Last month, we saw many new cool features for Community Management on Facebook (Pages could now edit posts) and Youtube (integration of Google+ as a comment tool).
For November, our latest set of updates from social media see new trends emerge:
Privacy and its management is getting increasingly difficult: Facebook is no more allowing you to be "non searchable" starting next week. Google+ is also changing its terms of services to use your endorsement of brands and your own picture for marketing purposes. And now anyone could send you a Direct Message on Twitter, even if you don't follow the sender (note that you can at least choose to unlock this feature or not)
Advertising is strengthening, it's not a surprise, but it's getting faster and better for brands and marketers to target social media users. Foursquare opened its ad platforms to 1.5 million small business in the US, Instagram tests its "sponsored" pictures with a first batch of partner brands and could make as much as $250m revenue in the first year, and Twitter is also opening ads for apps and websites based on users' tweets and list of following.
Last, but not least, the battle for the teens is intense between Facebook, which admitted to lose some in the US, Twitter, said to be the preferred platform for teenager in a recent survey, and Tumblr, a bit under the radar since their acquisition by Yahoo. But another point of view raises a thought-provoking paradigm: there's already a social network bigger than Facebook and much, much popular with teens... Discover QQ/WeChat plan to conquer the world after having done so in China.
To help you find your way in this moving and fascinating field, of course we are here :) We're a social media agency based both in Paris and in Singapore where we cover Asia-Pacific-Japan. We run campaigns, we listen to your users on social media, and we love to chat about you could be part of the social media tidal wave too!