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Yet another update for your social media marketing strategy.
This June 2014, a few things you should bear in mind while doing your community management:
- Mobile-first networks such as Vine and Instagram are recording incredible figures of growth. You're on social media, perfect, but are you on mobile?
- New features on Twitter allow you to pin an important tweet at the top of your timeline, and pictures embedded (nicely) in a tweet will get you higher CTR
- New metrics on audience on your Facebook Page and Metrics for video ads, which are now available in more countries.
- Pinterest associated pin keywords, and how to take advantage of it : )
- Google has another update of its search algorithm, called Panda 4.0, yes, you can take a look at your Analytics as well...
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