makes the web go round.What is an IP You Ask?An Interactive Producer is responsible for managing online marketing for the agency’s clients. The ideal candidate would haveexperience discovering a businesses needs and translating that into an interactive marketing strategy. Additionally, the candidatemust have experience with communicating through key social media platforms, strong writing capabilities, experience with emailmarketing tactics and strategies, an understanding of search engine optimization (both on-site and off-site) and the proven abilityto grow, engage and convert a highly targeted audience. An IP interfaces with various departments of the agency so they must bea team player but also a self-starter. Solid multitasking abilities and time management skills to meet deadlines are a must.Overview:  Research  Content generation  Community building  Analytics  Continuing educationResponsibilities:  Manage multiple accounts and work across multiple key members internally to produce campaigns  Conduct discovery and competitive research for clients to formulate a SWOT analysis  Provide analysis and develop a strategic plan based on client’s customer profiles  Continually develop and iterate client’s strategic communication plans based on analytics insights  Understand content marketing and how that translates to the client’s communication plan  Have a strong writing background and understanding SEO implications of online content generation  Develop and deploy on-going email marketing and successful customer relationship marketing (CRM) programs  Have an understanding of what it takes to build a targeted online community for the client  Deploy, monitor and manage paid media (SEM/Social PPC) campaigns  Utilize proprietary tools to monitor clients online presence  Analyze, prepare and communicate learnings to clients various analytic sources  Meet face to face with clients on a regular basisKey Design and Web Technology Knowledge:  Adobe Creative Suite  HTML and web technologies  Experience in major blogging platforms and how to work within the environment  Social technologies and management platforms (ie. Hootsuite, etc.)  Email marketing management platforms (ie. Mailchimp, Campaign Monitor, etc.)  Public Relations monitoring and management platforms (ie. Cision, PR Web, etc.)  Search Engine Optimization tools (ie. Raven SEO Tools, Scribe SEO, etc.)  Google Analytics and various other web analyticsQualifications:  Digital (online) marketing experience with proven demonstrable results and specific example work/case studies  Minimum bachelor’s degree in communications (ie. Public Relations, Marketing, Advertising, Journalism, etc.)You can learn more about Agency Entourage at www.agencyentourage.com and if you think you have what it takes to be anInteractive Producer for Agency Entourage please submit your resume to careers@agencyentourage.com. 1700  Commerce  St.  Suite  #950  Dallas,  TX  75201  |  214.414.3035  |  www.agencyentourage.com  

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