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Another set of updates for social media! No major changes this month, after we saw how in August Facebook revamped his contest policy for easier use of the "Like", "Share" and "Comment" features.
But again, trends and patterns emerge from our monthly monitoring of social media platforms:
Everyone tries to grab the market of the others: Facebook adding "Professional Skills" to users profiles to tread on LinkedIn HR and job market, Twitter and Facebook betting more and more on pictures with a bigger place for them…
Google+ keeps its stealthy race in the social media industry, and let's be clear: they're making it. With 318 million active users per month, it's now the second-most used social network after Facebook. Moreover, their integration of Google+ as the comments engine for Youtube means you will have even more Google-products related results on Google search, as we've shown last month.
So let's give the two pragmatic tips to make the best of social media in October:
- picture, pictures, pictures: make them big and high-def
- Google, Google, Google, never forget they're everywhere, and go on Google+ be it only for SEO reasons. I've recently spotted a competitor on the 2nd page of a strategic query just because he had posted a Google+ item to its 26 followers.
See you next month for another set of updates, until then, ping us, we are a social media agency in Paris and Singapore and would love to work with you for the Christmas season campaigns :)